| | JUNE 20258Honda Motorcycle & Scooter India (HMSI) to invest Rs 920 crore ($108 million) to add a fourth production line at its Vithalapur plant in Gujarat. The move aims to meet rising demand in the world's largest two-wheeler market. The declaration was made at an event celebrating Honda's worldwide achievement of manufacturing 500 million two-wheelers, which took place at the Vithalapur facility close to Ahmedabad.According to HMSI, the new line, expected to commence operations in the first half of 2027, will enhance the plant's yearly capacity to 2.61 million units, positioning it as one of the largest two-wheeler manufacturing facilities in the world.HMSI presently runs four manufacturing plants in India--Manesar, Haryana (38,000 units), Tapukara, Rajasthan (1.3 million units), Narasipura, Karnataka (2.5 million units), and Vithalapur, Gujarat (1.96 million units)--boasting a total capacity of 6.14 million units.The extra fourth line at the Vithalapur facility will boost its yearly production capacity by 650,000 units, raising the plant's overall output to 2.61 million units. As a result of this expansion, HMSI's overall production capacity in India will increase to around 7 million units by the year 2027.At the same time, Honda intends to establish a new factory focused on electric vehicles at its current site. The facility is anticipated to be functioning by 2028.The Japanese firm views India as a hub for exporting to worldwide markets. The company intends to introduce at least one electric model each year worldwide.HMSI's CEO, Tsutsumu Otani, highlighted the importance of the investment in bolstering India's expanding the market and increasing exports to more than 62 nations, such as those in Central and South America. The growth will additionally generate 1,800 positions, aiding regional economic development. HONDA TO INVEST RS 920 CRORES IN GUJARAT PLANTIN FOCUSPepsiCo reveals a historic global partnership with Formula 1, set to commence in 2025 as part of a multi-year agreement. This collaboration brings together the fastest-growing sport globally with three of PepsiCo's leading brands: Sting Energy, Gatorade, and Doritos.Every brand will be animated through the collaboration as the agreement links the exhilarating thrill of Formula 1 with PepsiCo's dedication to crafting memorable fan experiences globally.With Formula 1's total worldwide audience of 1.6 billion and a vibrant fan base of 826 million, this collaboration creates a strong opportunity for PepsiCo to connect with consumers in the 21 countries on the racing schedule and over 200 territories via broadcast.As an Official Partner of Formula 1, PepsiCo has obtained extensive rights, such as: trackside advertising visible on TV; fan engagement opportunities at 21 races; ticketing and hospitality experiences; exclusive marketing privileges for highlighted brands; and sole rights for track pouring and product supply at global racing locations.The agreement also features an official collaboration with F1 Sprint, which has shown to be extremely favored by fans, with TV ratings on Sprint weekends typically 10 percent higher than those of non-Sprint weekends. In line with its enduring pledge to support women in sports, PepsiCo will broaden its participation in the F1 Academy, with additional information to be revealed in the following weeks.PepsiCo aims to develop unforgettable fan engagement initiatives that offer significant food and beverage experiences extending beyond the racing venues via thrilling on-pack promotions, digital interactions, and distinctive content, all designed to broaden Formula 1's audience reach. This collaboration offers prospects, including engaging brand encounters in Formula 1 Fan Zones, along with rights for exclusive, co-branded merchandise.PEPSICO PARTNERS WITH FORMULA 1IN FOCUS
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