| | SEPTEMBER 20269Zithara.AI, an AI-powered customer engagement platform for offline retailers, has partnered with Tyaani Jewellery by Karan Johar to strengthen customer engage-ment through technology and data-driven insights. Under the partnership, Tyaani Jewellery will use Zithara.AI's AI-based CRM platform to organize customer data, analyze engage-ment trends, and gain a unified view of customer interactions. The platform will help the jewellery brand identify engage-ment opportunities, re-engage existing customers, pursue potential clients, and deliver per-sonalized communication based on preferences and purchasing behavior. The collaboration aims to strengthen customer relation-ships beyond individual trans-actions while supporting sales, repeat purchases, conversions, and retention. By transforming customer data into actionable insights, the partnership seeks to enhance customer experiences, build lasting relationships, and support Tyaani Jewellery's long-term retail growth. Walmart-backed Flipkart has begun testing its food delivery service, Eat In, among employees in Ben-galuru as the e-commerce giant prepares to enter a market domi-nated by Zomato and Swiggy. The service is expected to become available to all Flipkart employees around September 15 before a consumer launch in Bengaluru. The move comes amid intensi-fying competition, with companies exploring lower prices and alter-native business models to attract cost-conscious customers. Rapido's zero-commission food delivery service, Ownly, has report-edly crossed 50,000 daily orders in Bengaluru. Swiggy has launched Toing, targeting budget-conscious consumers, while Eternal, Zoma-to's parent company, is developing Bistro alongside cheaper offerings on its existing platform. Flipkart CEO Kalyan Krish-namurthy said the company would initially test food delivery on a small scale, focusing on choice, service, reliability, and customer satisfaction. Bhartiya Converge, the Global Capability Centre (GCC) enablement plat-ZITHARA.AI, TYAANI JEWELLERY JOIN FORCES FOR PERSONALIZED CX FLIPKART ENTERS FOOD-DELIVERY SPACE WITH `EAT IN'BHARTIYA CONVERGE APPOINTS ERIC PAGDIWALLA AS CHIEF OPERATING OFFICER Piyush Goyal, Minister of Commerce and Industry of India says, "Leadership means building in India with global ambition--driving quality, innovation, and capabilities that compete on the world stage" AI & INNOVATION AI & INNOVATION CORPORATE & BUSINESS Integration Agent, and PhonePe Pulse Pro for hyperlocal intelli-gence. form of Bhartiya Urban, has ap-pointed Eric Pagdiwalla as Chief Operating Officer (COO). He will lead consulting, operations strategy, and customer success to strengthen execution and scale the company's integrated GCC enablement model. Pagdiwalla brings more than 25 years of experience across GCCs, global business services, transformation, outsourcing, and operating-model development. He joins Bhartiya Converge from Persistent Systems, where he served as Senior Vice President and Head of GCC Practice. Previously, he held leadership roles at ANSR and Ascena Retail Group and spent over 13 years with Hewlett Packard Enterprise. His experience includes building global teams, driving transformation, managing stra-tegic accounts, and developing scalable operating models. At Bhartiya Converge, he will focus on strengthening execution and delivering business outcomes for global enterprises.
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