Deepak Chowdhary
Founder & CEO
Deepak has successfully managed team, branch, cluster and regional level profiles throughout his extensive corporate tenure. He is a driven leader with strong communication and intellectual abilities who is acknowledged for fundamentally transforming the company by broadening its product offerings and operations worldwide.
Below is an excerpt of Deepak’s interview with CEO Insights.
What inspired you to establish the Four Points India?
For more than two decades, I have worked in a variety of roles in industries ranging from consumer durable goods to banking. I am an enterprising type of professional that likes researching new ideas and executing various experiments based on those concepts. When I worked in the insurance industry, being inventive and thinking outside the box were important to me, but when I moved to banking there was no scope for creativity or innovation because banking is a highly regulated domain. At the same time, I realized it was time to start something of my own, I ended my prolonged professional journey and started thinking about the next phase Entrepreneurship.
For the first three months, I was uncertain about what to do next and was worried thinking what would happen if something went wrong because I considered the plan of starting a business with limited funds. Also at the same time, I received a 2X salary offer from a leading bank, so there was a battle of thoughts going on in my head with so many things going on. But, in the end, I decided to go forward
with the concept of creating my own business, and I contacted my mentor friend who is highly successful in his career. He invited me to California, and when we met to discuss entrepreneurship, he briefed me on many aspects of it and implanted a thought in my mind. With a renewed zest for entrepreneurship, I returned to India and went straight to my CA's office, where I registered two private companies Four Points India and One Globe Enterprises.
How would you define Four Points India as an organization and its position in the market? What is the unique proposition that your organization offers to its clients?
Real estate is not a regulated sector; nonetheless, it does need a higher level of expertise. I noticed a void that needed to be addressed, a niche where the majority of the consumers were not from the corporate sector. Therefore, since real estate is also an investment prospect, they were seeking a similar group of people to obtain some knowledge about the industry, so I functioned as a gateway between the developers and clients. We provided customers with customized or need-based solutions, which were previously inaccessible in this industry.
At Four Points India,we value transparency and integrity in our customer engagement, and providing timely services is also one of our key strengths. Our clients may reach us at any time, even at midnight, and we are always ready to answer their calls and provide solutions.When we deliver a product or service, we never think about the financial return; instead, we focus on fulfilling all of the client's demands and attaining total customer satisfaction.
How has your company’s journey been so far and what strategy has the company observed to maintain its position in the market?
We first began delivering services in the US market, holding several property events in Chicago, California, Santa Clara, and Washington. We were promoting Indian properties to Indians living in the United States for the first two and a half years, and we were quite successful. We also established a branch in Delaware. Mean while, there was a meltdown, and when we returned to India, I learned that we had a large consumer base in our nation, which I had created throughout my time in the banking sector.
How would you define Four Points India as an organization and its position in the market? What is the unique proposition that your organization offers to its clients?
Real estate is not a regulated sector; nonetheless, it does need a higher level of expertise. I noticed a void that needed to be addressed, a niche where the majority of the consumers were not from the corporate sector. Therefore, since real estate is also an investment prospect, they were seeking a similar group of people to obtain some knowledge about the industry, so I functioned as a gateway between the developers and clients. We provided customers with customized or need-based solutions, which were previously inaccessible in this industry.
I am an enterprising type of professional that likes researching new ideas and executing various experiments based on those concepts
At Four Points India,we value transparency and integrity in our customer engagement, and providing timely services is also one of our key strengths. Our clients may reach us at any time, even at midnight, and we are always ready to answer their calls and provide solutions.When we deliver a product or service, we never think about the financial return; instead, we focus on fulfilling all of the client's demands and attaining total customer satisfaction.
How has your company’s journey been so far and what strategy has the company observed to maintain its position in the market?
We first began delivering services in the US market, holding several property events in Chicago, California, Santa Clara, and Washington. We were promoting Indian properties to Indians living in the United States for the first two and a half years, and we were quite successful. We also established a branch in Delaware. Mean while, there was a meltdown, and when we returned to India, I learned that we had a large consumer base in our nation, which I had created throughout my time in the banking sector.
Furthermore, a colleague of mine advised that I pursue clients who were having trouble getting into regions like Jammu, Srinagar, Ludhiana, and Shimla. Using this idea, we created a one-of-a-kind strategy in which we began inviting people to property briefings in various locations. The purpose of these shows was to enlighten individuals about the properties and if they were interested in purchasing, we would invite them to our Delhi office.
We got back on track with the firm, and in the meanwhile, I recently opened an office in Dubai. I had a vision of working exclusively for the Dubai market, and I was eventually able to achieve it when we were able to register our company in 2020. Now we have a full set-up in Dubai, with employees working, and we closed a business worth up to $50 million last year, and we are on our way to crossing the $100 million mark this year.
How has been your response to the challenges posed by the covid affected market? How would you describe your role in tackling those challenges?
Post-Covid, we noticed that individuals realized the value of the real estate as they were forced to live at home for a brief period, and when many people were living in small apartments, they began looking at investment alternatives available in our business. Recognizing the situation, we were extremely active and began delivering the necessary solutions, and we launched multiple service models in which we supplied better solutions to clients based on the conditions.
Also, we witnessed, many companies removed their employees during the pandemic, but we never did instead, we employed more individuals who needed work and were highly skilled. When the lockdown was lifted, we were the first to begin operations, and we kept our employees occupied by asking clients where they were and how they were doing. We witnessed an increase in the number of services and products we supplied after the lockdown, and we are doing well beyond April 2020.
Deepak Chowdhary, Founder & CEO, Four Points India Private Limited
Deepak completed his BCom from Panjab University and PGDBA in Marketing & Finance from IIMS Calcutta. In his 2 decades of professional experience, Deepak has been part of various prominent companies like Max New York Life Insurance, Birla Sun Life Insurance, Kotak Mahindra Old Mutual Life Insurance, and YES Bank. In 2012, he established two private companies named Four Points India and One Globe Enterprises.
We got back on track with the firm, and in the meanwhile, I recently opened an office in Dubai. I had a vision of working exclusively for the Dubai market, and I was eventually able to achieve it when we were able to register our company in 2020. Now we have a full set-up in Dubai, with employees working, and we closed a business worth up to $50 million last year, and we are on our way to crossing the $100 million mark this year.
How has been your response to the challenges posed by the covid affected market? How would you describe your role in tackling those challenges?
Post-Covid, we noticed that individuals realized the value of the real estate as they were forced to live at home for a brief period, and when many people were living in small apartments, they began looking at investment alternatives available in our business. Recognizing the situation, we were extremely active and began delivering the necessary solutions, and we launched multiple service models in which we supplied better solutions to clients based on the conditions.
Also, we witnessed, many companies removed their employees during the pandemic, but we never did instead, we employed more individuals who needed work and were highly skilled. When the lockdown was lifted, we were the first to begin operations, and we kept our employees occupied by asking clients where they were and how they were doing. We witnessed an increase in the number of services and products we supplied after the lockdown, and we are doing well beyond April 2020.
Deepak Chowdhary, Founder & CEO, Four Points India Private Limited
Deepak completed his BCom from Panjab University and PGDBA in Marketing & Finance from IIMS Calcutta. In his 2 decades of professional experience, Deepak has been part of various prominent companies like Max New York Life Insurance, Birla Sun Life Insurance, Kotak Mahindra Old Mutual Life Insurance, and YES Bank. In 2012, he established two private companies named Four Points India and One Globe Enterprises.