Mansoor Ali: A Pioneer With An Impeccable Eye For Detail
Avinash Gautam
CEO
In an exclusive interview with CEO INSIGHTS, Mansoor talks more about his professional journey and what helped AMFAH India to develop into a pioneering name in the industry.
Throw some light on your professional back ground and experience. What inspired you to start this venture in this niche segment of the Smart Living, and what drives you today as an entrepreneur?
Mansoor Ali is a senior management professional and business leader with over 25 years of work experience. He is the Founder Director of AMFAH INDIA, an Indoor air quality expert and research analyst veteran in air treatment solutions. Ali began his professional journey at BPL SANYO Appliances in 1992, where he gradually rose to the position of Regional Product Manager, and in 2001he moved on to Fujitsu O General (Japan) a leading AC brand in the world, where he established the brand network in North India. This stint allowed & inspired him to know the HVAC industry and the
opportunity ahead in Air Quality Products. In 2002, he joined Fedders Corporation (USA)as a Regional Manager for India/ Middle East and was responsible for introducing a new category of air treatment products. While working for fedders USA he realized the emerging challenges globally on climate changes and global warming etc impacting the world including India. Looking at the crisis and add value to the cause, AMFAH INDIA was launched to address Indoor Air Quality Solutions.
How would you define Amfah India as an organization and its position in the market? How significantly the objectives of your company are aligned towards energy consumption?'
An Indoor Air Quality expert company & One of the 1st mover in India to identify and introduce Air Quality products such as Air purifiers, Dehumidifiers & Portable ACs. AMFAH INDIA has been featuring in many international business research reports of Air treatment as a leading emerging player in the global scenario. Recently, the company has been at the forefront in addressing COVID-19 challenges in India and there are extensive media coverage and awareness campaign regarding indoor air quality and CSR contribution. Since the COVID-19 crisis began in December 2019, AMFAH India has been campaigning about maintaining humidity control to avoid the spread of the COVID-19. All the products marketed by AMFAH including Portable AC are designed and filled with environment friendly gas like R410 etc which consumes less electricity.
How did you make it to reach this level, and what is your success mantra in business?
Indoor Air Quality is a serious business, and it requires good knowledge on all the three aspects of air (Cooling / PM2.5 / Humidity) needs to be calculated properly for providing right solutions. Consultants from various domain require expert hand ling of many sensitive sites and that is where with our vast knowledge of the subject AMFAH has been able to develop a strong credibility in the marketplace. Moreover, the products sourced from the best in the world for the right solutions have also added to its leadership in
Being a pioneer leader in this industry from years, this itself is our privilege and responsibility to keep serving people with the best
How would you define Amfah India as an organization and its position in the market? How significantly the objectives of your company are aligned towards energy consumption?'
An Indoor Air Quality expert company & One of the 1st mover in India to identify and introduce Air Quality products such as Air purifiers, Dehumidifiers & Portable ACs. AMFAH INDIA has been featuring in many international business research reports of Air treatment as a leading emerging player in the global scenario. Recently, the company has been at the forefront in addressing COVID-19 challenges in India and there are extensive media coverage and awareness campaign regarding indoor air quality and CSR contribution. Since the COVID-19 crisis began in December 2019, AMFAH India has been campaigning about maintaining humidity control to avoid the spread of the COVID-19. All the products marketed by AMFAH including Portable AC are designed and filled with environment friendly gas like R410 etc which consumes less electricity.
How did you make it to reach this level, and what is your success mantra in business?
Indoor Air Quality is a serious business, and it requires good knowledge on all the three aspects of air (Cooling / PM2.5 / Humidity) needs to be calculated properly for providing right solutions. Consultants from various domain require expert hand ling of many sensitive sites and that is where with our vast knowledge of the subject AMFAH has been able to develop a strong credibility in the marketplace. Moreover, the products sourced from the best in the world for the right solutions have also added to its leadership in
the market. Leadership is about adding value to a serious cause when it counts the most. When COVID Lockdown was Announced in March 2020, Team AMFAH who predicted everything way ahead of many and their research study report (Impact of Humidity on COVID-19)submitted to HEALTH MINISTRY Maharashtra and GOVT of INDIA.
In your professional journey so far, which are the milestones that bestowed you with utmost satisfaction both as an individual and as a Founder?
In my professional career of over 25 years, first 16 years went off working with leading MNC companies learning various core areas of business functioning to leading new product launches like microwave oven, range of kitchen appliances to bringing indoor air quality products in India market. The most satisfying areas of indoor air quality business and mainly humidity controlling is making big difference to people's heath and lives, adding value to important valuables protected. Though the task during covid times has been very trying and challenging, it has also provided an opportunity of making difference to people's lives when it matters the most.
Going forward, what are the changes in market behaviour that you anticipate, and what are the opportunities that you foresee as an entrepreneur?
The COVID-19 pandemic has changed the market demand for a variety of products. Until recently some items were n't considered important like air treatment products, Dehumidifier, Air Purifiers etc. While COVID-19 is definitely a reason for which people have realized the importance of good indoor air. According to research and consulting firm studying the Markets, the air treatment market system is projected to grow 29% in 2021, driven majorly by fears of the Delta variant of the coronavirus and an unprecedented climate change. But as the market is increasing there are other challenges i.e massive competitor those are introducing numerous air quality products to the market. Being a pioneer leader in this industry for years, this itself is our privilege and responsibility to keep serving people with the best. Acknowledge ments and brand trust encouraging us to innovate our product for the people as per the need and allowing us to stand out in our field.
Mansoor Ali, Founder, Amfah India
A pioneering business leader who aims to come up with out of the box solutions and prioritizes on constant innovation.
In your professional journey so far, which are the milestones that bestowed you with utmost satisfaction both as an individual and as a Founder?
In my professional career of over 25 years, first 16 years went off working with leading MNC companies learning various core areas of business functioning to leading new product launches like microwave oven, range of kitchen appliances to bringing indoor air quality products in India market. The most satisfying areas of indoor air quality business and mainly humidity controlling is making big difference to people's heath and lives, adding value to important valuables protected. Though the task during covid times has been very trying and challenging, it has also provided an opportunity of making difference to people's lives when it matters the most.
Going forward, what are the changes in market behaviour that you anticipate, and what are the opportunities that you foresee as an entrepreneur?
The COVID-19 pandemic has changed the market demand for a variety of products. Until recently some items were n't considered important like air treatment products, Dehumidifier, Air Purifiers etc. While COVID-19 is definitely a reason for which people have realized the importance of good indoor air. According to research and consulting firm studying the Markets, the air treatment market system is projected to grow 29% in 2021, driven majorly by fears of the Delta variant of the coronavirus and an unprecedented climate change. But as the market is increasing there are other challenges i.e massive competitor those are introducing numerous air quality products to the market. Being a pioneer leader in this industry for years, this itself is our privilege and responsibility to keep serving people with the best. Acknowledge ments and brand trust encouraging us to innovate our product for the people as per the need and allowing us to stand out in our field.
Mansoor Ali, Founder, Amfah India
A pioneering business leader who aims to come up with out of the box solutions and prioritizes on constant innovation.