Leadership: We Communicate Your Thoughts
Leadership: We Communicate Your Thoughts
Sudiptaa Paul Choudhury, VP - Marketing, OpenLM
Gone are the days when women are confined within the boundaries and expected to manage only their households. As the situation has changed prolifically with time, women have proved themselves as competent enough by succeeding in their respective domains and gradually ascending executive positions across various conglomerates. One such persona is Sudiptaa Paul Choudhury, who is recognized as a phenomenal marketing professional by the virtue of her impeccable professional expertise acquired over the years. Currently positioned as the VP of Marketing at OpenLM, US, Sudiptaa has helped the company to set up marketing teams globally while working remotely.
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Top 10 Leaders in Marketing - 2022
The Indian advertising market exhibited strong growth during 2015-2020 and is expected to grow at a CAGR of 11 percent during 2021-2026. Earlier television and newspaper were the major mediums for advertising. With the penetration of online media and growth of online advertisements, the marketing industry has gone through much advancement. The mobile phone era followed by the penetration of 3G and 4G technologies have changed the way products are marketed to the people. Today, online marketing and advertising have become the most chosen ways of publicizing a product or an organization. India, especially with its huge demographic dividend of millennials and GenZ and penetration of internet and smart phones, has become one of the largest hotspot for online advertisements.
Considering the market size, television advertising market is generating the largest revenue in India, valued over 250 billion rupees in the fiscal year 2018, followed by print ad market. However spending on digital ads is increasing year over year. Currently, about $130 billion is spending on digital ads, which is expected to grow in the following years.
The advancement in technologies like AI and ML were the main reasons for the growth of online and digital marketing. Using AI enabled applications enable companies to track user’s likes, dislikes and interests. Hence it became easier to show the users what they want, instead of showing some uninterested ads that are not required at the specific time. The pop-up ads are mainly following these algorithms. In coming years, the data analytics and AI are going to change the face of advertising and marketing.
In this issue of CEO Insights, we bring you a list of ‘Top 10 Leaders in Marketing – 2022’ who have leveraged their extensive industry expertise and experience for the growth and profit of the respective organisations in which they have served. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board.
Considering the market size, television advertising market is generating the largest revenue in India, valued over 250 billion rupees in the fiscal year 2018, followed by print ad market. However spending on digital ads is increasing year over year. Currently, about $130 billion is spending on digital ads, which is expected to grow in the following years.
The advancement in technologies like AI and ML were the main reasons for the growth of online and digital marketing. Using AI enabled applications enable companies to track user’s likes, dislikes and interests. Hence it became easier to show the users what they want, instead of showing some uninterested ads that are not required at the specific time. The pop-up ads are mainly following these algorithms. In coming years, the data analytics and AI are going to change the face of advertising and marketing.
Our subscribers play a decisive role in finalization of our annual list of "Top 10 Leaders in Marketing - 2022" by nominating those which have served them with excellence and are praiseworthy. If you feel there is a company that deserves to be on our annual list, do write to us about them mentioning their value proposition.
| Company Logo | Company Management | Company Name | Company Description |
|---|---|---|---|
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Anshu Budhraja, CEO | Amway | An accomplished Business Leader with 20 years of experience in FMCG, Manufacturing, Financial Services and Consumer Products |
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Mohd Shakir Anwar, Founder & CEO | Growth Wings Marketing | An innovative leader with over 13+ years of expertise across BFSI and e-Commerce industry successfully delivering the best marketing solutions |
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Praveen Raghavan, Co-Founder | Watermark Marketing | Over 11 years of experience in Marketing communications, Event Management, Response Management, Data Base Analysis, Trackable Digital Campaigns, Digital Operations (SEO, SEM & Mobile Apps) Agency Operations and relationship management, he is leading in the race of Marketing management |
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Shivam Sharma, Founder & CEO | Konzept Interaktif | A versatile data-driven marketeer with extensive business knowledge and experience working with iconic brands in the automobile, real estate, FMCG, and technology sectors in India and abroad |
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Sivaram Kuppachi, Founder & CEO | Zamstars | An experienced strategist and a successful business leader, with demonstrated skills in developing business in new markets with about 20 years of experience in industry |
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Srikar Srinivasula, Founder | Growth Hackers | A tech and product development enthusiast working with an amazing team to build companies that deliver intuitive products, services, and an exciting work environment |
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Sudiptaa Paul Choudhury, VP Marketing | OpenLM | An IIM-C alumnus/topper with 18 years of global pre-sales, marketing & strategy leadership experience in B2B2C industry, she is a certified ITIL, Project Management Professional, digital and product/solution marketer |
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Vedh Jagadish, Co-Founder & CEO | First Launch | A creative entrepreneur who has helped several businesses startup and pushed them towards upward integration through digital marketing |
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Vikas Chawla, Co-Founder | SocialBeat | An entrepreneur, growth consultant, published author, an angel investor, and a winner of British Council UK Alumni Awards 2020 for India and South Asia and recognised as 40 Under 40 Digital Marketing Leaders |
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Vineet Karwal, Co-Founder & MD | Brand Bazooka | A self-taught, self-driven ‘think tank’ of the firm, at the helm of the agency, he drives it forward with his impeccable knack for creativity, design and strategy |
Other Issues
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