How did you transform into a versatile furniture company by confronting the challenges during inception?
Laying our first footsteps towards the wholesale and retail trade of plywood in 1981, we plunged into the furniture industry in 1985 to create beautiful spaces for homes and offices. From the phase of importing furniture, we gradually forayed into setting up our own factories to manufacture ergonomic sofas,
Pre-eminent as the hub of decorative laminates available in more than 900 unique designs, 150 textures and 22 grades, we ensure to develop pure phenolic products laminated with highest scratch resistance and BFT guard
How do you manufacture diversified yet ergonomic furniture to adorn both home &office spaces?
Under the living room bracket of home spaces, we offer a multitude of styles and customizable furniture to reshape it into an affordable cum stylish one. Be it sofas (one to three seater, reclining, sofa cum bed, L-shaped and sectional), living chairs (lounge, stacking & folding, bar stools & chairs, reclining, rockers and balcony & outdoor) or tables (coffee & center, side & end, nested, study and coffee table sets), we have all these designs at our stores. Exclusively for living room storage, we design TV & media units, bookcases & shelves, crockery units, display cabinets, chest of drawers, shoe racks and furniture accessories. We also devise tailor-made solutions for the dining rooms from a classic range of affordable dining sets, tables and chairs along with storage units. Furthermore for the perfect bedroom space, we offer a wide range of modern, contemporary and vintage styles with beds (single, queen, single, sofa cum beds, mattress and pillow), chairs (lounge, stacking & folding, reclining and rockers), wardrobes (2, 3, 4 door and sliding) and storage units.
When it comes to a functional office
What are your firm’s manufacturing units? How do you cope up with the emerging innovations?
Pre-eminent as the hub of decorative laminates available in more than 900 unique designs, 150 textures and 22 grades, we ensure to develop pure phenolic products laminated with highest scratch resistance and BFT guard. Also, our door and door frame unit is enriched with state-of-the-art machinery and capacity to produce 8000 doors every month along with flush doors, moulded panels and laminated & solid moulded panels. Bedecked with five different grades, our plywood unit produces world class plywood that is borer & termite proof, BWR proof, phenol bonded, all weather proof and cent percent imported hardwood. Sourcing around 500 species of veneer from across the world, we season, dry and smoke them in our factory and further segregate them to produce any design, texture and finish using advanced techniques like marquetry and parquetry and machinery.
In a nutshell, our product line synchronizes with the customers’ needs to cope up with the emerging challenges and provide them with five-year warranty, white glove delivery, free installation and easy payment. Moreover our R&D unit focuses on seamless innovations in machinery being deployed and raw materials used for producing the end product. Besides planning to open more furniture stores and enhancing our veneer dealerships, we constantly learn from our experiences and new competitors into the market to accordingly make decisions for the future.
Sajjan Dokania, Managing Director
With a profound background in business economics and strategy management, Sajjan handholds Durian in manufacturing of multiple types of furniture for home and office spaces.
• Home & Office Furniture
Offices: Mumbai(Head Office), Delhi, and Bangalore