As part of President Donald Trump's efforts to enact comprehensive policies to reduce federal expenditure, Google will significantly reduce cloud computing services for the US government in a contract that could be finalized in a matter of weeks.

Oracle will provide federal agencies a 75 percent discount on its license-based software and a "substantial" discount on its cloud service through the end of November, according to a Wall Street Journal article published last week.

Reports claim that Google's cloud contract is likely "to land in a similar spot" and that comparable savings from Amazon Web Services and Microsoft's Azure are anticipated to follow shortly.

Google agreed in April to provide US federal agencies a 71 percent discount on its business apps bundle through September 30. If the government as a whole adopts the program, the savings may reach $2 billion.

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Additionally, Google has introduced a suite of its AI-powered advertising tools in India, which made their debut in the US in May.

This is because the South Asian market has become more appealing to international tech companies that sell online advertisements since the "Google tax" was repealed.

 

In an effort to allay some of the trade worries expressed by the Trump administration, the Indian government eliminated its six percent digital ad levy in March, with effect from April.

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Since domestic businesses were exempt, the US Trade Representative had denounced the fee as "discriminatory and unreasonable." Removing it would lower expenses for internet behemoths like Amazon, Google, and Meta.

Google debuted its AI-powered tools for Indian marketers by hosting the local edition of its Marketing Live event.

Among these is "Generated for You," a tool in Product Studio that finds chances for relevant content in shopping catalogs and uses AI to pre-generate photos and videos that retailers may save or post on Google platforms. An additional tool is the opt-in Smart Bidding Exploration feature in search campaigns, which builds on the already-existing Smart Bidding and leverages AI to identify more recent, quality leads that merchants would not normally have found or bid on.

By learning from brands' landing pages, their current advertisements, and their existing keyword lists, Google introduced AI Max for Search Campaigns, which attempts to improve the success of search ad campaigns by identifying more pertinent and effective search queries.

Google claimed that after implementing AI Max in its early testing, Cashify, an Indian online marketplace for old electronics products, witnessed a 15 percent increase in conversions and a 12 percent decrease in client acquisition costs.

Additionally, Google declared that later this year, advertisements will begin to show up on AI Overviews in India.

The business has also launched its shoppable connected TV advertisements on YouTube in India. YouTube's mobile masthead will soon begin to display advertisements within the nation.