Ryan Fernandes: Changing The Way Of Advertising With His Creativity | CEOInsights Vendor
Ryan Fernandes: Changing The Way Of Advertising With His Creativity

Ryan Fernandes: Changing The Way Of Advertising With His Creativity

Ryan Fernandes,   CEO

Ryan Fernandes


Advertising has become an essential strategic tool for enterprises wanting to stand out or position themselves in the marketplace. Businesses hire advertising agencies to cultivate brand identities, persuade consumers to switch brands, launch new products, and lobby for political issues. Advertising can stimulate buying, increase sales, and help to jumpstart the economy. The advertising industry is going through significant changes as technology changes upend consumer habits and where and how marketers reach people. One needs to be careful while crafting strategies and communication material to make it catchy and generate curiosity in the consumer's mind. Think Big Advertising is a group of advertising and graphic design professionals with a solid commitment to collaboration. As the CEO of Think Big Advertising, Ryan Fernandes, is delivering a healthy dose of humor and dedication to change the way of advertising with their creativity.

Ryan is a well known, experienced marketing and sales professional having 10 years of experience working in the out-of-home advertising solution media as an advertising executive. Through his effective strategies and creative advertising skills he knows how to give an identity to a brand.

Ryan Fernandes engages in a one-on-one interaction with the CEOInsights magazine.

Tell us about your professional background and experiences. What inspired you to take up the role of CEO at Think Big Advertising?
I have worked for Madison Media as a business executive for the state of Goa on brands such as Airtel, Tata Docomo, Panasonic, United Beverages, Kotak Mahindra Bank, IDFC, Bajaj Allianz, Muthoot Finance Corporation Limited, and more. I had the opportunity to see Ad Gurus which made me want to stay and
learn and understand the business better. This maturity and excellent supplementary vision advanced with a desire to be fearless has inspired me for a new life experience and supported me to start to Think Big Advertising.

Our clients come to us because we're experts at transforming complex issues into simple, powerful messages

What is the impact you have been making in your current role? What would you say is the uniqueness in your style of leadership?
With ample marketing and sales experience, I support the sales process by searching out potential business opportunities and staying updated on relevant industry information. I research product, contact, and general information on advertisers and serve as primary contact for advertising agencies and clients. I also successfully monitor competitors' brands and try to keep a positive presence at work by involving every employee in the company's culture. It helps build a happier working environment, makes others feel supported and valued, and improves their morale. I try to get to know my team members better by reaching out to them, learning about their lives, and showing them they have a friend at work, not a Boss. Effective listening and noble problem solving skills have been the uniqueness of my leadership style.

Define Think Big Advertising as an organization and its products and services portfolio that keeps it afloat in the industry.
Think Big Advertising helps and supports our customers by providing differentiated advertising products and services to help them achieve their goals and give them a Think Big experience. We provide creative design and outdoor and mass media advertising services. We allow you to set achievable marketing goals, motivate your target audience, and distinguish your brand identity. Our clients come to us because we're experts at transforming complex issues into simple, powerful messages. We enjoy working with clarity and a purpose for action this has helped inspire the team members and has set values that have translated into the Think Big organizational culture. Being mindful of what we prepare to
invest our money in has been an expression of our organization that has kept us afloat in the industry. Our decision making is not based on emotions because emotion is not usually an asset when investing as "We want them to Dream big and Believe big".

What success mantra constantly helped you arrive at positive outcomes?
When things are not happening according to my plan, when times are complex, and challenges and problems are overwhelming, I tell myself that it will hurt take time, and require dedication, willpower, and sacrifice. I will need to push myself to my max, it will be challenging, but it will all be worth it.

As the breeding ground of your company, how has Goa been favoring you so far in your operations?
Goa is where my heart belongs as it's a modern and forward looking state where warmth and kindness lie in our tradition. It ranks at the top regarding the quality of life and is the best placed state in the country regarding infrastructure facilities. Though one of the smallest states in the area, it has the highest per capita income in India. All this has undoubtedly helped operations with business connectivity through the road.

Ryan Fernandes, CEO, Think Big Advertising
Experienced Marketing and Sales professional driven by a passion for changing the way of advertising, Ryan provides support to the sales process by searching out potential business opportunities. With his strong mindset and an aware soul, he knows how to drive the business on the path to success.

.Favorite book: How to Win Friends and Influence People by Dale Carnegie
.Hobbies: Travelling, listening to music, reading, and Adventure Seeker

.Awards & Recognition:
Recognition from the St. Britto High School and the Parent Teacher Association for the generous contributions to helping the students.

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