Avon Products (NYSE:AVP) has appointed Nick Burton as its new VP Digital Development (effective from 28th Jan’19) who will be directly reporting to Chief Digital & Information Technology Officer Benedetto Conversano and working from Chiswick office. Nick will play a major role in Avon's transformation, driving its digital sales model, e-enabling its Representatives and opening up access to more consumers around the world. On selection of Nick, Benedetto says, “I'm delighted that Nick is joining the team. He's a strong strategic leader and will support Avon's growth by building on our existing talent and infrastructure and taking our digital sales proposition into the future. This is a tremendous opportunity as we revolutionize Avon's service model and unleash the power of our representatives through digital”.

Nick brings-in 20 years of experience in furnishing IT strategy and driving change initiatives for multinational consumer-focused businesses. In his long span of work life, he has worked for brands like Belron - where he not only led the IT & digital function and served

on the group's commercial executive team but held responsible for the leading IT strategy and transformation of the business to a digital customer service delivery model. Before joining Belron, Nick has worked in IT (Procter & Gamble) & IT consultancy.

“It's terrific to be joining such an iconic brand at such an exciting moment in the company's transformation. The power of the Avon model is tremendous- six million Avon representatives and their customers i.e six million micro-influencers and online beauty entrepreneurs. Our role is to deliver the tools and service they need to build and grow their businesses online”.

Avon proudly stands for beauty, innovation, optimism and, above all, for women from last 130 years. Its wide range of products include reckoned and beloved brands like ANEW, Avon Color, Avon Care, Skin-So-Soft, and Advance Techniques sold through nearly six million active independent Avon sales representatives.
On joining Avon Nick asserted, “It's terrific to be joining such an iconic brand at such an exciting moment in the company's transformation. The power of the Avon model is tremendous- six million Avon representatives and their customers i.e six million micro-influencers and online beauty entrepreneurs. Our role is to deliver the tools and service they need to build and grow their businesses online”.