CEO Insights India

A new-age entrepreneur, Prashanth Ranganath's professionalism and innovative approach towards building an apt value proposition for customers have bestowed him with the repute of a cognitive digital marketing, and branding specialist. Donning different roles starting from creative thought process and implementation of strategies to project delivery and addressing customer issue for his brainchild Tingg Creation, Prashanth Ranganath is making the most out of his role as a founder to upsurge as an industry leader. His strong academic & professional background, including his law degree and Masters in Mass Communication & Journalism, have been catalytic in him being able to streamline processes and build positive collaborations with his customers.

An excerpt of Prashanth's interview with CEO Insights has been mentioned below.

What inspired you to establish Tingg Creation? How does your vast experience help you out to chalk out business operations for the company?
The word `Tingg' colloquially refers to the sound that resonates from within when an idea strikes your mind! An idea to create responsible content is what led me to establish Tingg Creation. As a boy in his 20s, I started with a lot of energy, enthusiasm and positivity to make it big. and after 15 years in the industry gradually realizing the need for the right processes, the right people and most importantly the financial literacy to keep business on the right track even now I carry the same amount of energy and enthusiasm for my business.

Creative Kaizen! Creative ideas and strategies are built with a disciplined

approach along with an open mindset, and simultaneously by improving your thoughts and ideas. Adapted from a famous Japanese theory Kaizen (Change for better), our entire process is based on this theory. All the team members value the importance of learning, applying and unlearning to better oneself in creating various media assets.

What were the biggest challenges that you faced during the initial days of your entrepreneurial journey? How did you overcome them?
The biggest challenge for me in the initial days was to handle big projects with a relatively small team and balance the same team for smaller projects. I would use all my resources for all the projects and soon realized I was burning out everything within my ecosystem and facing bandwidth issues. As a solution to this, I started hiring more project managers to head every segment. After a round of quality checks from their end, the output would come to me for my final approval.

What are various services and solutions provided by Tingg Creation along with its flagship offerings? What was the most comprehensive marketing strategy you created and executed?
Tingg has always believed in taking an integrated(hybrid) approach, a combination of offline and online branding to be able to reach and cater to larger demography. With more than 15 years of experience in brand strategy, creating visual and digital media assets and digital marketing, we have simplified the process of content creation and distribution for our customers. Being one of the few agencies in Bangalore to successfully take a hybrid approach for achieving the highest customer visibility, we are currently focusing majorly on digital as the world has now realized the importance of digital infrastructure.

I would like to talk about the latest LinkedIn campaign we ran for one of our esteemed customers who are

into metal 3D printing. We were entrusted with the task of creating an online brand awareness campaign for their video asset. For the efforts we put in for grabbing maximum eyeballs, we see that our campaign score was exceptional and fetched us tremendous appreciation from the client!

Compared to your competitors, what unique benefits can your clients expect from you? How do you update yourself with the latest technologies and trends in the Digital Marketing industry?
We have over 3,000 RPAs (Robotic Process Automation). The reason we rely on AI and ML is to generate insights and valuable data, but the interpretation of it comes from our minds. We strategize and use the best tools, but apply our knowledge and experience to provide the best solution. Exploring and updating ourselves every single day is what we do differently to stay relevant and help customers with most innovative solutions. Along with this, Tingg is launching an R&D Centre, which is more to do with learning and collaborating with the best in the industry.

Prashanth Ranganath, Founder, Tingg Creation
Prashanth is a brand and digital marketing strategist from Bangalore. He is the founder of Tingg Creation that has been continually working with brands to increase brand recognition through strategic planning and brand equity enhancement.

Hobby:Doing Vedic math, learning to code and playing foosball with his daughter!
Favorite Cuisine:Roti and paneer butter masala
Favorite Book:The Alchemist by Paulo Coelho & 1984 by George Orwell
Favorite Travel Destination:New Zealand

Awards & Recognition:
Chief Communication Officer for Kisanmitr. gov.in (Indian Centre for Social Transformation -IndianCST)
•Was the moderator at the 10th Bangalore International Film Festival (BIFFES) for the segment "Digital Transformation in Indian Cinema".
•Was part of the launch of a films & business magazine at the `100 Years of Indian Cinema' event along with renowned South Indian actor Kamal Hassan ­ In association with CNN IBN