| | JANUARY 20204 Vol 02 · Issue 11 - 1 · JANUARY - 2020 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Ananth.V Srrayvinya OLM Sujith Vasudevan Susila Govindaraj Group Art DirectorAshok KumarAdvertising ManagersShivam AgarwalNoida Ashu Sethi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/magazine-in or send emailto subscription@ceoinsightsindia.comCover price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of BizprintMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2020 BizprintMedia Technologies Pvt Ltd, All rights reserved. Repro-duction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsi-bility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accord-ingly, no liability is assumed by the publisher. Design Vimalraj S SivasankarVP - Sales & Marketing Amrit SinghGM - Sales & Marketing Monisha.RCirculation Manager Magendran PerumalEditorialDespite being intangible, brands possess the power to motivate consumers' buying decision. Brand is today an identity maker that defines the user. Hence, users tend to associate with the brands they feel speak their language and associate with their values. Hence, it has further become important for the brands to segregate their users and effectively create not just products but branding exercises as well that equal the users. This is why we see many of the companies deeply immersed in researching what their consumers want to identify the right mix and create the right product.While the market is opening-up and with consumers becoming more brand conscious, we see a lot many brands emerging, but most of them falling flat on face. The struggle is huge to be able to sustain among the horde of players who catapult similar products with almost similar properties for almost similar customer base. While few sustain and grow, the important factors that fuel their sustainability are client centric and innovative in nature. 2020 will be a year of brand positioning and brand creation, where even bigger companies will enter the market with different brands catering to different consumer segments. From automobile, healthcare, electronics, home appliances, education to every other sector that you can name, will see niche players coming into play. Bringing some of them and their stories to you is our current edition of CEO Insights Magazine's `Top 10 Brands to Look for in 2020'. The edition talks about some of the prominent names while also speaks of the emerging brands that hold the power to give huge competition to their peers, while serving their target customers with some of the most relevant products. Read to know more about them.Do let us know what you think! Anamika SahuManaging Editoreditor@ceoinsightsindia.comThe Growing Brand Craze Correspondents Sigma Mohanty Subhadarshani Mohanty siliconindia | | January 201823Follow us on LinkedInwww.virtusadigital.com/careersINNOVATORS FORGENEW DIRECTIONS.Others Follow.Businesses that set out to drive the digital revolution seize the opportunities that others won't. Virtusa has been helping businesses realize their vision by paving an agile, fail-proof transformation path. Be a part of the team that is helping leading global companies reinvent their businesses and stay at the forefront of digital innovation. CMYCMMYCYCMYKSilicon India Magazine AD-FINAL.pdf 1 12/18/17 10:37 AM
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