| | MAY 20208'Engagement' has been one of the biggest buzz-words doing the rounds in the business eco-system on a global scale. After all, enterprises today are continually striving to improve operational efficiencies, reduce costs, and enhance their customer experience, and employees spend a significant part of their lives in bringing that about. However, in this day and age of information overload, employees may not have the time to sift through all the content that they get bombarded with, and this may lead to them miss-ing important actions or facing a drop in productivity. Moreover, lack of proper communication more often than not makes employees lose their sense of belong-ing, as they do not feel trusted or involved enough in decision-making, and this results in a further slump in productivity which ultimately gets reflected in the organization's overall growth.The Need for Effective CommunicationImagine this ­ you are the CTO of your company and you have an important client meeting at 10 am to dis-cuss the tech plans for the next quarter. However, you are stuck in the infamous Gurgaon traffic for well over an hour now and have no time for a final word with the internal team prior to the meeting. Further, you have to get in touch with the remote workers to get the up-date needed for this meeting. You frantically try coordi-nating with the remote team through phone calls and with your internal team at the workplace through video calls, all the while trying to sift through the traffic--five minutes before the meeting begins. This might seem like a nightmare to many, but situ-ations like these are unfortunately more common than one would expect. To put this into perspective, a sur-vey conducted by Ovum Research on behalf of GoTo by LogMeIn revealed how organizational barriers and unmet technology demands are halting advancement THOUGHT LEADERSHIPCLEAR COMMUNICATION: A GUIDE TO BUSINESS SIMPLIFICATION & GROWTHBy Rahul Sharma, MD - India, LogMeInHolding a Masters Degree in Economics from Aligarh Muslim University, Rahul has been associated with LogMeIn for over six years now, prior to which he has handled key positions across companies such as HCL, Wipro, and LinkedIn, to name few. Rahul Sharma
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