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Strategic Imperatives for CEOs to Future-Proof their Business

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Strategic Imperatives for CEOs to Future-Proof their Business

Yogita Tulsiani, Co-founder & MD, iXceed Solutions, 0

In the wake of a global pandemic, the world is witnessing tectonic transformations and rapid accelerations. While countless businesses have toppled, some faced hard challenges to survive, but many have thrived in this turbulent and disruptive environment. Business leaders who led their organizations through change and disruption have pivoted towards technology and innovation. In this digitally driven world, CEOs of today need to be agile enough to respond to rapid changes while addressing their ever-pressing priorities.

Business leaders must realign their priorities against the backdrop of fierce competition, customer challenges, talent crunch, climate change, and large-scale technological transformations. The path to building organizational resilience lies in embracing change, scaling innovation and transitioning towards technology. To future-proof the organization, CEOs must adopt strategic imperatives to navigate through tumults and trends and steer a course towards a post-pandemic world.

Championing Digital Transformation
Due to work-from-home policies, digital transformation has emerged as a strategic imperative that redefines how businesses function. Digitization has empowered CEOs to scale their business operations, streamline business processes, drive productivity and enhance customer experience. In the last few years, a multitude of organizations redefined and accelerated their business strategies to transition towards a digital-first approach. These digitalization success stories are a testament that new technologies such as AI, ML, automation and data analytics are not mere trends. C-suite leaders must reorient their business practices to embrace digital transformation to ensure their business progress. It is not a one-time investment; rather, it is a constant adaptation to the rapid technological changes. CEOs who are digitally progressive will not only reap the many benefits of technology but will also be able to future-proof their business.

Fostering Workforce and Workplace
As our world evolves, our work, workforce and workplace are also undergoing rapid evolution. Remote and hybrid working models, global talent pools, work schedule flexibility and changing jobs have reformed the worker-employee relationship. We find ourselves at a time when the war for talent is raging, attrition rates are escalating
and the shortage of skilled workers is disrupting business operations. CEOs can no longer afford to follow rules of the past and must think outside the box to cater to the needs of their workforce and organization. Business leaders should strive to build strong relationships with their workforce, cultivate a progressive work culture and anticipate the needs of their employees. Attracting quality talent is more challenging than ever, so CEOs should focus on their organization’s brand, workplace policies and culture. At the same time, they should make efforts to retain their existing employees by giving them opportunities to grow and thrive.

To build organizational resilience and future-proof their business, CEOs must adopt agility, considering volatility and disruption are a part of the new normal. Whether leveraging the latest technologies, evolving their workforce and workplace, C-suite leaders must abide by strategic imperatives to make their organizations ready for the future



Building Resilient Supply Chains
The outbreak of the Covid-19 pandemic has disrupted supply chains across the globe. As regions and nations go in and out of lockdowns, global supply chains continue to be affected. The supply chain disruptions have negatively impacted a large number of businesses as they fail to procure raw materials and supply goods and services timely. Business leaders must rise to the challenge and make tough and rapid decisions. Many CEOs across the industries are decentralizing their supply networks by shifting warehouses and logistics depots closer to the customers. Changing supply chain networks is a herculean task that can be time-consuming and costly. But incurring losses due to rigid supply networks is not viable either. As a result, CEOs must strategically redesign their supply chains and close the gaps in their physical footprint to sustain business operations and serve their customers.

Final Thoughts
Business leaders across the globe are racking their brains to survive and thrive amidst constant disruption and rapid transformations. Organizations that invested in the right technologies, adapted to change and reoriented their business strategies amidst the global pandemic emerged stronger than their competition. To build organizational resilience and future-proof their business, CEOs must adopt agility, considering volatility and disruption are a part of the new normal. Whether leveraging the latest technologies, evolving their workforce and workplace, C-suite leaders must abide by strategic imperatives to make their organizations ready for the future.

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