Priyanshu Agarwal: Driving Success In The Print & Packaging Industry | CEOInsights Vendor
Priyanshu Agarwal: Driving Success In The Print & Packaging Industry

Priyanshu Agarwal: Driving Success In The Print & Packaging Industry

  Priyanshu Agarwal,    MD

Priyanshu Agarwal


The packaging sector holds the fifth position in the Indian economy, projected to achieve a market value of $204.81 billion by 2025. Anticipated to grow at a Compound Annual Growth Rate (CAGR) of 26.7 percent from 2020 to 2025 the industry has witnessed substantial expansion. Established in 1975, SK Offset embarked on its journey with the mission of offering uncomplicated answers to intricate printing and packaging requirements. Presently, SK Offset serves as a comprehensive solution provider, catering to diverse needs in publication, printing, packaging, and labeling services. Leveraging extensive knowledge and experience in the self adhesive label industry, Priyanshu Agarwal possesses the expertise to address any printing and packaging challenges.With a keen understanding of customer needs, Priyanshu is well-equipped to provide effective solutions.

During our exclusive interview, Priyanshu Agarwal provided insights into the industry's operations, offered glimpses into his personal life, and discussed his future aspirations.

What serves as the impetus behind the intricacies of your daily routines?
I aspire to achieve excellence in the printing industry, aiming for a substantial increase in turnover to 50 Gross within the next two years, doubling by 2024. My primary motivation lies in establishing our presence as one of the premier printers in our city, known for unparalleled quality and service. The allure of public festivals serves as a significant driving force, providing unique opportunities to showcase our capabilities. Ultimately, the overarching goal is to ascend to the ranks of the top five printers in India, solidifying our position as an industry leader on a national scale.

Provide insights into your academic journey at Amity University. How has the campus environment enriched your learning experience beyond formal academics?
Amity University has been a
transformative chapter in my life, offering not just academic knowledge but a wealth of practical insights. The exposure provided, particularly through insightful case studies, has been instrumental in shaping my understanding of various industries. Beyond textbooks, the campus environment facilitated meaningful interactions with diverse individuals, contributing to my personal and professional growth. Engaging with people from different backgrounds during presentations and discussions not only broadened my perspective but also enhanced my communication skills. Amity's commitment to creating an interactive learning space equipped me to confidently navigate the complexities of the professional world. The valuable experiences at Amity continue to resonate in my career, providing a robust foundation for success in the dynamic landscape of diverse industries.

Understanding customer needs is crucial; our approach involves providing tailored solutions within their budget

Since its establishment in 1975, how has the journey of SK Offset unfolded in delivering straightforward solutions to intricate printing and packaging requirements?
Within the printing industry, we operate in three distinct segments: bulk printing, packaging, and label printing. Unlike many printers who specialize in just one area, we stand out as one of the few that comprehensively covers all three segments. With inhouse printing, packaging, and label solutions, we offer a complete suite of services under one roof. This unique capability enables us to cater to the diverse needs of various industries, providing tailored solutions for boxes, labels, commercials, brochures, and more. Our strength lies in consolidating all three aspects, making us a one-stop destination for comprehensive printing solutions. Notable collaborations include partnerships with NV Distillery, Radico Khaitan, Fastag, Luxor, and Franteli Wines.

In the capacity of the Managing Director, what considerations do you factor in when formulating corporate growth strategies?
My business heavily relies on technology, particularly the ID system, which is a primary driver of our growth. A significant portion of
our operations operates on autopilot, thanks to a proprietary PRP developed by our IT team over five to six years. This technological strength has not only ensured the smooth and seamless functioning of our processes but has also played a crucial role in establishing our expertise in packaging and label services.

How do you train your team to address client needs and pain points in digital, commercial, and book printing, along with packaging and labeling, leveraging your expertise?
Offering all three services under one roof is our unique proposition. Our key focus lies in handling the introduction of new products to the market, requiring us to develop both the packaging and label for these items. Navigating the challenges of patenting in today's dynamic landscape is a demanding task. We leverage our extensive experience, combining my expertise with that of my father, to provide effective solutions. Staying at the forefront of technology, we continually upgrade our machines, ensuring that we deliver optimal solutions aligned with our customers' evolving needs.

What is the ultimate trajectory toward which you are steering your future endeavors?
Our primary objective is to foster growth within the label industry, a sector we recently ventured into approximately nine to ten months ago. The label market in India holds significant potential, especially considering the widespread prevalence of offset printing in the country. While numerous printing facilities are easily found, the label industry is relatively nascent in India, making it a focal point for our expansion efforts. Unlike our well-established presence in packaging and printing labels, which thrives without extensive marketing efforts, the label industry is a new terrain for us. In line with this strategic direction, my family and I are in the process of acquiring an additional plant from Germany to fortify our position in this evolving sector.

Priyanshu Agarwal, MD, SK Offset
Over the course of Priyanshu Agarwal's decadelong tenure in the printing industry, he has emerged as a prominent figure in the market. Prioritizing innovation and utilizing cutting-edge manufacturing facilities, he consistently achieves outstanding outcomes for clients spanning various sectors. Possessing seasoned expertise, Priyanshu demonstrates a comprehensive understanding of digital printing, commercial printing, book printing, as well as the packaging and label industry.

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