CEO Insights Magazine

Gone are the days when women are confined within the boundaries and expected to manage only their households. As the situation has changed prolifically with time, women have proved themselves as competent enough by succeeding in their respective domains and gradually ascending executive positions across various conglomerates.

One such persona is Sudiptaa Paul Choudhury, who is recognized as a phenomenal marketing professional by the virtue of her impeccable professional expertise acquired over the years. Currently positioned as the VP of Marketing at OpenLM, USA, Sudiptaa has helped the company to set up marketing teams globally while working remotely.

Earlier to OpenLM, Sudiptaa has worked as a CMO of AiTrillion, and has associated with numerous prodigious organizations such as Media Nurture, Intuit, Tally, Ericson, Oracle, and HP. Working remotely but collaboratively with her team, Sudiptaa’s roles and responsibilities within the firm are defined by a sense of autonomy and ownership. This helps her in understanding the business life of her customers, partners at a global level, along with their needs, priorities, and challenges across industries, as she strives to solve them seamlessly and innovatively.

Sudiptaa engages in an exclusive interaction with CEO Insights.

Define OpenLM as an organization and its position in the industry.
OpenLM is a leader in engineering & specialty software license management solutions(saas, node-locked, network/ floating/concurrent, token-based, dongle based). Founded in 2007, the company has established a global install base which includes many of the world’s largest corporations in the Fortune Global 500. It has branches in the USA, Israel, Moldova, Europe, Japan, and India.

OpenLM is highly rated and recognized by Capterra, Software Advice, TrustRadius, Cuspera, Gartner Peer Insights, and more. Be it monitoring software licenses for better usage, increased license availability, reduced license denials to automation of license management across globally (supporting both on premise and cloud based license management), realtime reporting and analytics, license audit and compliance, feature wise license usage, supporting 60+ license managers, all the leading OS and more anything and everything can be done with just one global platform.

Being a passionate and goal driven marketer,could you shed light on the areas of focus that help you to reach sustain able as well as profitable growth?

I am pragmatically engaged in ensuring our website becomes the most important organic source/digital touch point when it comes to providing a minimalistic but superior customer experience as in the B2B industry. Promoting ethical SEO practices to make our website appear in the right audiences’ search results on Google’s first page with quality content and minimalistic design, I aim at improving the brand’s credibility and leadership with its winning customers’ reviews.

This helps the prospects to understand the similar challenges our customers went through before buying the right product/ solution mix from us to run their business easily in less time with efficiency. I am also encouraging alliances with the right industry leading media organizations for speaking opportunities, product and solution showcasing.

How are you keeping up with the evolving trends of the market?
Apart from doing continuous market research, I believe in nurturing competitive insights and interacting with customers regularly to stay close to the market and understand their priorities. I also prefer reading the industry and marketing trends for at least 15 minutes every day and some of my favorite publications are Gartner for Marketers, Think with Google, Forrester and Forbes, Entrepreneur.com, Bloomberg, HBR, CCL, Leadership Books by Brene Brown (The Gift of Imperfection, Rising Strong), Lean In by Sheryl Sandberg, The Atomic Habits by James Clear, Start with Why by Simon Sinek and many others.

What strategies are you implementing to help increase the company’s brand awareness regarding its products and solutions?
Some of the strategies that I have been applying to help increase the company’s brand awareness regarding its products and solutions are ensuring customer satisfaction, creating online customer communities and promoting unbiased customers’ reviews from reputed online review marketplace such as G2, Capterra; plus SEO+ Relevant Content Strategy, to appear in right search results while improving ranking on SERP, designing as per UI/UX trends to provide an aesthetic feel to our website, social media and other channels. I support sales across the customer journey with awareness and lead gen campaigns to conversion to improve brand and enable revenue generation.

At ToF(Top of the Funnel), I like to implement well thought brand awareness/ credibility building campaigns for any type of customer from startups, SMBs and enterprises. At MoF(Middle of the Funnel), I prefer incorporating account based marketing for enterprise clients with product/solution awareness challenges with their sound offerings go a long way for success, whereas, at BoF (Bottom of the Funnel) will typically involve how to product videos, online resources, blogs, knowledge base and related ads for various types of customers. Along with the above, a sound PR, affiliate and influencer strategy for continuous brand building is crucial for top-of-the-mind recall and long-term conversions along the way.

Where do you envision yourself to be in the next five years? What are the kinds of impacts you have imagined yourself achieving?
In the next five years, I envision myself to be an accomplished global collaborative C-suite or a senior marketing leader who is known for her performance, vision, innovation and customer centricity. In terms of impacts, I would like to be acknowledged in my customer network as a listener and problem solver. As a trusted and supportive colleague in my organization, I would like myself to be a hands-on leader leading by example and a trusted peer who will lend a supportive hand always going the extra mile. Working with sales and management hand in hand to fulfill the vision of the organization, I would like to extend my support to the organization in every possible way with innovative powerful omnichannel marketing campaigns with good marketing budgets.

Sudiptaa Paul Choudhury, VP Marketing, OpenLM
An IIM-C alumnus/topper with 18 years of global presales, marketing & strategy leadership experience in the B2B2C industry, Sudiptaa is a certified ITIL, Project Management Professional, digital and product/solution marketer. Associated with local NGOs dedicated to unprivileged children, she has led various women diversity programs and currently mentors young as well as experienced professionals.

Hobbies–Reading Books, travelling (travelled to 30 countries), spending time with families/friends
Favourite cuisine–Thai, Indian and French
Favourite Book–The Gift of Imperfection by Brene Brown
Favourite Travel Destination
– Greece & Norway

Awards & Recognition:
•Women Executive of the year (2021) by ET Now &Presencia
•Honorary Member, Women’s Indian Chamber of Commerce and Industry (WICCI) (Oct 2020)
•Successful launch of QuickBooks Accountant in India (Intuit in Nov, 2020; recognition at country and global level)
•Speaker and moderator in several industry forums (2017-2020): CRM Academy of Asia, 10th Customer Loyalty Summit, Paul Writer Brand Summit, FICCI, NMIMS
•Certified Career mentor and coach (by Dheya in 2020 with no expiry date) – interacted with many students from class 8 and above for career guidance at UG, PG level
•Held mentoring sessions in Ericsson, NMIMS, and other management colleges in Chennai