CEO Insights India

India has many incredible leaders with great entrepreneurial skills, a love for marketing, and sound knowledge of the digital world governing the industry. CEO Insights’ exclusive team meets one such inspirational leader of the marketing industry providing the best innovative digital marketing solutions to his clients. Mohd Shakir Anwar, Founder & CEO, Growth Wings Marketing is a dominant marketing professional who has over a decade of expertise across BFSI and e-commerce sectors with a reputation of delivering excellent results, successfully leading high-performance teams, and helping businesses increase the ROI.

His inimitable career as a marketing leader for some of the leading companies has solidified his position as one of the successful and influential leaders in India. He has been instrumental in managing the pre-sales, large scale & complex sales operations, project management and proposals functions, customer experience excellence, social media hearing & client relationship management in leading organizations like Home Shop 18, Naaptol Online Shopping, Policybazaar.com and GoPaisa. com. Some people are born with out-of-the-box thinking, and Shakir is a perfect example of that. With his unmatchable innovative ideas,he has made noteworthy contributions to the industry. Let’s hear it from him.

What has been your vision behind establishing Growth Wings Marketing?
After working in leading BFSI & e-commerce organizations for more than 10 years and having gained a lot of valuable learnings from those experiences, I decided to establish a venture of my own where I would be

able to evaluate all my learned that would be beneficial for this industry. Hence, Growth wings Marketing was established with the vision to help businesses of all sizes by increasing their leads and sales and creating action plans to transform their use of digital media, technology, and data. My constant aim is to offer my clients multiple solutions under one roof & build impactful brands and take their businesses to the next level.

What are the factors that make up the uniqueness of Growth Wings Marketing and how does it stay afloat among competitors in the industry?
Growth Wings is India's one of the leading digital & performance marketing agencies providing technical consultation to over 150+ reputed brands in BFSI, e-Commerce, Automobile, Technology, Travel, Hospitality, Real Estate, and more. We help our clients to achieve a higher marketing revenue and a better ROI. We are into technical development by building CRMs and have a 360-degree ERP solution for the employee management system.

We are specialized in SAP new implementations, applications maintenance & support, system integration,SAP training, web development, mobile development, SEO & SMM optimization. We have multiple verticals functioning under one roof. Our uniqueness lies in our professional team of entrepreneurs who bring international experience in technical, functional, business consulting and management to the organization.

How do you handle complex situations and what is your formula towards focusing on the main goal irrespective of undesirable scenarios?
Throughout the professional journey, there had been numerous undesirable scenarios, but with

every obstacle, I was able to gain experience. I believe the ability to keep myself focused on the vision and the determination to move towards the goal have helped me come out of many complex situations. I never fail to work along with my team, keep an eye on their targets & performance, and make sure our clients are happy & satisfied. My formula is to maintain operational efficiency and focus on integrity within my organization.

With respect to GrowthWings Marketing’s future roadmap, what are the long term plans you look forward to accomplishing and how?
After having successfully served 100+ clients in different business verticals, Growth wings is now planning to launch a cashback coupon site providing a unique cashback experience for our customers. We are also planning to establish ourselves as an insurance broker for our clients for which we have already received a principal approval for Insurance Marketing Firm from the IRDAI remediating insurance broker license in allotments. We will be opening a call center for the insurers under the name of Policy Triangle IMF Private Limited. We constantly aspire to function as a highly effective and efficient agency and focus on meeting our client’s objectives and personalized goals.

Mohd Shakir Anwar, Founder & CEO, Growth Wings Marketing
Having an MBA from FMS a Premier Business School of University of Delhi, Shakir has been piloting multiple cross functional projects across BFSI & e-commerce industry for 12+ years. He is currently leading Growth Wings Marketing with a mission to address complex business needs and provide the best technology solutions to his clients.

•Hobbies: Travelling, listening to old songs
•Favorite Cuisine: Thai, Mughlai, Continental, Chinese
•Favorite Travel Destination: Dubai, Spain, Miami