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Easy Secure India: Ushering India Towards A Brighter Future

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Easy Secure India: Ushering India Towards A Brighter Future

Shree Bagwan Vasant, MD & CEO, 0

As India is witnessing a gradual decline in the daily coronavirus infections, the RBI anticipates an encouraging uptickin our economic recovery in the December quarter. Heavily hit by the pandemic-induced lockdowns, the industrial growth kept diminishing for six months till August, pushing the retail inflation to 7.61 percent in October and leaving nearly 19 million people jobless. While the country was struggling with unemployment and exorbitant prices of essential products, especially the sanitization merchandise and protective equipment we desperately needed to fight against the pandemic, Shree Bhagwan Vasant (CEO & MD, Easy Secure India) rose to the occasion and launched a range of COVID relief products at a very nominal rate.

Making his contribution towards lifting the rate of economic expansion, he further generated employment opportunities through his easy, secure and low-risk dealership model, which encourages people to commence their own business and bestows small business owners with great profit margins. “From the very beginning I have been keen on taking the dealership and distributorship route. I knew that the only way to penetrate the market and expand Easy Secure at a PAN India level is by adopting the traditional business approach. Our longterm association with our distributors has proven to be a successful and much more sustainable model for both the parties,” remarks Shree Bhagwan.

Owing to his sharp business acumen and social responsibility coupled with all the dedication and hard work he has poured in over the past five years, today Easy Secure is recognized as one of Asia’s rapidly growing companies even in the most micro markets and has been accredited with more than 27 awards from government and semi-government bodies. This ISO 9001:2005 certified company also has an upper hand when it comes to the Made in India tag, as all of its products are manufactured locally. “Our products urge consumers to use locally made products as much as possible,” adjoins Shree Bhagwan.

Simple Yet Effective Business Model
The crux of Easy Secure’s success is pinned on its unique business model which works more like a joint venture rather than a franchise model. In the franchise model, the franchisor dictates the franchisee on how to function. The brand has a specific set of SOPs and system in place, which leaves very little room for the franchisee to explore their own ideas or bring in their own creativity as they are majorly controlled by the brands.But Easy Secure gives complete freedom to all of its associates so they can practice and explore their own strategies to boost sales.

“Our business model is very simple. Anyone can start this business with a minimum of Rs. 2-3lakhs and stock up our products. Once they enter this business, we expand their business by adding more products which leads to faster sales and better growth,” explains Shree Bhagwan. Easy Secure doesn’t charge any franchise fee or royalty but works with them by giving major margins to its distributors so they can have a free hand in managing their overhead and can optimize the potential of their own returns. Whatever amount the associate starts with is used to stock the inventory.

Furthermore, the company provides a whole region to its stockists so they can operate in the way they deem fit, as Easy Secure is confident that they are the best judge of the requirements in their own area and can adeptly cater to the audience in a way suitable to them. “We cannot sit at the head office and dictate rigid rules, since it is extremely difficult to analyze the situation in a region which is not our home ground. Giving such liberty requires to put in a lot of trust in the strategies laid down by our partners, when it comes to not letting the brand name get diluted,” reveals Shree Bhagavan.

Feature-Rich High-Quality Products
Easy Secure’s portfolio mainly consists of consumer products which are essential requirements in every household. Although this ensures that the products are not in the danger of going out of trend and will always be in demand, it also means that they must stand out and attract repeated consumers in the hyper competitive
market. Despite having more than hundred products from diverse segments, Easy Secure ensures that each one of them stands out in the market with consistently maintained quality and rich set of unique features.

For instance, Easy Secure’s all-in-one hi-tech anti-theft devices for two wheelers and four wheelers help its customers to protect their vehicle by offering a wide variety of features. The device not only sends information about the vehicle to its customer’s mobile on the vehicle’s location, ignition detection, movement detection, exceeding speed limit, sudden braking and fuel theft, but also facilitates them to switch off the engine remotely via mobile phone.

Likewise, its herbal hair coloring shampoo comes with a color matte feature, which not only cleanses the hair but also adds a color of the consumer’s choice with one wash. These are 100 percent herbal colors which doesn’t harm the hair and gets washed out within a day or two. Never letting its fingers slip from customer’s pulse, Easy Secure has recently launched a range of COVID special products into sanitization and has a variety of COVID relief range including liquid hand sanitizers, nano fog spray sanitizers, sanitizer stand, face shield, ESN95+ protective mask and Personal Protective Equipment Kit to name a few.

Easy Secure’s Allinone hi-tech antitheft devices for two wheelers and four wheelers help its customers to protect their vehicle by offering a wide variety of features


Towards a Brighter Future
After acquiring his engineering degree in EEE from the Hyderabad Central University, Shree Bhagwan garnered years of experience in the distribution of electronic products in the IT segment. Having launched distribution channels for big corporates like TCS and Kotak Mahindra, he finally decided to bring alive his vision of establishing Easy Secure. Thus, the company kick started its action-packed journey by manufacturing and trading products in three segments: Automobiles, Health & hygiene and FMCG. Tremendous credit to its own manufacturing unit and a robust team dealing into trading these products, Easy Secure soon cemented its ability as a serious player with an excellent business acumen in the industry.

“We yet have a lot to achieve, but then looking at how far we have come since we started, I am very much happy to have successfully created a network of more than 10000 distributors and stockist retailers,” asserts Shree Bhagwan. The company has laid out a plan to launch an IPO in the near future, which would provide its distributors and channel partners with a sense of security and long-term association. “We have mapped out a five-year plan that would propel us into a prominent player at a national level. With God’s grace and our strong network of Associates, we are 100 percent headed in the right direction,” concludes a determined Shree.

Shree Bagwan Vasant, MD & CEO
After acquiring his engineering degree in EEE from the Hyderabad central university, Shree Bhagwan garnered years of experience in the distribution of electronic products in the it segment, where he launched distribution channels for big corporates like TCS and Kotak Mahindra. A dynamic professional, he possesses strong functional knowledge in general office management, legal and corporate compliance, sales & marketing, HR & recruitment and channel sales management among others.

Offerings: liquid hand sanitizers, Nano fog spray sanitizers, sanitizer stand, face shield, esn95+ protective mask, 3ply mask non-woven with Nosepin, personal protective equipment kit, sanitization tunnel, Irthermometre, home GPS system, heavy-wheeler advanced fuel management tracking device, school bus tracking device, two-wheeler anti-theft device, four-wheeler anti-theft device and heavy wheeler GPS tracking device to name a few.

Easy Secure India In Spotlight:
• Consistently maintained quality and rich set of unique features propels easy Secure’s products ahead of the competition
• Doesn’t charge any franchise fee but gives major margins to its distributors so they can have a free hand in managing their overhead and optimize the potential of their own returns
• All of its products are manufactured locally and come to the made in India tag
• Recognized as one of Asia’s rapidly growing companies even in the most micro markets and has been accredited with more than 27 awards from government and semi-government bodies

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