| | SEPTEMBER 20208By Rahul Grover, CEO, SECCPLRahul is a real-estate management consultant with extravagant skills in business, technology, process, client management and people management. He has working experience in real-estate, finance and telecommunication. Some of his expertize include budget preparation & cash flow analysis, supply chain planning & execution, enterprise risk management, project management, client management, business continuity and disaster recovery.Traditionally every time an individual thinks of pur-chasing their dream home, they go through a lengthy pro-cess of shortlisting the right properties even before visiting the potential property. The list of activities includes finding a good agent, receiving details from an agent, followed by mul-tiple rounds of explanations, ne-gotiations, and other protocols. Buyers have always expressed their concerns about the hassles of house hunting involved in a conventional real estate sce-nario. Hence, buying a proper-ty requires ones full attention right from research to studying the final papers of the property before signing them. However, the modern era and its technological innova-tions have made this entire process seamless and as conve-nient as possible for the buyer as well as for a developer. With the introduction of VR - AR in the realty sphere, the entire in-dustry experienced a positive transformation which entailed rapid growth in business, an increase in the number of cli-ents, and improved delivery of services. Additionally, new-age buyers feel more empowered with the introduction of these advancements and have tak-en to the internet not only for property hunting but also for an end to end services. Developers are also making optimum uti-lization to be in sync with the innovations that create a sat-isfying buying experience for the customer. As per a recent survey conducted by the Na-tional Association of Realtors ­ over 44% of clients search for offerings online. THOUGHT LEADERSHIPCAN VIRTUAL REALITY, AUTOMATION, AND ANALYTICS WOO THE CONSUMERS TO BUY PROPERTY?
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