| | JULY 20208By Lee Elliott, Global Head - Occupier Research, Knight FrankHaving spent 15 years in commercial property research, Lee, as Global Head of Occupier Research, Knight Frank, is focusing on further enhancing Knight Frank's leading research capability to provide market insight & foresight.FIVE THEMES THAT WILL SHAPE FUTURE OFFICE DEMAND GLOBALLYOffice space has never been more in the pub-lic eye. While real es-tate for occupiers has become a strategic priority for busi-ness, the workplace represents a strategic lever available to business leaders to pursue a competitive advantage. In this respect, real estate decisions influence and reinforce several business priorities from talent management, corporate & so-cial responsibility, inclusion & diversity, to the transformation of corporate culture and brand or the restructuring of business models in light of rapid techno-logical advances. Failing to put the office space at the heart of the strategic agenda is, simply put, failing the business.For the landlord, this stra-tegic agenda raises the stakes and demands a fundamental re-think of the market proposition. As business-planning horizons shorten, greater occupational flexibility and lease terms are required. The office space, to an extent, must become a fluid and flexible business service and not a fixed physical product.THOUGHT LEADERSHIP
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