| | MARCH 20224 A Marketing Officer's (CMO) job role was traditionally built around corporate advertising and branding, as well as customer outreach. But the normal is not much normal today. In the International arena, organizations continue to find ways around the catastrophic effects of the COVID-19 pandemic to do business. It's no wonder organizations expect more from their CMOs. And it's only fair that they expect CMOs to find new avenues to penetrate the market, hit the right nerves and create the right, time-relevant image for brands.Surveys suggest that most global leaders are preparing for a U-shaped recovery, considering a long gap between recession and growth. It's quite an established fact that the pathway ahead will be extremely rough for CMOs worldwide. From trimmed operational budgets to complete disruption of the marketing models and the need for new strategies, lasting effects are anybody's guess. Going forward, it's imperative that CMOs find new avenues and set new paradigms to tell stories and create images. In the process, they need to focus heavily on external marketing dynamics, customer needs, and general buyer behavior while also ensuring technology interventions wherever possible. When done right, this new, smarter aligning operations could open up new avenues for CMOs, despite the challenges of the post covid world. In this issue of CEO Insights, we are shedding light on a few of the exemplary CMOs out there.Do let us know your thoughts.Sujith VasudevanManaging Editordeepshikha@thehighereducationreview.comCMOs Need to Find New Trigger PointsVol 03 · Issue 12 ·March 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan EditorialKeerthana Kantharaj Sthitaprajnya PanigrahiTanuja Akkannavar Deepawali DuttaAveek Pal Chaudhuri Ananth V Lakshmi G Group Art DirectorAshok KumarNoida Rohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comCover price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technolo-gies India Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Design Suanya Chakraborty Souvik AcharyaVP - Sales & Marketing Amrit SinghCirculation Manager Magendran PerumalEditorial
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