| | JULY 20189A TOP-NOTCH USER EXPERIENCE IS A FANTASTIC WAY TO KEEP CUSTOMERS INVOLVED & ENGAGED WITH BRANDWhat types of technology partners are you interested in?Technology that makes things easy and is able to derive efficiency. Currently, there are many avail-able and many more are mushrooming, but the usefulness is a question. Few of the platforms are time consuming and that should not be the case; technology should ease-out time and not increase time consumptionWhat's one technology you wish your organization had embraced faster?Develop an application for the existing cus-tomer base for easier connectivity with them and interaction.How do you create a culture of innovation inside a large, established organization?This culture can only be created by giving room for errors down the line. If there are errors, that means people and thinking and trying to innovate for a bet-ter process-driven company. In a nutshell they are trying to improve efficiency. On the other hand, it also has to be ensured that same mistakes are not re-peated; else it becomes a habit. Moreover to succeed faster in the today's competitive environment, one has to be really fast in concluding the `tests'. This will not only help gain an edge but will also restore con-fidence in employees and in turn to the customers.How do you see the evolution a few years from now with regards to disruptions & transformations within IT Financial Manage-ment space?Digital transformation will keep on reshaping aspect of businesses. With technology evolution, collabora-tion, thoughtful planning, and inclusive decisions will lead to successful transformation. Adaptability is more vital to success than ever. Proactive innova-tion is one of the best ways to stay competitive in an evolving marketplace. New technology needs to be assessed, tested, analyzed, and judged more quickly than ever. Businesses can no longer afford to waste time and resources implementing new tools that of-fer no real value.What are your top priorities for 2018?Not only company's growth but also the stakehold-ers have to see a positive YOY, be it the investors or the manpower engaged. Growth has to be sustainable and yet aggressive coupled with keeping-up with the changing & rapidly evolving market, technology will play a key role here. Usage of technology & adapt-ability to the new & evolving platforms will play a key role in decision making to efficient growth and this has to be dynamic. Customers are more cautious than ever; they'll turn away from brands that don't align with their values and needs. A top-notch user experience is a fantastic way to keep customers in-volved & engaged with brand. This is a comprehen-sive process. Anywhere & everywhere customers can interact with your business, the experience must be consistent and positive.
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