| | APRIL 202519India's rich heritage with modern fashion elements, producing slow fashion apparel--ethnic and western--crafted directly from the artisans' looms. Rejecting machines and factories, they advocate against fast fashion, championing a genuine fashion revolution.Aditri Aditri was founded in 2018 by Pratima, an entrepreneur based in New Delhi. It is an e-commerce startup focused on lifestyle that offers a range of handmade items, including apparel, accessories, and other artistic creations.It's a social enterprise brand dedicated to teaching disadvantaged women the skills of weaving and sewing. It likewise has a facility located in West Bengal. Thanks to this initiative, numerous women earn throughout the year and can financially assist their families. Aditri holds a notable share in the international market.Aditri Gems & Jewels Industries Limited is involved in the wholesale and retail of textiles and textile-related items in India. It manages Anshu's Designer Studio, a boutique in Ahmedabad that provides a range of women's clothing items, such as Indian ethnic wear, wedding saris, bridal saris, evening outfits, party attire, and Indian designer apparel. The company provides children's clothing under the LOLIPOP label, as well as women's apparel for middle and upper-class clients under the Kalamkari label. Furthermore, it manages exclusive brand stores that offer ready-to-wear clothing. The business was previously referred to as Aditri Industries Limited. Aditri Gems & Jewels Industries Limited was established in 1995 and is located in New Delhi, India.Chidiyaa Chidiyaa is for the unrestrained, those who view clothing as a means of self-expression. Moreover, they appreciate the charm of handcrafted items, where each piece reflects the unique individuality of the artisans who crafted them. Chidiyaa seeks to explore Indian heritage and guide the wearer on a fashion journey filled with a narrative, spirit, and legacy. Most importantly, they recognize that style is subjective and unique, and their creations embody this. The patterns and fabrics are created by internal designers and subsequently refined by artisans from various villages in India. Chidiyaa is also committed to sustainability and environmentally-friendly fashion while maintaining high-quality standards. Handmade in the villages of Ajrakhpur in Gujarat and Phulia in Bengal, Chidiyaa seeks to rejuvenate the tradition of block printing, along with hand-spun and handwoven silk and linen sarees, as well as various textile and craft styles. It asserts that nature, eco-friendly methods, and the elegance of simplicity serve as its motivation. Founder Pooja Rajput has always been imaginative, traveling to markets in rural areas and small towns to discover traditional crafts and methods. These trips marked the beginning of Chidiyaa.JohargramWhile many labels explore the diverse handloom traditions throughout India, the brand Johargram remains connected to its origins in Jharkhand. This streetwear brand, committed to ethical sustainability, solely advocates the fabrics and handicrafts of this state. By supporting the traditions and lifestyles of ethnic minorities and tribal groups, they seek to preserve it for future generations to admire, while also generating employment opportunities in rural regions. They achieve this by incorporating traditional Jharkhandi craftsmanship into contemporary apparel such as co-ord sets, jackets, caps, and beyond.Founder Ashish Satyavrat Sahu embraces the shift in viewpoint saying ,"Luckily, there is growing awareness among individuals about sustainability, natural dye usage, breathable materials, and the impact of fast fashion on our planet. Situations are improving."
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