Industry Trends, Innovations, Technology & Disruptions in the Retail Sector

Industry Trends, Innovations, Technology & Disruptions in the Retail Sector

Manoj Gyanchandani, Founder & Managing Director, Leayan Global (Red Chief), 0

A part of Leayan Global, Red Chief is a leather footwear manufacturing company specializing in diverse varieties of footwear that include casual shoes, slip-ons, formal shoes, oxford formal shoes, derby formal shoes, lace up formal shoes and slip on black formal shoe.

The Retail industry has changed manifold in the past few decades. With the emergence of Technology and the shift towards a more sophisticated e-Commerce platform, the focus on diversifying and adapting to a more technology-savvy world has never been higher.

Due to the changing paradigm of consumerism and the shift towards technologically enabled platforms, various Retail trends have been altered. There has been a shift in consumer expectations. Since consumers are gaining more insights within the desired window of opportunities for better service and business expectations, the focus on providing desirable service at par with customer expectations are at an all-time high.

Furthermore, technology has been disrupting retail, real estate and even healthcare sectors. The flow of marketing and selling processes has changed to aid in betterconsumer convenience and value. Previously, consumers were more loyal towards brands that had quality goods; but since the past few years, there has been an emphasis on retail brands providing both quality products and impeccable after sales service. Huge e-Commerce platforms such as Amazon have only been able to develop due to their quality service and convenient shopping processes. The ‘Amazon’ effect has been deployed in many brands to aid in their satisfactory customer approach. Disruption and Retail Innovation go hand-in-hand. For example, previously, if we wanted to buy something, we had to go to different shops and purchase it. If the product turned-out to be of meagre value, we had to return it within three days. However, ever since
e-Commerce platforms started gaining an audience, so did physical retail stores. Today, we not only purchase a product, but also the tangible value of the after sales service. Technology in retail has had positive effect on the working of these brands and their management. It has enabled a wider reach to consumers and better integration & communication within the business public. Technology has also allowed for the social media presence of companies and online shopping at variegated platforms.

It is important for retailers to differentiate their brand in today’s competitive business environment. They must set themselves apart by providing personalized
experiences that help in harbouring the demands of
today’s customers. Much of that comes from knowing exactly who the consumers are what their specific needs & buying preferences are and then delivering that product or service in the most convenient and effortless way possible. This comes from measuring customer behaviour and data, and then establishing a comprehensive strategy to connect, engage and retain them. Shoppers know more than salespersons today, and retailers help in delivering relevant to the point information to their consumers. Additionally, mobile phones and laptops have aggravated the significance of e-Commerce platforms manifold. Technology is present everywhere, and any retailer willing to overlook systemised technology processes to suit their brand would risk falling into losses. Apart from the disruption sustained in the sector, there have also been growing challenges that retailers need to face on a day to day basis –

1.Keeping-up with Changing Customer Expectations: Customer preferences have been changing. As a retailer, one should be able to keep-up with the seasonal trends as well as diverse consumer shopping behaviour. Retailers don’t need to totally change the products, they just need to add some different elements to products in accordance with what is trending. In short, innovation has become the crux of customer expectation.

The retailers must set themselves apart by providing personalized experiences that help in harbouring the demands of today’s customers

2.Customer Loyalty: Good customer experience is a major factor in creating brand loyalty. The most important element in sales is not letting old customers go. Consumer loyalty takes a lot of effort, and retaining them becomes even more difficult. While promotions and special offers are still the mainstays of the retailers to retain their customers, the real key to an amazing customer experience is personalization and innovation. To keep consumers in the loop, retailers are largely switching to more personalization such as personalised Emails/SMS for shop sales and brands.3.Internal Communication: Managing Retail centres with huge management is a big task. Retailers should not only focus on bridging the gaps between various public, but also streamline processes at the internal level. When internal relations grow stronger and the grassroot level idea of the brand becomes more evident to employees, retail brands automatically become proservice whilst employee motivation remains at an all time high.

4.Technology Solutions for the Retail Industry: There have been a number of technologies designed to help elevate the retail business. Emphasis is to modernize instore experience, revamp customer interaction, increased customer engagement and streamlining supply chain to deliver brand promise and operate more effectively.