| | NOVEMBER 20188EXPERTS TALKThe advent of the digital era has brought about a sea change in customer behavior. Consumer to-day is becoming more demanding and less loyal with each passing day. They require brands to be `al-ways-on', while offering contextual and real-time in-teractions. Enterprises are thus opting for `mobile-first' marketing strategies to ensure timely, rich and compelling experiences. On the other hand, Telecom Operators worldwide are facing increasing heat due to rapid erosion in their core infrastructure revenues. Voice minutes have dropped significantly, P2P Messaging is taken over by chat applications, and digital services have taken over traditional VAS services. Telcos have to move beyond being an infrastructure player and require to reposition themselves as digital service providers. Asset Moneti-EVOLVING TELCO ROLE PLAY FOR ENTERPRISE CUSTOMER ENGAGEMENTBy Aditya Dhruva, Vice President & CTO, Mahindra ComvivaHeadquartered in Gurugram, Mahindra Comviva is a global leader in mobility solutions, offering Mobile Financial Solutions, Mobile Data Solutions, Customer Value Management, Digital Lifestyle Solutions, Business Solutions and many others.THOUGHT LEADERSHIP
< Page 7 | Page 9 >