Kinjal Jhaveri & Niketu Mehta, Co-Founders, Krimson
The penetration of multiple media channels is critical to the growth of the advertising sector. With its growing economy, India offers advertisers a plethora of options to promote their products and services through the region's rising media outlets. Economic expansion has also resulted in a huge increase in the purchasing power of a large segment of the population, resulting in a brand-conscious consumer base. As a result, businesses are concentrating their efforts on establishing a strong brand image through intensive advertising. The Indian advertising market grew rapidly from 2015 to 2020, and is predicted to increase at an annual rate of 11 percent from 2021 to 2026. Krimson, a design and advertising business established in 2005, is a true design house with the brightest minds working on various projects. The Co-Founders Kinjal Jhaveri and Niketu Mehta design everything from bags to brochures, invitations to identity creation. They are flexible and prompt with guaranteed work satisfaction on the first attempt.
Marketing During A Pandemic
By: Smitha Hemmigae, Head - Marketing, Thought Works India
It's been over 2 months and the world has come to a halt. One would never have thought that entire countries would lock down, people's movements would be so restricted and physical interactions like sharing a meal, watching a movie or even
The Modern Contact Centre - 5 Lesser Known Facts
By: Ravi Saraogi, Co-Founder & President - Asia Pacific, Uniphore
Over the last 15 years or so, the concept of a customer care centre evoked visions of hundreds of human agents, sitting in proximity, attending to calls by reading-off a standard script in
By: Malini Agarwal, Founder, MissMalini, and Creative Director, Girl Tribe by MissMalini
As I sit here writing this piece, it occurs to me that I am completely a product of digitization. My entire career and identity have been shaped online for which I am extremely grateful, and I have seen this
By: Lakshmi Mittra, VP & Head, Clover Academy
The pandemic has caused CIOs to embed uncertainty and zero trust policies into their strategic IT design. This has led to the creation of a flexible and fluid IT model that could survive and adapt to such disruptions.
By: Indira Rangarajan, National Content Director, Mirchi
While researching for this article, I was shocked to find out that according to the World Economic Forum's Global Gender Gap report, women's participation in India's workforce has plummeted from 37 percent to 18 percent in 13 years and we
By: Yukti Nagpal, Director, Gulshan
The number of women in leadership positions is increasing today, more than ever. This slow but steady increase in numbers indicates that women leaders are trustworthy, accountable, and powerful. Yet, in terms of gender diversity, there is plenty
Top 10 Women Owned Ad Agencies - 2021
The number of businesses owned by women entrepreneurs in India is expected to witness a 90 percent growth in the coming five years. The adoption of policies and implementation of schemes that provide appropriate training, more incentives, economic and cultural recognition have helped women to be successful entrepreneurs in India. According to the National Sample Survey, only 14 percent of the businesses in India are run by women entrepreneurs. Most of the companies are bootstrapped and run on a small scale. From conventional women friendly enterprises like cottage industries today, women have started moving to new age startups and have started holding reins everywhere. Thus women are breaking the stereotype of traditional female roles and perceptions.
Advertising and marketing are such fields where creative thinking in every aspect is very much a basic norm for businesses to thrive and flourish. Known as the better creative lot, many women have forayed into this line and have reaped sumptuous success through their exceptional soft skills such as interpersonal communication and compassion to go beyond the horizon to build long-lasting ties with the clients.
This issue of the CEO Insight magazine introduces you to a list of “10 Best Women Owned Ad Agencies - 2021”, an archive of companies led by women which have created a niche for themselves in the industry by successfully meeting every clients' demands and further helping them achieve a decent RoI. The list has been crafted by a team of Industry veterans, CEOs, VCs and the CEO Insight editorial team thus delivering inspiring stories of their journey and the contributions & roles played by them in the creation and empowerment of a powerful nation.
|Company Logo||Company Name||Company Management||Company Description|
|Altius Consulting||Rashmi Vallabhajosyula,Founder & CEO||Contributing to the growth of an organization's product and services through effective marketing strategy, content services, personal branding, digital strategy and human capital solutions|
|Dternion||Anushree Jayachandran,Founder & CEO||Offering world-class advertising services including digital marketing, web development, designing and many more|
|GroupM||Mausumi Kar,Managing Director - Motivator||Specializing in the areas of Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, SEO, Search Engine Marketing, Social Media Marketing, and more|
|Krimson Ads||Niketu Mehta & Kinjal Jhaveri,Co-Founders||Famous designing house with Designing & Advertising solutions and services for Print and Multimedia industry|
|Martrikz||Arveen Chandhoke,CEO||A provider of marketing strategy & planning, sales & management, brand licensing and licensing management|
|Niraala||Peru Singh,Founder||A creative advertising company providing solutions and services in Digital Marketing, Vernacular Marketing, Social Media Marketing, Market Research, Consumer Insights & Analytics, UI/UX, Storytelling and more|
|Panaache Digital||Jhanvi Shah,Co-Founder||A digital advertising agency providing Social Media Marketing, Branding & Designing, and Website Development & Designing services|
|Rush Republic||Mathuram.J,Co-Founder||Offers a wide array of advertising solutions such as Branding, Brand Consulting, Designing, Logo Designing, Marketing, Marketing Strategy, Digital Marketing, Website Design, Website Development and Advertising|
|Tagz & Talezz||Aditi Joshi,Co-Founder||Providing topnotch services across branding services, advertising & marketing, media planning & buying, digital marketing, website optimization and content marketing|
|Wytti||Bhavana Pandey,Founder||Renowned for creative advertising services such as customized content, content strategy, web design & development, social media marketing, video marketing, and content marketing|