Sundeep Ahluwalia
CEO
In an insightful dialogue with CEO Insights magazine, Sundeep unfolds the compelling nuances of his entrepreneurial journey, marked as influential in France. Here's an excerpt from an intriguing conversation.
How would you define Ghaum Joaillerie as an organization and its current position in the market?
Ghaum Joaillerie, a 100 percent family-owned business, is a distinguished French brand that harmoniously blends the essence of old and new traditions with innovation and sustainability, embodying the spirit of modern luxury. The name "Ghaum" holds profound significance, representing Ganesh, Hari for Shiva, and OM, drawing from its Indian heritage. Fascinatingly, the name also has historical ties, as one of the prominent suppliers to Napoleon 1er.
Today, Ghaum Joaillerie stands as a high-end French jewelry brand based in Paris, renowned for its original timepieces and exquisite craftsmanship. Ghaum Joaillerie offers a unique platform where customers can transform their dream jewelry into reality. Positioned as a luxury brand catering to the high-end segment in the French jewelry industry, customers can personalize their creations using various materials, gemstones, and design elements.
How do you keep yourself up to date withongoing industry trends? Additionally, how does Ghaum Joaillerie communicate and promote transparency about sustainability initiatives?
To stay current with ongoing industry trends, I have pursued continuous education and learning. I earned a master's degree from a prestigious French business school during my youth, and later undertook executive masters with HEC and training with INSEAD to update my skills and knowledge, particularly in modern luxury and ecommerce trends. Engaging with peers, communicating with people, and learning from the younger generation's tech-savviness have been valuable sources of insight. At Ghaum Joaillerie, we embrace technology, including IoT, Augmented Reality (AR), and Artificial Intelligence (AI), to cater to diverse client segments.
Our approach towards sustainability is rooted in responsible sourcing and ethical practices. We strictly avoid purchasing "blood diamonds" from prohibited countries and only procure diamonds from reputable sources, widely recognized in the market and catering to renowned brands across the US and Europe. We are proud to use recycled gold, allowing clients to bring their own gold for jewelry crafting and promoting material recycling. Furthermore, we are aligning with the industry's movement towards lab-grown diamonds, particularly appealing to the younger generation. We prioritize transparency, providing clients with full information about our sustainable practices and certification to ensure traceability from production to delivery.
Tell us about your leadership approach. What are the methodologies that you follow as a leader?
As the CEO of Ghaum Joaillerie, my over arching goals center around the Triple C principle: Commitment to a Customer-first approach, ensuring Customer satisfaction, and Cultivating excellence within our teams. Our strategy emphasizes understanding customer needs and surpassing their expectations with innovative products and services, all while nurturing our team's growth.
Leading by example, I treat every customer equally, regardless of purchase value, emphasizing personalized interactions and service across the organization. Adapt ability is a core strength, vital in navigating dynamic markets and ever-changing customer demands. Embracing new ideas and continuous improvement, I readily take responsibility for any mistakes,
Ghaum Joaillerie weaves together the essence of French craftsmanship & Indian heritage, crafting a distinctive tapestry of luxury jewelry that embraces sustainability & customer-centricity
Our approach towards sustainability is rooted in responsible sourcing and ethical practices. We strictly avoid purchasing "blood diamonds" from prohibited countries and only procure diamonds from reputable sources, widely recognized in the market and catering to renowned brands across the US and Europe. We are proud to use recycled gold, allowing clients to bring their own gold for jewelry crafting and promoting material recycling. Furthermore, we are aligning with the industry's movement towards lab-grown diamonds, particularly appealing to the younger generation. We prioritize transparency, providing clients with full information about our sustainable practices and certification to ensure traceability from production to delivery.
Tell us about your leadership approach. What are the methodologies that you follow as a leader?
As the CEO of Ghaum Joaillerie, my over arching goals center around the Triple C principle: Commitment to a Customer-first approach, ensuring Customer satisfaction, and Cultivating excellence within our teams. Our strategy emphasizes understanding customer needs and surpassing their expectations with innovative products and services, all while nurturing our team's growth.
Leading by example, I treat every customer equally, regardless of purchase value, emphasizing personalized interactions and service across the organization. Adapt ability is a core strength, vital in navigating dynamic markets and ever-changing customer demands. Embracing new ideas and continuous improvement, I readily take responsibility for any mistakes,
transforming them into learning opportunities to enhance customer service.
What is the future destination you are heading towards?
My vision extends beyond personal aspirations. I envision our company becoming a distinguished global luxury jewelry brand, celebrated for its exquisite fusion of French craftsmanship and Indian heritage an extraordinary combination that sets us apart. Our ambitions transcend the jewelry market; they align with the broader trend of India's cultural influence gaining international recognition. By harnessing the collective efforts of our teams, embracing cutting-edge technology, and delivering unparalleled originality and customer-centricity, we aim to materialize this vision and make a mark in the world of luxury jewelry.
In the light of your strong experience within the industry, what advice would you give to the budding industry leaders?
First and foremost, comprehending our customers' needs and desires stands as an imperative endeavor. Utilizing contemporary tools, such as data analytics, enables us to gain valuable insights into consumer behavior and preferences, a pivotal element of our success.
Secondly, embracing ethical sourcing, such as using recycled materials like gold and diamonds, Show cases our commitment to eco-responsibility, a cause that resonates positively with our clientele.
Lastly, the cornerstone of our achievements lies in delivering top notch customer service. We pride ourselves on maintaining a remarkable 100% customer satisfaction rate, promptly resolving issues and queries.
Sundeep Ahluwalia, CEO, Ghaum
With an illustrious educational background, including an Executive Master's Degree from HEC Paris, Sundeep Ahluwalia embarked on a trailblazing career. His early years in the FMCG sector with esteemed brands like Pillsbury and Danone forged a foundation of sales and marketing expertise. Sundeep’s journey exemplifies exceptional contributions, seamlessly blending cultural heritage with modern business prowess, and underscored by an unwavering focus on innovation, and strategic thinking.
Favorite Hobbies- Swimming, Taking a walk, Spending time with the family
Favorite Cuisine- Indian especially Chicken Shashlik, Korean
Favorite Books- Les Misérables by Victor Marie Hugo, The Art of Possibility by Rosamund Stone Zander and Benjamin Zander
Favorite Travel Destination- Florence in Italy, Lisse in Holland, Paris and Bordeaux in France
What is the future destination you are heading towards?
My vision extends beyond personal aspirations. I envision our company becoming a distinguished global luxury jewelry brand, celebrated for its exquisite fusion of French craftsmanship and Indian heritage an extraordinary combination that sets us apart. Our ambitions transcend the jewelry market; they align with the broader trend of India's cultural influence gaining international recognition. By harnessing the collective efforts of our teams, embracing cutting-edge technology, and delivering unparalleled originality and customer-centricity, we aim to materialize this vision and make a mark in the world of luxury jewelry.
In the light of your strong experience within the industry, what advice would you give to the budding industry leaders?
First and foremost, comprehending our customers' needs and desires stands as an imperative endeavor. Utilizing contemporary tools, such as data analytics, enables us to gain valuable insights into consumer behavior and preferences, a pivotal element of our success.
Secondly, embracing ethical sourcing, such as using recycled materials like gold and diamonds, Show cases our commitment to eco-responsibility, a cause that resonates positively with our clientele.
Lastly, the cornerstone of our achievements lies in delivering top notch customer service. We pride ourselves on maintaining a remarkable 100% customer satisfaction rate, promptly resolving issues and queries.
Sundeep Ahluwalia, CEO, Ghaum
With an illustrious educational background, including an Executive Master's Degree from HEC Paris, Sundeep Ahluwalia embarked on a trailblazing career. His early years in the FMCG sector with esteemed brands like Pillsbury and Danone forged a foundation of sales and marketing expertise. Sundeep’s journey exemplifies exceptional contributions, seamlessly blending cultural heritage with modern business prowess, and underscored by an unwavering focus on innovation, and strategic thinking.
Favorite Hobbies- Swimming, Taking a walk, Spending time with the family
Favorite Cuisine- Indian especially Chicken Shashlik, Korean
Favorite Books- Les Misérables by Victor Marie Hugo, The Art of Possibility by Rosamund Stone Zander and Benjamin Zander
Favorite Travel Destination- Florence in Italy, Lisse in Holland, Paris and Bordeaux in France