There might be multiple reasons you might need email marketing tools. It does not only match you if you want to speak with clients directly. Far from that, you may pitch contacts for future colla- borations, draw attention to your pro- ducts, work on external SEO, etc. Thus, instead of crafting every email from scratch and sending it separately, pick a good service with templates, a list of contacts, and automation. It is a good point to think about.

 

Why would you need an email marketing tool?

Another use of EMS is to send CVs to potential employers or clients. You may track every letter, person, and purpose. Also, a mailing list service helps share updates, company news, or even stories about accomplishments. To start with you might need an affordable and functional service to increase the effectiveness of your communication.

What should EMS contain?

When you are an email bunch beginner, you may face a lot of ads devoted to the topic. They provide little information (how much can you say in 30 sec?) or may seem unexpectedly easy to follow. Thus you might think that it is easy: write a message, add a recipient's email, and send. Basically, that is true. Still, when choosing a service, consider that the real work is much more complicated.

So, what features should a good service offer:

1. Easy drag-and-drop email editor

It is the field you will use the most. What it means is that the recipient will get the email in the way you wrote it. Meaning, without line shifts, broken design, and unknown symbols. Generally, EMS suggests drag-and-drop editors, as nowadays simplicity is in demand. If there is a need, one can use HTML operators too.

2. Contact segmentation

There must be a function for you to run through the list of contacts and divide the audiences. You may base it on their behavior, campaign, goal, etc. Thus, you will be on the same page and simplify your procedures by finding the necessary contacts in a few clicks.

3. Email personalization

There you must know placeholders. It is about adding a relevant name, date, time, and links to individual offers or recommendations. It is better if an EMS provides you with the list along with the option for numerous templates.

4. Marketing automation

Marketing automation allows us to send emails automatically. You preset the time or action needed to activate the process. This saves time and helps to avoid awkward situations related to time zones. Also, good tools suggest options make an email and send them by hand.

5. A/B testing

Testing allows you to see what your clients will see and improve it. Compare different options for the subject, design, or content of the email.

6. Signup forms

Subscription forms are an easy way to attract new users to your contact database. They integrate with your website or social networks to collect email addresses.

7. GDPR compliance

GDPR compliance is important for protecting user data and the legitimacy of your activities. This builds trust and minimizes legal risks.

8. Detailed analytics

Analytics allows you to see the result of your hard work. You may check how many emails were opened and read and what went to SPAM. This helps improve strategies based on the data received.

9. Integration with CRM

Integration with CRM allows you to synchronize contacts and better manage customer relationships. This is especially useful for B2B businesses.

10. Responsive design templates

Responsive design templates ensure that emails are displayed correctly on any device. This is important for maintaining a professional look and reader convenience.

11. Spam score checker

This feature analyzes your emails for elements that may end up in spam. It helps improve the deliverability of your emails.

12. Transactional emails

Transactional emails are automatically sent after certain actions, such as a purchase or password change. This improves the quality of service and simplifies communication.

13. Multilingual support

Multilingual support allows you to work with an international audience. It makes it easier to personalize for different markets. Along with fast-paced AI development, you may use them to simplify the job.

14. Drip campaigns

These are sequences of emails that are sent at a specific time or after certain events. They maintain constant communication and stimulate conversion.

15. Customizable call-to-action buttons

Customizable call-to-action buttons help increase clicks. They easily attract attention and direct users to the desired action.

EMS List

Let's move from theory to practice. You may have funds, clients, and a team, but how do we get started? The last thing you might want is to spend resources. Still, you may intuitively choose, read reviews, and test any service. Check out the list of EMS we suggest below.

1.Constant Contact

It is another well-known EMS. It attracts users with its affordable prices and versatility. It includes all the features we mentioned and also suggests learning tutorials and case stadies for users. Besides, it suggests many integrations with other tools for your convenience. Ease of use and scalability make Constant Contact one of the leaders in its category.

Not sure? You may find more constant contact alternatives.

2.Moosend

It is a perfect, convenient, and affordable email marketing service. If you run a small or medium-sized business, you may pick it. The platform offers everything: automation features, a drag-and-drop editor, analytics, and audience segmentation options. It is simple to use. Moosend has gained popularity among companies looking for a cost-effective and functional solution.

3.Mailchimp

It is one of the most popular email marketing services. Also, it can work with enterprises, but it is still suitable for beginners. With a rich set of features, you will get the desirable result from your campaigns. Besides, Mailchimp has become the choice of millions of businesses around the world.

4.ConvertKit

It is an email marketing platform designed with content creators like bloggers, writers, and online entrepreneurs. It offers intuitive tools to automate and build strong relationships with the audience. ConvertKit is known for its focus on simplicity and efficiency, making it a great choice for users looking to grow their projects.

5.Omnisend

It is a budget email marketing service. It offers all the convenient tools for automation and campaign creation. It is suitable for small and medium-sized businesses looking for an effective and affordable solution for communicating with customers. With competitive pricing and ease of use, Omnisend is a good choice for those who want to optimize marketing without spending a lot.

Conclusion

Email marketing is an important tool for business, and choosing the right service significantly affects the effectiveness of campaigns. Good luck in finding your email service!