Tushita Roy: Leveraging Marketing Expertise To Craft Purpose-Driven Brands
Tushita Roy
Head of Marketing
In the Indian context, global marketing heads have emerged as influential leaders bridging local insights with international ambitions. Indian marketers today are defining strategies that cater to diverse markets while staying rooted in cultural authenticity. These professionals bring agility, innovation, and a nuanced understanding of global consumer behavior, helping Indian brands make a mark on the world stage and aiding global firms in tailoring their messaging to diverse markets.
One such dynamic professional is Tushita Roy, Head of Marketing at Leafcloud, a pioneering European cloud provider that combines data sovereignty, sustainability, and high performance hosting into one ethical and innovative platform. Built and based entirely in the European Union, Leafcloud offers cloud infrastructure services designed for a future that is digital, responsible, and climate conscious.
Tushita’s journey is anything but conventional, marked by an impressive trajectory across varied sectors. She began her career with Faber Castell, the iconic German stationery brand, and later transitioned into hotel sales in Chennai. Her path evolved through a series of B2B sales leadership roles, each step sharpening her strategic acumen and deepening her understanding of business ecosystems. Tushita eventually found her true passion in strategic marketing, driven by the aspiration to blend craftsmanship with global scalability. CEO Insights engaged in a one-on-one interaction with Tushita Roy. Let’s hear from her.
As the Head of Marketing, what strategies have you implemented to connect with new audiences in the market?
At Yamato MFG, we served as a diverse and specialized global audience, ranging from artisanal noodle makers to large hospitality chains. My approach was rooted in a strong content-driven strategy. We prioritized
educationled marketing, which includes hands-on workshops, engaging video tutorials, collaborations with chefs, and storytelling that high lights regional flavor profiles and culinary traditions.
Beyond content, we focused on building strategic local partnerships, particularly across Europe and Southeast Asia. These collaborations helped us integrate into communities rather than simply act as a distributor. By embedding ourselves in local cultures and culinary ecosystems, we were able to create deeper, more authentic connections with our audiences. The overarching goal was to position Yamato MFG not just as a supplier, but as a trusted thought leader in the realm of noodle-making and traditional food crafts-manship.
How do you ensure that a sustainable marketing str- ategy aligns with broader business goals?
For me, sustainability in marketing is about creating long-term impact rather than chasing short-term gains. I ensure alignment with broader business objectives by grounding our strategies in shared performance metrics, such as customer lifetime value, brand recall, and traction in key markets.
Whether it’s the launch of a new machine or expansion into a new region, our marketing roadmap is developed in close coordination with R&D and sales timelines. This integrated approach ensures that marketing is not a standalone function, but a strategic partner in growth.
Moreover, we define sustainability beyond the environmental lens, it also includes cultural and economic sustainability. By weaving these dimensions into our brand storytelling, we build campaigns that are more enduring, scalable, and adaptive, minimizing the need for constant realignment. This not only strengthens our brand over time but also supports the company’s broader mission of meaningful, lasting impact.
Tell us about your leadership approach. What are the guidelines or methodologies you follow as a leader?
My leadership style is collaborative and grounded in clear principles. I strongly believe in empowering teams by giving them ownership and autonomy, rather than resorting to micromanagement. One of the core principles I follow is 'clarity before creativity', setting clear, measurable goals upfront so that the team has a focused direction, while still having the freedom to innovate within that framework.
Beyond content, we focused on building strategic local partnerships, particularly across Europe and Southeast Asia. These collaborations helped us integrate into communities rather than simply act as a distributor. By embedding ourselves in local cultures and culinary ecosystems, we were able to create deeper, more authentic connections with our audiences. The overarching goal was to position Yamato MFG not just as a supplier, but as a trusted thought leader in the realm of noodle-making and traditional food crafts-manship.
For me, sustainability in marketing is about creating long-term impact rather than chasing short-term gains
How do you ensure that a sustainable marketing str- ategy aligns with broader business goals?
For me, sustainability in marketing is about creating long-term impact rather than chasing short-term gains. I ensure alignment with broader business objectives by grounding our strategies in shared performance metrics, such as customer lifetime value, brand recall, and traction in key markets.
Whether it’s the launch of a new machine or expansion into a new region, our marketing roadmap is developed in close coordination with R&D and sales timelines. This integrated approach ensures that marketing is not a standalone function, but a strategic partner in growth.
Moreover, we define sustainability beyond the environmental lens, it also includes cultural and economic sustainability. By weaving these dimensions into our brand storytelling, we build campaigns that are more enduring, scalable, and adaptive, minimizing the need for constant realignment. This not only strengthens our brand over time but also supports the company’s broader mission of meaningful, lasting impact.
Tell us about your leadership approach. What are the guidelines or methodologies you follow as a leader?
My leadership style is collaborative and grounded in clear principles. I strongly believe in empowering teams by giving them ownership and autonomy, rather than resorting to micromanagement. One of the core principles I follow is 'clarity before creativity', setting clear, measurable goals upfront so that the team has a focused direction, while still having the freedom to innovate within that framework.
I’m also a firm believer in reverse mentoring, remaining open to insights from younger team members, particularly in areas like digital trends and emerging platforms where their perspectives are often ahead of the curve.
For me, effective leadership means building an environment where both ambition and empathy thrive, where teams feel challenged to grow, but also supported in the process.
How do you keep yourself up-to-date with ongoing industry trends?
I stay updated by engaging with a mix of industry reports, webinars, trend forecasts, and meaningful peer conversations. However, the most valuable insights often come directly from our clients, whose real-world feedback offers a depth that data alone can’t provide. I also draw inspiration from cross-industry innovation. For me, marketing is a constantly evolving discipline, and staying relevant means being both curious and adaptable. It’s about listening actively, learning continuously, and never becoming too comfortable with the status quo.
What is the future destination you are heading towards?
The future I’m working toward is both strategic and purpose-driven. Professionally, my goal is to evolve brands from being purely product-centric to becoming community-driven platforms, spaces where innovation, education, culture, and real-world solutions converge. I believe the most lasting brands are those that build ecosystems, not just transactions. They engage audiences, solve problems, and foster loyalty through meaningful connections.
On a personal level, I’m deeply focused on elevating storytelling within marketing. I want to empower sales teams to go beyond selling products, to instead offer experiences, solutions, and a clear sense of purpose. For me, the future lies in transforming the way we communicate value, by moving from product features to emotional resonance and cultural relevance. That’s the kind of impact I aim to create, a blend of strategic growth and human connection that reshapes how brands engage with the world.
Tushita Roy, Head of Marketing, Leaf Cloud
Tushita Roy is an accomplished marketing strategist with two decades of experience spanning sales, marketing, and brand transformation. She currently leads marketing at Leafcloud, a tech company, aligned with the values of a changing world. Whether you're a developer, policymaker, or startup founder, Leafcloud offers a hosting platform you can believe in, and build on.
For me, effective leadership means building an environment where both ambition and empathy thrive, where teams feel challenged to grow, but also supported in the process.
How do you keep yourself up-to-date with ongoing industry trends?
I stay updated by engaging with a mix of industry reports, webinars, trend forecasts, and meaningful peer conversations. However, the most valuable insights often come directly from our clients, whose real-world feedback offers a depth that data alone can’t provide. I also draw inspiration from cross-industry innovation. For me, marketing is a constantly evolving discipline, and staying relevant means being both curious and adaptable. It’s about listening actively, learning continuously, and never becoming too comfortable with the status quo.
What is the future destination you are heading towards?
The future I’m working toward is both strategic and purpose-driven. Professionally, my goal is to evolve brands from being purely product-centric to becoming community-driven platforms, spaces where innovation, education, culture, and real-world solutions converge. I believe the most lasting brands are those that build ecosystems, not just transactions. They engage audiences, solve problems, and foster loyalty through meaningful connections.
On a personal level, I’m deeply focused on elevating storytelling within marketing. I want to empower sales teams to go beyond selling products, to instead offer experiences, solutions, and a clear sense of purpose. For me, the future lies in transforming the way we communicate value, by moving from product features to emotional resonance and cultural relevance. That’s the kind of impact I aim to create, a blend of strategic growth and human connection that reshapes how brands engage with the world.
Tushita Roy, Head of Marketing, Leaf Cloud
Tushita Roy is an accomplished marketing strategist with two decades of experience spanning sales, marketing, and brand transformation. She currently leads marketing at Leafcloud, a tech company, aligned with the values of a changing world. Whether you're a developer, policymaker, or startup founder, Leafcloud offers a hosting platform you can believe in, and build on.