Value Creation in an Experience Economy

In today’s world of internet and globalization, the customer has an abundance of options to choose from. With this freedom of choice, the customers have been bestowed with the power to decide your...

How Sales Force Automation Helps Businesses Optimize Their Sales Efforts

The 21st century has witnessed some ground breaking technological innovations, ranging...

Generating 'Specialized Content' The Right Approach To Deal With The High Level Of Competition In The Market?

The more you specialize, the better you get, and the more competitive market gets....

Brands Push Senior Citizens To Evolve Digitally, Making Them More Susceptible Towards Cybercrime

Over the past five years, inclusion of technology in our lives has been significant,...

Why Cybercriminals Are Increasingly Targeting Healthcare Sector

With over 20 years of experience in the IT industry, Murali is currently spearheading, Barracuda Networks, a US-headquartered provider of...

Technology Integration Revving-up the Sales Industry

People nowadays have become so technologically dependent that imagining a life without digital automation simply seems impossible. Everything from...

A Cloudy Future: Migrating Legacy Systems & Data To The Cloud

The innovations of Uber, Netflix, Tinder, and Facebook apps have given the world revolutionary user interfaces and experiences. Their apps and...

A Note for a Modern Marketer: Content Ignites Engaging Conversations with Millennials

Ever since marketing was acknowledged as a discipline in its own right, marketers have been using a multitude of tools and strategies to reach out...

Customer Engagement for Driving Business Growth

Customer engagement is everything in business and this is because of the increased presence of peer research and online reviews, the existing...

Edge Computing & the Modular Data Centre Boost

When your business commitments hinge on whether a delivery van starts properly on Monday morning, or the time it spends idling at traffic...

The Changing Role Of 'Software & Software Quality Consulting'

Today’s emphasis on Quality in organizations has evolved to one being a proactive approach to having Quality practices ‘built in’ to each...

Upskilling Today's Engineering Students: An Immediate Necessity

In an exclusive interaction with CEO Insights, Arman shares his insights about the ongoing job trends in the engineering vertical, the current...