Flushed ROI Through Propelling Offline And Online Marketing Campaigns | CEOInsights Magazine
  • CEOInsights, Team

    CEOInsights, Team

  • There are several challenges that businesses are encountering presently. With slipping grips over their respective markets, where consumer behavior is a sinusoidal track, large and small businesses are witnessing drought in offline marketing campaigns as a result of the unforeseen regulation to their daily operations. The chief marketing officers, due to the COVID-19 caused disruptions, will be depending on the viral marketing strategies to stay aligned to create a sudden rise in demand and keep a strong grip over the same. When brand loyalties are gaining more consumer trust, creating a chain of connection in the different consumer levels of marketing strategies ­ product density increase, conversational marketing might be the key unlocking the way to new-world product distribution. And what chief marketing officers will be emphasizing is the use of technology-based marketing for successful conversational marketing.

  • Flushed ROI Through Propelling Offline And Online Marketing Campaigns

Marketing Gurus Transforming Brand Values

By: Anamika Sahu, Managing Editor

What is escalating any organization’s brand value is how it is presented and positioned in the market to various stake holders including customers.

The Shape Of Insurance Industry: Now And Then!

By: Peuli Das, Chief And Appointed Actuary, India first Life Insurance Company

I wouldn't be far from the truth if I say that today, nearly all

Top 10 Chief Marketing Officers - 2021

Emerging Trends On Fruits & Vegetables Supply Chain & Marketing

By: Mihir Mohanta, General Manage (Supply Chain), Mother Dairy

"Mihir Mohanta has worked for more than 28 years in the sourcing & supply chain function in the agri-food industry. He has a varied experience in the

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Going ‘Vocal For Local’ Is The Key To Unlocking Startup And Economic Growth

By: Pravin Khandelwal, Managing Director, Pranay Care And Director, Leadership & Motivation, Risers Accelerator

They say that the punch that knocks you out isn't often the hardest one; it's the one that you don't see

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Technology Is The Lifeline Of MSMEs

By: Mehernosh Tata, CEO, Edelweiss Retail Finance

Technology has emerged as a lifeline for every enterprise, more so in the recent times since the push to go digital has been on rise. On the other hand, the need to provide real-time service and not just report to clients are a must.

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Expectations From UI/ UX Startups In India’s Digital Journey To Financial Inclusion

By: Neeraj Kumar, Product Head For MSME Vertical, Muthoot Fincorp

As per estimates there is up to 10 percent penetration in exposure to financial market against an average of 90 percent in developed economies. This can be attributed to the weak financial literacy

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Privatization Of Education Sector: The Pros & Cons

By: Hersh Shah, Founder, ITI Edvest

Contribution to the private education sector is majorly in the form of colleges, universities, coaching classes and K-12 schools. The exceptional growth in these segments is attributable to the active participation of

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Key To Improve Business Margin - ‘Productivity & Efficiency’

By: Kumar Gaurav, Vice President, Billionsmiles Hospitality

Today, business is evolving, every minute and every second. Consumer demand and consumer perception plays vital role in demand which changes the style of business.

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Innovation Is The Key Factor For Fintech To Keep The Pace Going

By: Manish Bhatia, President - Technology, Analytics And Capabilities, Lendingkart

During the dotcom boom from 1995 to 2000s, then commerce startups like Amazon, eBay, PayPal, were able to build businesses and scale them on an already available payment infrastructure.

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  • Top 10 Chief Marketing Officers - 2021

    There are several challenges that businesses are encountering presently. With slipping grips over their respective markets, where consumer behavior is a sinusoidal track, large and small businesses are witnessing drought in offline marketing campaigns as a result of the unforeseen regulation to their daily operations. The chief marketing officers, due to the COVID-19 caused disruptions, will be depending on the viral marketing strategies to stay aligned to create a sudden rise in demand and keep a strong grip over the same. When brand loyalties are gaining more consumer trust, creating a chain of connection in the different consumer levels of marketing strategies ­ product density increase, conversational marketing might be the key unlocking the way to new-world product distribution. And what chief marketing officers will be emphasizing is the use of technology-based marketing for successful conversational marketing. Invaluable use of chat-bot-artificial intelligence technology will further help in the marketing future while the professionals complete successful marketing for a whopping number of customers, keeping the pace aligned to the high order demands. Bringing their years of unparalleled experience to the marketing domain, chief marketing officers' guide their team for bestowing humanly touches to the sector which machines will not be able to. Another important aspect is data privacy. Data is the doorstep bank for marketing strategies. Therefore, it is the impeccable task of the chief marketing officers to ensure data is non-invasive. In this issue of the CEO Insights magazine, a list of `Top 10 Chief Marketing Officers - 2021' is presented to the readers for gathering information and stories about how the listed readers achieved success. The listed leaders are the ones exhibiting exceptional headship for at the door marketing of products. The listing is prepared by a team of industry veterans, CEOs and VCs, and the CEO Insights editorial team.

Company Logo Company Name Company Management Company Description
CONFiANCECONFiANCE Kaushal Shah,Chief Marketing Officer His specializations help in the development of the organization and shows way to achieve goals, and he is holistically skilled in research, review, implement, sustainable business development, etc.
KopprKoppr Kavya Dutta,Chief Marketing Officer She believes that every brand has stories to tell-stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals
HometownHometown Medha Tawde,Chief Marketing Officer Known for her strategic thinking ability, she is leading the development of the business functions like brand management, strategic planning, marketing communication, advertising and new product development
U2opia MobileU2opia Mobile Ritesh Bhatnagar,Chief Marketing Officer His expertize resonates around strategy development, integrated marketing, P&L management, digital and brand strategy, content strategy and team management
Brand FactoryBrand Factory Roch D'Souza,Chief Marketing Officer He has proven track of successful marketing in the retail industry and is extremely skilled in negotiation, sales, retail management, market research, and management
Khemani GroupKhemani Group Sachin Narang,Chief Marketing Officer He has 21+ years' experience in brand development and building brands for personal care, and beverages
LegrandLegrand Sameer Saxena,Chief Marketing Officer He is skilled in marketing and has more than 23 years' experience in strategic marketing product programme, distribution and channels
Edelweiss Gallagher Insurance BrokersEdelweiss Gallagher Insurance Brokers Sneha Mishra,Chief Marketing Officer With her more than a decade experience in marketing, she is transforming the business expansion of the company
CNH Industrial IndiaCNH Industrial India Tarun Khanna,Chief Marketing Officer A highly experienced professional having gained exposure in various facets of business management across Automotive, Engineering & Capital Goods, Media and the Apparel industries.
FinViveFinVive Vamsi Krishna Nittala,COO & Chief Marketing Officer He is renowned for his responsibility, sincereness and dedication to his work, and is helping in the company's strategizing, development and implementation of marketing and advertising campaigns

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