| | JULY 20214 How do you know what your customers want? Do you think your customers trust your products? When was the last time you saw one of your customers tweeting about your product or service? Do you know if it was complaint or compliment? There are numerous questions which can only be answered with marketing. How do you market your business determines whether your enterprise will be successful or not. Today, marketing is not just a tool used to create and maintain demand, relevance, reputation, competition and more but it is the need of the hour. Establishing an amazing business is merely the first step. Attracting customers requires marketing. While many small businesses believe marketing is similar to advertising, it's actually much broader. Marketing spans the entire process of delivering a product or service to a customer: from choosing which products to sell and where to sell them, to how to price and promote them.As much as marketing is important, marketing leaders are equally essential. Marketing leaders are responsible for identifying, assessing, and connecting with the appropriate markets for an organization's product or service. Combining analytical skills and creative execution, marketing leaders or today are needed to excel at leading their departments or teams. Marketing managers are often also responsible for monitoring trends and making decisions about when and how to react to those factors. In addition, they help companies develop strategies based on analytics to maximize profits while keeping customer satisfaction high. In this issue of CEO Insights magazine, a list of `Top 10 Leaders in Marketing ­ 2021' is presented to the readers which highlights the role played by the leaders for translating the company vision, mission, and objectives, into effective Marketing initiatives. We are proud to feature some of their success stories in our current edition; do read to know more about them.Let us know what you think!Deepshikha SinghManaging Editoreditor@ceoinsightsindia.comEditorialLeaders who Translate Company's Vision into MissionVol 04 · Issue 5 - 2 · July 04, 2021 Publisher Alok Chaturvedi Managing Editor Deepshikha Singh Editorial Aveek Pal Chaudhuri Niveada U Sthitaprajnya Panigrahi Mandvi Singh Monica Pallavi Group Art DirectorAshok KumarAdvertising Managers Ashu Sethi Shivam AgarwalNoida Rohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comCover price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Infoconnect Web Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2021 Infoconnect Web Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Design S.Sivasankar Vetrivel SVP - Sales & Marketing Amrit SinghCirculation Manager Magendran PerumalCorrespondents Anitha Lakshmi siliconindia | | April 202127siliconindia | | MAY 201935
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