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Myntra Join Hands with WebEngage to Enhance its User Engagement Strategy

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CEO Insights Team

Bangalore: Myntra, one of India’s leading fashion e-Commerce platforms, announced its collaboration with WebEngage, the marketing automation platform, to strengthen its User Engagement strategy. The collaboration will help Myntra to enhance the on-site user engagement, boost their user retention strategy and more.

Anuj Sharma, Director, Growth Team, Myntra, says, “Retention is a critical frontier for a brand like Myntra that is operating at massive scale. We wanted to deliver a superior experience to each individual user augmented by personalization and contextual relevance. The WebEngage platform has allowed us the flexibility to do exactly that by improving our understanding of consumer behavior and user intent. Features like the Journey Designer allow us to visualize and create complex and
powerful lifecycle marketing campaigns for different user segments really easily”.

Being a household name in online fashion world, Myntra has over a million users logging-in daily to browse through over five lakh products from 2500+ clothing brands across various categories. With an objective to automate its user engagement intelligently and create a positive uptick in conversions, Myntra chooses WebEngage to make the shopping experience more intuitive.

Founded in 2011, WebEngage is a full-stack marketing automation platform that helps B2C companies drive more revenue from their existing customers and anonymous users. It also enables to enhance their brand experience with contextual, personalized user engagement via In-App Messages, Push Notifications, Email and Text Messages and Web Messages.

“We identified the need for a powerful, but easy to use Marketing Automation solution that caters to the needs of large B2C businesses. Our platform empowers marketers with tools that allows them to leverage their own business data into creating intelligent, highly effective campaigns served via multiple channels like Email, SMS, Web & Mobile Push, In-App & Browser Messages. We are helping brands create multiple growth avenues by introducing the element of smarter, more contextual user engagement,” says Avlesh Singh, Co-Founder & CEO, WebEngage.