| | FEBRUARY 20214 Brands speak you. Hence we become more particular when picking products that we want to get associated with. From a pin to a house, from electronic gadgets to automobiles, every product is a symbol of what you are. Hence companies have become more observant of their target audience and their likes. They study the lifestyle of their target audience through various social media platforms, and to your surprise, it's not just the product companies that do such research but also hospitality industry who have turned the table by knowing the likes and dislikes of their target group. Being particular about quality, service and marketing approach ensures that brands are well placed among or in front of the right audience. But doing the magic needs dedication and complete understanding of the market. It also requires brands to create products that are synonyms to quality, look, feel, experience, output and customer service. Only a few brands have done well, as this needs constant innovation, research and development, and making the data speak to make sensible business decisions. In our current edition of CEO Insights Magazine, we bring to you `Top 10 Brands for CEOs ­ 2021'. You can call it an exotic list of brands that executives feel proud to be associated with. We spoke to a vast number of CEOs and leaders across the geography to understand the brands they resonate with, why and what they look for in them in the future. Accordingly our panel of experts comprising our Editorial Board, and industry veterans together finalized the names. And we bring to you their story mentioning the details of what makes them a `Brand' for the CEOs. Read to know more about them.Do let us know what you think! Anamika SahuManaging Editoreditor@ceoinsightsindia.comEditorialResonating with One's PersonalityVol 03 · Issue 12 - 2 · February 03, 2021 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Aveek Pal Chaudhuri Avinash Roy Emmanuel Christi Das Mandvi Singh Group Art DirectorAshok KumarAdvertising Managers Ashu Sethi Shivam AgarwalNoida Rohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comCover price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of BizprintMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2021 BizprintMedia Technologies Pvt Ltd, All rights reserved. Repro-duction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsi-bility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accord-ingly, no liability is assumed by the publisher. Design S.Sivasankar Vetrivel SVP - Sales & Marketing Amrit SinghCirculation Manager Magendran PerumalCorrespondents Sigma Mohanty Subhadarshani Mohanty | | June 202040 | |September 201719CIOReview
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