Yalochat, an AI-based CRM platform, appoints Nitin Sundar Mirchandani as the CEO of Yalochat India and Southeast Asia. He will directly work with Javier Mata, the Founder & CEO of Yalochat.

Nitin possesses more than two decades of experience in the field of technology. He is expected to drive Yalochat’s momentum in India with a growing number of organizations and brands using its chat- based customer engagement solutions. Nitin will also be responsible for building the engineering, sales and marketing teams to further strengthen and promote its products.

Before joining Yalochat, Nitin was associated with LinkedIn and has spent nearly 19 years of his career with Microsoft, handling the business leadership roles. He accelerated the adoption of emerging cloud technologies and drove the revenue growth. Nitin has been steadfastly focusing on driving transformational growth strategies for enterprises by providing them new solutions. Furthermore, he has also incubated new products across the industries and built market share.

On his appointment, Nitin comments, “India is at a tremendous inflexion point for messaging-driven brand engagement. Given increasing smartphone and data penetration and an innate consumer preference for instant messaging platforms such as WhatsApp (over 350 million active users in India), Yalochat offers companies the opportunity to exponentially increase customer engagement with unprecedented levels of personalisation. We are looking forward to working with enterprise customers in India as they embrace the power of instant messaging with today’s highly connected and savvy customers.”

We are looking forward to working with enterprise customers in India as they embrace the power of instant messaging with today’s highly connected and savvy customers

Yalochat provides an AI-powered CRM solution, which is built atop whatsApp ecosystem. With the intension to support the brands to increase their customer engagement, effectiveness and sales in real time, Yalochat automates over 90 percent of customer conversation. Through this platform, Yalochat has helped brands like Amazon to increase the conversion rates by double digits, and it has substantially reduced the costs for companies like Unilever and PepsiCo.