LK Vyas
Director
Morph Design's portfolio, spanning over 50 successfully executed ventures, bears witness to Vyas's unwavering commitment to pushing the boundaries of design. From personalized residential spaces to grand clubhouses and captivating entrance lobbies, each creation embodies the fusion of innovation, functionality, and aesthetic finesse. CEO Insights magazine is excited to interview him.
What are the latest strategic plans you have adopted to expand/optimize operations and engage new audiences in the market?
I am constantly striving to enhance our operations and attract new audiences in the market. We have adopted various strategic plans to achieve these goals. One aspect is leveraging technology to optimize our internal workings. For example, we have developed a comprehensive material dock that houses over 2000 interior materials, allowing our designers to access and utilize them efficiently. Additionally, we are in the process of creating a company app that will not only serve Morph Design but
also extend its reach to clients and stakeholders.
In terms of client acquisition, we are aware of the need to expand our presence on social media platforms. We will start engaging with the audience through digital marketing to create brand awareness.
Furthermore, we are in the process of hiring professionals who specialize in these areas as we recognize the importance of expertise in driving effective client acquisition strategies. Currently, our client acquisition primarily relies on referrals, which have been fruitful thus far. However, we are eager to explore new avenues and establish a stronger online presence to attract a broader client base.
How do you work to ensure complete client satisfaction?
Firstly, we prioritize the utility aspect, ensuring that the client's requirements are not just met but exceeded. By staying updated with the latest technologies and incorporating elements that enhance usability and convenience, we strive to create spaces that surpass expectations. Secondly, it is about aesthetics that are personalized. We conduct psychoanalysis, considering their travel history, personal background, and likes/ dislikes. Third is the scientific aspect of interior design. Whether it's using non-toxic materials for children's areas or ensuring overall safety and well-being, we prioritize the health and comfort of both the occupants and those involved in the construction process. We believe that a space should have a positive impact on its users, and thus, we carefully select materials and techniques that align with this philosophy.
Tell us about your leadership approach. What are the guidelines or methodologies you follow as a
In terms of client acquisition, we are aware of the need to expand our presence on social media platforms. We will start engaging with the audience through digital marketing to create brand awareness.
Through Morph Design, Vyas's continues to shape extraordinary interiors that transcend expectations. Their expertise in design and build positions them as pioneers within the industry, setting new standards for excellence and innovation
Furthermore, we are in the process of hiring professionals who specialize in these areas as we recognize the importance of expertise in driving effective client acquisition strategies. Currently, our client acquisition primarily relies on referrals, which have been fruitful thus far. However, we are eager to explore new avenues and establish a stronger online presence to attract a broader client base.
How do you work to ensure complete client satisfaction?
Firstly, we prioritize the utility aspect, ensuring that the client's requirements are not just met but exceeded. By staying updated with the latest technologies and incorporating elements that enhance usability and convenience, we strive to create spaces that surpass expectations. Secondly, it is about aesthetics that are personalized. We conduct psychoanalysis, considering their travel history, personal background, and likes/ dislikes. Third is the scientific aspect of interior design. Whether it's using non-toxic materials for children's areas or ensuring overall safety and well-being, we prioritize the health and comfort of both the occupants and those involved in the construction process. We believe that a space should have a positive impact on its users, and thus, we carefully select materials and techniques that align with this philosophy.
Tell us about your leadership approach. What are the guidelines or methodologies you follow as a
leader?
My leadership approach revolves around providing freedom of expression to both juniors and seniors, allowing them to contribute their ideas and perspectives. I believe that design is all about expression, and by encouraging open communication and creativity among clients and colleagues, we can achieve remarkable results. Additionally, I prioritize keeping the team updated with new technologies and knowledge, recognizing that everyone works with their unique wavelength. By embracing new-age technology and sharing relevant information, we elevate our collective expertise. Ultimately, fostering a culture of expression and continuous learning is vital to my leadership style.
Where do you see yourself headed towards the upcoming years? What is your future roadmap?
Looking ahead, my focus is on developing systems and processes that allow certain aspects of interior design to run on autopilot. By streamlining tasks such as drawings and detailing, I aim to create a more efficient workflow that frees up time for leaders and principal designers to focus on other business aspects. Scaling a personalized businesslike interior design is challenging, but my goal is to prove that it's possible to run the business on auto pilot without compromising quality. In the next five years, I aspire to achieve a level of automation and scalability that showcases the potential of the interior design industry.
What’s your advice to youngsters who aspire to enter this industry?
My advice to aspiring young leaders in the interior design industry would be to focus not only on design trends but also on building a successful business. Many students entering this field aspire to be self-employed, but doesn’t realise the struggle that comes with managing revenue and finances. It's crucial to know the importance of revenue generation and establishing a strong business foundation. They should learn to seize business opportunities efficiently.
LK Vyas, Director, Morph Design
Through Morph Design, Vyas's continues to shape extraordinary interiors that transcend expectations. Their expertise in design and build positions them as pioneers within the industry, setting new standards for excellence and innovation.
My leadership approach revolves around providing freedom of expression to both juniors and seniors, allowing them to contribute their ideas and perspectives. I believe that design is all about expression, and by encouraging open communication and creativity among clients and colleagues, we can achieve remarkable results. Additionally, I prioritize keeping the team updated with new technologies and knowledge, recognizing that everyone works with their unique wavelength. By embracing new-age technology and sharing relevant information, we elevate our collective expertise. Ultimately, fostering a culture of expression and continuous learning is vital to my leadership style.
Where do you see yourself headed towards the upcoming years? What is your future roadmap?
Looking ahead, my focus is on developing systems and processes that allow certain aspects of interior design to run on autopilot. By streamlining tasks such as drawings and detailing, I aim to create a more efficient workflow that frees up time for leaders and principal designers to focus on other business aspects. Scaling a personalized businesslike interior design is challenging, but my goal is to prove that it's possible to run the business on auto pilot without compromising quality. In the next five years, I aspire to achieve a level of automation and scalability that showcases the potential of the interior design industry.
What’s your advice to youngsters who aspire to enter this industry?
My advice to aspiring young leaders in the interior design industry would be to focus not only on design trends but also on building a successful business. Many students entering this field aspire to be self-employed, but doesn’t realise the struggle that comes with managing revenue and finances. It's crucial to know the importance of revenue generation and establishing a strong business foundation. They should learn to seize business opportunities efficiently.
LK Vyas, Director, Morph Design
Through Morph Design, Vyas's continues to shape extraordinary interiors that transcend expectations. Their expertise in design and build positions them as pioneers within the industry, setting new standards for excellence and innovation.