Prasad S: A Result-Driven Entrepreneur With Over 24 Years Of Experience In Product Engineering | CEOInsights Vendor
 Prasad S: A Result-Driven Entrepreneur With Over 24 Years Of Experience In Product Engineering

Prasad S: A Result-Driven Entrepreneur With Over 24 Years Of Experience In Product Engineering

Prasad S,     President & CEO

Prasad S

President & CEO

we live in an era in which technology is determining the course of the world's events. There is a wide range of technological advancements aimed to make living more efficient. There has been an increase in modern technologies since the advent of the internet age. Those who realize the potential of technology are spending their time developing innovative ideas that might change the future of our planet. Every industry from FinTech, Healthcare and Automobiles to Entertainment has embraced cutting-edge technology to expand its consumer base to overcome any obstacles that may occur. Looking at all these potential growth opportunities, Prasad S and Team established ideyaLabs, a digital technology company providing end-to-end product development services.

ideyaLabs is an ISO 9001:2015, ISO 13485:2016, ISO 20000:2011, and ISO 27001:2013 certified firm that provides consulting, product development and testing services to worldwide customers. The company offers a comprehensive range of unique value-added services that are both superior and effective, assisting clients in developing worldclass products.

Let’s dive into the excerpt of Prasad’s exclusive interaction with CEO Insights:

What inspired you to venture into the IT Service segment and what drives you today?
I always wanted to be an entrepreneur having worked with the stalwarts of the industry and their contributions to the economy had a strong impact on my entre preneurship vision.

Having seen the rapid growth of digital transformation in the information technology space over two decades of experience, one thing I was sure of wasto connect the use of technology to drive value for businesses in a way that would empower people and communities. I am a big believer in the power of one that one person, one action can have a ripple effect that can create a difference.

We decided to launch ideyaLabs, so that we could offer emerging solutions in AI, ML, Blockchain, IoT, and OTT domains to our clients across segments. Ideas, Products and

Thoughts are our USP and value differentiators. Everyday, we question our selves. Is this the best solution for our clients, what would be the long term implication, and will this be the next break through. As an organization, this helps us to stay abreast and ahead of the industry and drive innovation from the forefront.

What drives me most is our people. In my view, leadership is to nurture and empower talent. This is exactly what I communicate to my Leadership Team the success of an
organization can be measured by how happy our workforce is and how delighted our customers are. We operate in a linear structure where people can walk up to anyone at any point in time to get the work done. We are happy with the talent of our people and their commitment to work.

How would you define ideyaLabs as an organization and its position in the market? What is the unique proposition that your organization offers to its clients?
Well, we are a young organization and would not like to position against anyone, as our competence and approach to business are different. The opportunity to take our clients into the digital transformation journey is very satisfying and novel for us right now. We have our own growth path and trajectory and with mindful execution, we would carve a niche for ourselves.

I believe that AI and ML, combined with Data Science, represent the future of our Industry

In a span of three years, our team has built innovative solutions in Blockchain, OTT, and IoT areas for our clients. Which is a positive heath index for any Startup.

Our unique proposition has always been; how to apply technology to help businesses and our global clients thrive in these uncertain and constantly changing market dynamics. Today I can proudly say, we are up to date with the latest technologies and we believe in incorporating Agile methodologies in all our deliverables.

We provide a broad portfolio of business and technology solutions where our focus is to derive high-value solutions, which would help scale our client’s business keeping their vision at the forefront. Each project that ideyaLabs undertakes is built on the principle that user experience, information technology and business goals are interconnected for superior results.

Why did you choose Hyderabad to be the breeding ground for your company? How has the place favored you so far in your operations?
I operate from USA... and work with multiple stakeholders from different time zones. Geography is never a detriment. But when we decided to start our operations in India Hyderabad was the most natural and organic choice. The city being the next Silicon Valley of India and a hub for IT companies drove our decision to set up our first office here. The presence of quality IT professionals, a positive outlook by Govt. along with several other factors reinforced this. Those working in Hyderabad have built an environment that fosters creativity and innovation, resulting in a high rate of success. In addition, the fact that Hyderabad is one of India's fastest-growing cities contributed to our ability to build a topnotch team of experts.

Going forward, what are the changes in market behavior that you anticipate, and what are the
opportunities that you foresee?
IT as an industry would be ever-evolving and the pace that it has picked in the last 5 years is phenomenal. The global business drivers social, economic, political, or for that matter the lessons from the pandemic have shown organizations how important it is to be digital. Today companies are investing and committing themselves to IT and digital transformation more than ever before the resilience for change is strongly felt. I believe that Blockchain, AI, and ML, combined with Data Science, represent the future of our industry. In addition, Healthcare, Media, and Entertainment will be around for as long as we exist, which is why we decided to provide our Solutions and Services in these fields.

This industry is dynamic and can be a roller coaster at times. Blockchain as technology will completely change the present scenario in terms of security and agility. At the outsets, ideyaLabs placed its footprints in the IT sector with an agenda to launch innovative products powered by emerging technologies that would fulfill our client expectations and address global needs.

With this new energy flow for adopting these technologies for driving businesses I would advise the organizations to practice sound technology decisions and look out for companies that offer tailored solutions than lock-in models that would solve a problem for now and leave you with a new set of challenges in the coming years because businesses are more dynamic and complex than anything we have ever seen before. They require to be agile.

In the light of your strong experience in the industry, what advice would you give to the budding entrepreneurs?
Entrepreneurship is an exciting journey if you are committed to your vision and have a positive attitude. Once you start to experience the growth spurts it is bound to be remarkable, at the same time it is going to drain all your energy too. You need to be prepared to face your odds, learn decisively from your failures, believe in your instincts, and never forego good advice coming to you. Especially in the IT sector the journey is filled with highs and lows and even the world’s best entrepreneurs were put to shame if you don’t know your game well. If you think you have what it takes to be one, go with all your head and heart.

Prasad S,President & CEO,ideyaLabs
Prasad is a strategic leader with expertise in Product Engineering, Business Operations, Sales,and Marketing. He has also worked with several notable firms during his career including Siemens, Cisco, Cox Communications, AT&T, Verizon, Comcast, SeaChange, Minerva Networks, Toshiba, Netflix, Roku, Disney, Fox, DirecTV, and Verimatrix. He is a valued advisor to Fortune 500 companies on how to reinvent engineering firms and guide them on their Digital, IoT, AI, ML, OTT, and Vision transformation paths.

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