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Globallogic Acquires Assign Group

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Globallogic Acquires Assign Group

CEO Insights team


October 25, 2019 : GlobalLogic Inc., a leader in digital product engineering, announces the acquisition of Assign Group – a software design and engineering firm headquartered in Gothenburg, Sweden. The company is reputed to provide digitally-driven user experiences for industries including the Automotive, Aerospace, Defense and IT sectors. With this tie, GlobalLogic’s software engineering and design capabilities are strengthened.

This targeted acquisition is a move towards the strategic expansion of the company. It will help GlobalLogic to cater to the Nordic clients with more efficiency. Both the companies have similar mission and vision. Also, the domains that they serve are also similar.

Rolf Werner, Senior Vice President & Head of Europe, GlobalLogic, states, “We have been growing steadily around the world, with a keen focus on European markets.” He adds, “The Nordic region is home to major manufacturers in several industries, notably automotive. Assign Group has a strong track record as a trusted design and engineering partner to marquee brands in this region. Being able to fold Assign Group’s skills into GlobalLogic’s broader suite of services allows both companies to elevate their brands while delivering more comprehensive solutions to our customers.”

As a combined company, our customers in this region will benefit from the local presence and relationships offered by Assign Group, as well as the global scale, skill-sets, and innovative Silicon Valley mindset offered by GlobalLogic


The Assign Group came into existence in the year 2005 and had an initial focus on Automotive Sector. In a short span of time, the company has expanded the market coverage by stepping into IT and aerospace domains. Assign has successfully designed and built innovative in-vehicle electronics, human machine interfaces, infotainment systems, active safety systems, and much more for customers operating around the world.

The delegates from Assign group are confident that the merger will help them to serve their clients even better. Stefan Svensson, CEO, Assign Group, says, “Joining forces with GlobalLogic is the ideal next phase in our evolution.” He adjoins, “The market opportunity for digital product engineering is increasing in all geographies, and the Nordics are no exception. As a combined company, our customers in this region will benefit from the local presence and relationships offered by Assign Group, as well as the global scale, skill-sets, and innovative Silicon Valley mindset offered by GlobalLogic. This powerful combination will open opportunities to provide greater value to our customers while deepening our relationships with them.”

The terms and conditions of the agreement remain undisclosed. No changes in the leadership of Assign or its’ staffs has been made. It will continue to function as a fully owned subsidiary of GlobalLogic.

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