| | MAY 20209AGILE BUSINESSES THAT CAN CONSTANTLY EVOLVE, DEVELOP, DEPLOY, AND INTEGRATE EFFECTIVE SOLUTIONS TO SIMPLIFY OTHERWISE COMPLEX COMMUNICATIONS WILL DEFINITELY HAVE AN EDGE OVER THE RESTsignificantly. Moreover, lack of effective communica-tion channels often results in ambiguity regarding the work that needs to be done and consequently the time taken. People often have to sift through multiple plat-forms for voicemail, email, video conference, and in-stant messaging, which has also been raised as a barrier by the survey respondents. Even though an issue like this may not seem significant on an individual level, such poor communication will certainly reflect in orga-nizational growth in the long run by way of customer churn and loss of revenue. Every organization has a culture that is created by the leadership and is then ingrained in the core fabric of internal operations and beliefs. So, a positive culture can work wonders for the organization, both in terms of increased productivity within as well as a better im-age outside of the workplace. Effective communication is necessary not just to ensure the simplification and smooth running of internal processes, but also to estab-lish and foster a positive culture. However, this does not just stop at realizing the im-portance of effective communication, but also extends to deploying solutions that will address the demands of the modern workforce. How can it be established in a way that meets these varying demands while simul-taneously delivering value for the organization? Here is how.Modern Problems Require Modern SolutionsWhile the need for effective communication has been established, putting it into practice is easier said than done. Nomadic, tech-savvy employees are reshaping the space, especially with the emergence of remote workforce and the digital-native GenZ. Amidst such a scenario, technology needs to be leveraged to comple-ment, and not complicate the internal processes. Every challenge comes with an opportunity, and one of the most lucrative opportunities at present is unified com-munications and collaboration (UCC). The business ecosystem is constantly undergoing changes, led majorly by increased digitalization as well as normalization of flexible and remote working. While this has been empowering employees to a great extent, there still remained the need for a clearly articulated digital transformation strategy, which a majority of re-spondents revealed as one of the primary reasons for adoption of UCC tools.In simple terms, UCC refers to a dynamic commu-nication system that integrates internal and external workplace communication tools. With advanced tech-nologies like cloud computing, AI, machine learning, and IoT coming in the picture, the global business landscape is being reshaped for the future. These are helping form the underlying IT infrastructure while simultaneously bringing down technical barriers and costs involved, thus laying the framework for a 360-de-gree business integration, with localized management of systems across different workplaces. UCC can range from employee solutions like vid-eo conferencing, collaborative tools, and other such engaging experiences to even administrative solutions like diagnostic reports generation, automated provi-sioning, and advanced security features, among others. By providing a single interface for all these operations, organizations can facilitate more effective communica-tion which will help enhance operational efficiencies, resource utilization, cost savings, and consequently growth and success. Organizations, irrespective of their size and scale, are on the lookout for the best and most seamless com-munication strategies to thrive in the modern business environment, and UCC solutions are therefore rapidly gaining traction across the globe. The aforementioned survey also revealed how communications and collabo-ration tools are considered critical for business success by over two-thirds of global CIOs. While the remaining one-third deemed it important and useful, not a single respondent found such tools irrelevant. This indicates how UCC deployment is steadily becoming an indis-pensable part of organizational growth. Gone are the days when the definition of `work' was largely restricted to a 9-5 physical setting. Now, the communication platforms are always on and employ-ees can access it anytime, anywhere. And agile busi-nesses that can constantly evolve, develop, deploy, and integrate effective solutions to simplify otherwise com-plex communications will definitely have an edge over the rest.
< Page 8 | Page 10 >