Saurabh Atrey: Forward-Thinking Cfo & Mentor Shaping Financial Strategies For Sustainable Growth | CEOInsights Vendor
Saurabh Atrey: Forward-Thinking Cfo & Mentor Shaping Financial Strategies For Sustainable Growth

Saurabh Atrey: Forward-Thinking Cfo & Mentor Shaping Financial Strategies For Sustainable Growth

Saurabh Atrey,   CFO

Saurabh Atrey


I n today's intricate business environment, a Chief Financial Officer (CFO) must possess a diverse skill set that enhances their effectiveness. Beyond their financial expertise, a CFO must demonstrate proficiency in partnering with the Founders & CEOs, collaborating with stakeholders, investor relations, strategic planning, leadership, influencing through a forward-looking approach, communication, and problem-solving. This multifaceted skill set empowers a CFO to adeptly navigate challenges, make well informed decisions, and foster collaboration across departments. Such versatility enables them to optimize financial performance, mitigate risks, and contribute to the overall success of the organization. The CFO of Creditas Solutions Saurabh Atrey, exemplifies the value of leveraging a varied range of skills, bringing a well rounded perspective to his role as a CFO and driving sustainable growth through effective leadership and financial management.

With his extensive experience in finance and leadership, coupled with his innate ability to guide and motivate others, Saurabh Atrey has emerged as an influential figure within the corporate landscape. As the CFO of Creditas Solutions, he brings a unique blend of expertise, vision, and a drive for continuous growth, innovation, and excellence. His journey serves as an inspiration to aspiring professionals and a testament to the transformative power of passion, education, and mentorship.

Below is an excerpt of Saurabh Atrey's exclusive interaction with CEO Insights magazine.

You possess over twenty-three years of corporate experience. How has your journey been so far and what is your success mantra?
With over twenty years of corporate experience, my journey has been filled with abundant opportunities, invigorating challenges, and a relentless pursuit of knowledge. Starting as a Management Trainee in 2000, I swiftly climbed the corporate ladder, achieving seven level elevations within a decade. In 2010, I was appointed as Vice President of Finance in a global company and a few years later recognized as a Board of Directors. I
currently hold the esteemed role of CFO for a leading Fintech enterprise in India.

Despite facing arduous trials, my dedication and tenacity have consistently propelled me to triumph. Throughout my extensive two-decade journey, I encountered crucial crossroads, navigating them with determination. Some choices led to tangible victories, while others provided invaluable growth opportunities, transforming setbacks into valuable lessons to strengthen my professional acumen.

Our organization thrives on core values of ownership, trust, transparency, & performance-based compensation, forming the bedrock of our operations

My success mantra is simple yet powerful, " Success is not just about keep climbing, but about getting up quickly, restarting with renewed vigor and determination every time I fall."

How would you define Creditas Solutions as an organization and its current position in the market?
Creditas Solutions stands as India's foremost technology solution provider, leveraging the transformative power of Machine Learning and Behavioural Economics to empower Banks and Financial Institutions in driving meaningful customer engagements, encompassing delinquency management and customer acquisition in loans, savings, and cards.

Distinguished by an employee centric ethos, Creditas fosters a culture of unparalleled agility, inventive freedom, and rapid decision-making, fostering accelerated learning and innovation. Our organization thrives on core values of ownership, trust, transparency, and performance based compensation, forming the bedrock of our operations.

As trailblazers in the digital products realm, particularly in delinquency management and customer acquisition for loans, savings, and cards, Creditas sets the benchmark for advancement and innovation. Proudly partnering with India's prominent financial institutions, we remain resolute in our commitment to unwavering growth, embarking on a purpose-driven journey toward unparalleled success and solidifying our position as industry leaders.

As the CFO, what are the factors you look at when determining the
profitability of an investment?
Determining the profitability of an investment requires careful consideration of various factors. Is it capital or operating expenditure? Will it yield short-term or long-term benefits? Does it align with the business strategy? Assessing risks and rewards is crucial. Will the investment increase revenue and profitability through expansion or capacity building? Can it enhance efficiency and productivity through automation or process improvement, reducing costs? Evaluating these elements is essential for making informed decisions. By analyzing the investment's nature, duration, alignment, risks, revenue potential, and efficiency gains, organizations can assess its profitability and make strategic choices that drive financial success.

In light of your strong experience within the industry, what advice would you give to budding industry leaders?
In this rapidly evolving business landscape, three vital attributes hold paramount importance for budding industry leaders. First and foremost is continuous innovation, which serves as the driving force behind staying ahead, ensuring relevance, and fostering adaptability. Equally critical is the focus on driving efficiency, optimizing processes and resources to achieve optimal results. Additionally, maintaining agility enables swift adaptation to changing circumstances.

To achieve these goals, leaders must prioritize the implementation of effective processes, embrace emerging technologies, and foster a healthy and competitive work culture based on trust and ownership. By doing so, organizations can not only thrive in an ever-changing environment but also seize opportunities for sustainable growth and success.

Saurabh Atrey, CFO, Creditas Solutions
Saurabh Atrey brings with him a robust and varied academic foundation including a Senior Management Program from IIM Calcutta, reflecting his commitment to continuous learning & personal development. He has contributed his expertise to esteemed companies such as Comau, Alfa Laval, VCUSTOMER, Fareportal, Gartner, and Creditas. His diverse background and vast industry knowledge have enabled him to thrive in challenging financial environments and make a significant impact on organizational success. Furthermore, Saurabh Atrey is a Certified Coach of The Success Principles. He fervently conducts engaging workshops tailored for young corporate leaders and college students, driven by his life purpose of sharing his success formula.

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