Keshav Bagaria: Architect Of Sustainable Business Growth And Innovation | CEOInsights Vendor
Keshav Bagaria: Architect Of Sustainable Business Growth And Innovation

Keshav Bagaria: Architect Of Sustainable Business Growth And Innovation

Keshav Bagaria,   Director

Keshav Bagaria


University of Illinois has been a crucible for cultivating Indian leaders, shaping visionaries who bridge academia and industry. Among them, Keshav Bagaria stands out, leveraging his metallurgical engineering education into pioneering strides. Keshav steered the family's steel wire business towards fastener manufac-turing and robust export markets, garnering national acclaim. His acumen expanded Vidushi Wires through strategic acquisitions, exemplifying the Illinois legacy of impactful alumni. Keshav epitomizes the University's ethos, trans-forming education into pragmatic industry leadership, making significant contri-butions to the business landscape in India and beyond.

Engaging in an idiosyncratic interaction with CEO Insights magazine, Keshav shares the imperious details of his journey as one of the influencing entrepreneurs in the country. Let’s hear it from him.

Tell us about your academic experience from the University of Illinois. What did you learn from the campus beyond academics?

Studying at the University of Illinois was a transformative experience, marked by the challenges of being the first in my family to pursue higher education abroad. The absence of familiar faces in the USA, compounded by the pre-WhatsApp era, meant relying on heartfelt emails to connect with loved ones. Amidst this, my Illinois journey unfolded with incredible friends who became my lifeline. We had a diverse student body which was a melting pot of 50,000 individuals from across the globe, taught me invaluable lessons in cultural under-standing.

Beyond academics, the Urbana-Champaign campus, akin to a thriving city, provided insights into organizational management. This holistic experience at University of Illinois laid the foundation for my future endeavors, especially when venturing into international markets for export marketing.

How would you define Vidushi Wires and its current position in the

Vidushi Wires embodies adaptability and forward thinking in both its product offerings and approach to change. This is highlighted by our ability to shift the entire fuel source from diesel oil to liquid natural gas in 2013, aligning with the era's focus on clean fuels. The family's integral involvement ensures swift, market-responsive decisions, safeguarding the company's reputation.

Crediting the commitment to excellence to earlier generations, I emphasize our dedication to environmental standards, being among the first to implement systems for addressing water and air pollution. Looking ahead, Vidushi Wires is poised to contribute to the vision of an Atma Nirbhar Bharat, concentrating on defense products for a sustainable India.

Sustainability is about aligning business growth with environmental responsibility, ensuring our success doesn't just benefit us financially but leaves a positive impact on the planet and future generations

Could you tell us about your leadership? What are the guidelines or methodologies you follow to lead your team?

Leadership, for me, is rooted in creating a supportive environment where motivation stems from higher management's unwavering backing. I believe that acknowledging mistakes is crucial because it helps foster decisiveness among the team. I believe in empowering my team to take risks and providing the necessary guidance through tailored training programs. Recognizing the importance of fair compensation, I ensure that as individuals progress towards higher goals, their rewards align with expectations.

In our company, promotions are merit-based, emphasizing capabilities over mere experience. Witnessing team members climb from entry-level positions to heads of departments in a span of years showcases the value we place on potential and quick learning.

What are the ways you foster a learning culture in your team and how do you encourage them to bring out their best potential?

To instill a culture of continual learning within my team, I prioritize staying abreast of industry trends through diverse channels. The
wealth of information on the internet, participation in exhibitions, and collaboration with common stake holders and consultants serve as invaluable sources. Actively engaging with the latest news ensures our company remains rejuvenated every five years.

Encouraging my team to follow suit, I emphasize the significance of staying informed. By fostering an environment where curiosity is rewarded and learning is a collective journey, we unlock each team member's best potential. It's not just about individual growth but about evolving together, embracing change, and ensuring our collective knowledge propels the company forward.

What is the future destination you are headed towards?

For our company, future growth aligns with responsible practices amidst evolving market dynamics. Focused on sustainable strategies, we're steering towards technological advancements in renewable energies, acknowledging the global shift towards eco-friendly solutions.

Personally, I embrace a day-to-day approach, reflecting on the success; to achieving an annual turnover of more than 100 crores in just 12 years. Looking ahead, my aspiration is for sustained growth, avoiding societal harm and ensuring our progress is harmonious with environmental consciousness. For me, it’s about cultivating a future where success intertwines with responsible corporate citizenship.

Keshav Bagaria, Director, Vidushi Wires

Keshav Bagaria, a Metallurgical Engineering graduate from the University of Illinois and with MBA in Global business strategy & sustainability from University in Milan, is the visionary Director of Vidushi Wires. Pioneering the forward integration of the family's steel wire business, he ventured into fastener and component manufacturing post-graduation. His strategic prowess led to the establishment of the company's export market in 2013, earning national accolades for stellar performance. In 2021, Keshav orchestrated the acquisition of assets from a company under NCLT, propelling Vidushi Wires into new dimensions.

•Favorite Hobbies: Travelling, Hiking, Playing Cricket
•Favorite Cuisine: Indian
•Favorite Book: 'Cold Steel : Lakshmi Mittal'
•Favorite Travel Destination:

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