Ashtaka Sharma, Tanu Kamra, Souman Mukherjee
Enhancing Business Productivity
Since the beginning, Whyte has been constantly exploiting new ways of working and have strived to take their consulting services a notch higher every time. Examples of such strides include designing and launching a structured framework that enables transformation initiatives to be deployed remotely in any part of the world to drive cost benefits and realize operational efficiencies. This framework combines lean and six sigma principles with thought leadership and breaks it down into 6 steps to design an enterprise wide solution that increases top line, creates efficient operating procedures, and positively impacts customer experience for client organizations. Additionally, Whyte has designed practices to manage and deploy the overall lifecycle of robotics process automation remotely, thereby enabling companies to eliminate the high consulting team mobilisation costs and reduce the risk of terminating programmes during unforeseen impact such as COVID-19. This move effectively catapults the financial health of companies and consequently impacts the economy. Souman says, “We’ve always had the ability to deep dive and deploy remotely and Covid-19 has just given clients another reason embrace this new way of working”. He adds, “These service offerings have been created by melting together extensive industry experiences of our consultants and partners and through the knowledge acquired by providing these consulting services to across geographies and industry sectors, and through our practices, experience, tools, frameworks, commitment, and team spirit clients are even more appreciative of value being created, not only for them but for the community overall.
The global consulting market was valued at US$ 160 bn of which Indian consulting constituted US$ 2.88 in 2019 (Source: Size of management consulting by country 2019 by E. Mazareanu, April 2020 Publication) with a growth rate of 4-5%. Whyte offers management consulting services across the globe and has witnessed a grown of 600% in FY20 as compared to FY19. Their
Whyte’s services lend immense economic benefits to clients by eliminating non value add activities, reducing rework, streamlining business processes, automating repetitive manual transactions using RPA solutions and standardising processes and functions across the enterprise. All these result in reducing capital outlay that lowers operating costs and frees up resources for clients to expand operations, focus on growing their clientele or spending more on R&D.
The uniqueness of whyte’s solution is in the way the expert team at whyte solves problems. As a company that offers end-to-end consulting services agnostic of sectors, whyte has consciously curated the art of data led problem solving
“While the world moves towards the concept of doing more with less, companies around the world are opting for cutting edge technology platforms, robotic automations, and AI/ML based solutions. Often, these cutting edge solutions are bolted on to the existing systems or patched into the legacy architecture of the organization. This results in suboptimal returns for companies. The problem we try to address is to ensure that our client companies get their foundations in place before they start venturing into any such initiatives. We ensure that we deploy the right structures in place such as defining the parameters of success, data sources and measurement systems, associated processes, staff and skill development roadmaps before our clients consider investment in these cutting edge technologies, thereby helping them realise their full potential”, explains Souman.
He adds, “Whyte strongly believes that our firm is in the business of solving the problem of wasted effort and resources. This problem manifests itself in several ways in client organisations, a few of the most common examples are high operating costs, poor end customer experience, misaligned processes and systems, incorrectly structured products or services, inappropriately positioned marketing messages, and others.”
“Though our assignments Whyte supports its clients to tackle these strategic problems with confidence, by taking decisions that are backed by data models and frameworks that consider not only the process and organisational parameters specific to their organisation but also input from the ecosystem they operate in and interact with on a day to day basis. We solve the problem of inefficiency, slackness and wasted resources and help redirect them in creating value for our clients and for the economy at large”, adds Souman.
The Five Lens Approach
Whyte is called an end-to-end consulting services company, and they take pride in backing their recommendations by owning project execution to realise benefits for its clients. Their five lens approach is used to quantify drivers, where each lens evaluates a component that makes up the client’s organisation. The five lenses are: organisational structure, business process model, technology architecture, product and service portfolio and 360-degree end customer view. Assessing the client organisation through these lenses, their value
Whyte’s problem solving approach is essentially a blend of science and art and often involves cramming in several decades of the hard work and learning experiences their consultants have garnered across diverse industries into one data led solution that is fit for purpose, simple and scalable for the client’s problems.
“We believe in our mantra that situations can be complex, solutions need not be.” Souman states. Through its combined knowledge, experience and use of in-house tools and frameworks, Whyte works to breakdown client’s problems into simple, byte sized issues. Each issue is investigated for drivers and causes, and a range of solution options are designed to solve them. Each solution option is quantified against several parameters in the context of the client’s organization and their operating environment. Options are then scored and assembled to see reusable solution components and cross efficiencies. By following this approach, we ensure predictability of outcomes as we focus our efforts on the drivers of the underlying issues. For a consulting company, each assignment poses a new problem, and its essential for us to have a problem-solving approach that is agnostic of industries or geographies.
It is this problem solving approach has been a key factor for Whyte’s growth from 10L to 10CR+ in just 2 years. Given the expertise Whyte practices, it’s no surprise that the company, led by Souman, Tanu and Ashtaka along with a strong game-changing team is projected for a higher growth and soaring success.
Whyte’s core team comprises of Souman Mukherjee, Ashtaka Sharma and Tanu Kamra. They have worked together as a close-knit team for the past 15 years and have build the trust and comradeship like the 3 musketeers: one for all and all for one. Besides, they have been supported by Dibyendu Das and Rohit Tuli since inception making it a perfect blend of skills that were needed to build Whyte.
Souman Mukherjee, Co-Founder & Strategy Director
SoumanMukherjee co-founded Whyte Knowledge and Data Solutions in 2018 with Ashtaka Sharma and Tanu Kamra with a clear mission – to build in a best in class consulting organisation.
With a vision to be a company where one joins as an employee but works as an entrepreneur – a company with no employees but partners in the growth journey, they have attracted proactive and energetic talent crucial to the company’s success.
After many years spent helping organisations build and improve their operations, the founders decided it was time to do this for their own organisation. Completely bootstrapped, they have helped grow Whyte from a fledgling partnership to a flourishing organisation achieving 600% growth within the second year.
This has now made, the admirable original ambition of growing the company to $20 Mn within 5 years, a very credible reality.