| | OCTOBER 201919to stay abreast of the flourishing market of Gujarat. Even during my stay at Hyderabad, I learnt about the IT market trends & requirements. This deep-rooted knowledge and passion triggered me to start my own business and become professionally independent. Kick-starting with small opportunities, I gradually acquired bigger ones, which gave me the confidence to grow. Eventually, I procured turnkey IT projects by associating with premium automobile brands and also successfully dealt with many Government projects.Meanwhile, I started working on a minor technical project, during which I encountered many people with passion towards IT and invested largely in them. This was when the journey of AppsTech Solution plunged into a full-fledged implementation. During the initial days, my only thumb rule was to establish a fair platform for people to prove their talents with passion and no fear of top level management. Besides rigorously financing IT projects, I always assured that all my employees were bestowed with on-time remunerations and extensive job security. That's how I gained the trust of my employees while they created a productive organizational culture. I also managed to gain a decent business turnover by smartly raising funds.What were the various challenges that you encountered as an entrepreneur?The foremost challenges were procuring capital for my business, besides convincing my orthodox family with conventional contemplation that believed only Karta in family ought to engage in business & finance management. As I was in the IT sphere with very little experience, it was hard for people to trust me, while they had a prejudice that I wouldn't be able to deliver as per my commitment. It was sheer self-motivation that helped me overcome these negative reinforcements and work on my own towards both personal & professional responsibilities. I also managed to grab various small opportunities and make the best out of each one of them through self-confidence and additional efforts. In fact, I'm extremely fortunate and grateful to have received enormous support from my husband, who stood-up for me even against the old school mentality of my in-laws. Moreover, the world was not always a bad place to live in; thanks to the people who trusted me akin to their kin and helped me greatly in my journey. Brief us about your current and future plans for AppsTech Solution.Currently, we are engaged in the provision of a mélange of comprehensive solutions for Greenfield and Brownfield projects. Having achieved financial stability in my business, I'm planning to allocate two-three percent of profits from each premium project acquisition to build a sustainable platform for women and degraded strata of the society with the passion to succeed on their own. My chief goal is to create more employment opportunities for this bracket of people, besides eliminating the gender prejudices. I have also started a unique campaign to accomplish this idea, while hiring dedicated manpower from premium institutes likes TISS and NIT. If things go as planned, then I'd be happy to onboard more people with genuine interests onto this mission. This year, we came-up with the drive `Baat Karein Madad Karein' for women and underclass to communicate all their needs, while we strive to develop a sustainable model for them. We are also organizing many meets through AppsTech to further encourage this motive and also invite corporates to participate. Furthermore, I read Economic Times every day to keep-up with the local & global technologies in IT, while my special research team provides synopsis on the same. ?!?!My struggle gave me another perspective to provide with a real time opportunity to foster women empowermentWOMENENTREPRENEURS IN IT ­ 201910BE S T
< Page 9 | Page 11 >