| | APRIL 20229H&M to begin H&M Homein India in March 2022BY CEO INSIGHTS TEAMH&M India will be launching H&M Home with a digital store on hm.com and on the e-com-merce platform Myntra during March 2022. Furthermore, H&M Home will be introduced via H&M India's existing store in Ambience Mall, Vasant Kunj, through a shop-in-shop format. "We are thrilled to finally announce our upcoming launch in India, and we can't wait to let our Indian customers in New Delhi and online experience H&M Home. India is an interesting and promising market that holds sub-stantial potential, and we are excited to be meeting its high demand for the affordable interior design of great qual-ity", says Ida Lindahl, General Manager, H&M Home. H&M Home is based in Stockholm, of-fers fashion-forward decor and accessories for every room and style. The assortment ranges from high-quality bedlinen and timeless dinnerware to di-versified textiles, with contemporary style and attention to detail at its core."Following a successful year in 2021, we are very excited to start the year with the launch of H&M Home in India. There is a great deal of interest in interiors and design, and our customers have often asked for interior products in line with H&M's business concept of `fashion and quality at the best price in a sus-tainable way'. We see huge potential in India and look forward to intro-ducing H&M Home to existing and new customers across the country", said Yanira Ramirez, Country Sales Manager, H&M India. H&M Home was originally launched online in 2009. H&M HOME IS BASED IN STOCKHOLM, OFFERS FASHION-FORWARD DECOR AND ACCESSORIES FOR EVERY ROOM AND STYLE
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