Sushil Lalwani: Blending Creativity With Technique To Deliver Client Satisfaction | CEOInsights Vendor
Sushil Lalwani: Blending Creativity With Technique To Deliver Client Satisfaction

Sushil Lalwani: Blending Creativity With Technique To Deliver Client Satisfaction

 Sushil Lalwani,     Chairman

Sushil Lalwani


The gold manufacturing industry is one of the most critical and important industries for a nation as it plays a vital role in the country's economy. People also think of gold as an investment and look out to buy some gold jewellery from time to time which is trending and affordable. To cater to the requirement of gold jewellery buyers, Sushil Lalwani established Aritza Gold company based out in Chennai. It is a very new venture and looking forward to designing best-in-class gold jewellery leveraging the best of its technologies. The company is planning to manufacture the finest lightweight gold jewellery which will be affordable to the customers. The vision of Aritza Gold is to touch the global customer as well as cater to the global gold market requirements.

Sushil Lalwani is an experienced entrepreneur who pursued his Business degree from Loyola College, Chennai. Currently, he is leading Aritza Gold Private Limited. His vast experience and knowledge in the diverse verticals of business helped him to establish this venture in the gold manufacturing sector. He is also the leading the entire Lalwani Group of Companies and Revanza Group of Companies. He is a visionary leader with definite goals in his mind for the expansion and development of his companies.

Sushil Lalwani engages in an exclusive interaction with the CEO Insights Magazine.

Tell us about the inception story of Aritza Gold. How has been the journey so far. What were the challenges and what were the measures deployed at the time?
Aritza Gold is a new venture for us into the gold jewellery manufacturing segment. It is quite a challenging and competitive market to start with and we are planning to go global. We are having best of its technologies that will help us to cater to the requirement of the global market.

The most significant challenge we faced in our journey is the high price of raw materials which is the price of raw gold. Another challenge was the high expense incurred to reach the customer. To meet the expectation of customers buying jewellery at an affordable price, we are focusing on creating the finest light weight jewellery concept.

What makes customers choose your company? What are the factors considered to ensure the smooth running of business operations?
As I mentioned earlier, we have the best technology available in our unit, the designs of our jewelery are light weight with a world class finish, which other manufacturers cannot give respective of finish to the customers and that makes and will keep making the customers choose our company. Our inhouse design team & professionals in the management team with experience of more than 30 years plays a vital role in delivering a world-class finish to the jewellery.

Right decision making and continuous learning process helps in the continuous growth of individuals as well as organisation

To ensure the smooth running of business operations, our company has the policy to run on Standard Operating Procedures (SOP). Every process in our company has a particular SOP and for the proper understanding of it, we carry out frequent awareness sessions for our employees. We also train our staff in every capacity for smooth operations.

How do you encourage and foster a learning culture in the workforce?
Fostering a learning culture in the workforce is a top priority for us. We believe that investing in our employees’ growth and development is essential to the success of our organization. To foster a learning culture, we encourage our employees to identify their learning goals and provide the resources and support they need to achieve them. This includes access to casting, stamping, tubing, quality control, and manufacturing. We believe that leaders should model the behaviour they want to see in their employees therefore, there should be a positive tone set up from the top. We have also created a workplace environment that is conducive to learning and we encourage employees to take time out of their workday to participate in training & development programs. We also believe that recognizing and rewarding employees for their learning achievements is essential to creating a learning culture. Fostering a culture of collaboration is also essential to creating a learning culture. That way we encourage our employees to work together, share their knowledge and expertise, and learn from each other.

By fostering a learning culture in our company, we can attract and retain top talent, improve employee engagement and satisfaction, and drive business growth & innovation. We believe that investing in our employees’ growth & development is essential to the success of our company, and we are committed to doing so in the years to come.

We believe that our success is directly tied to the success of our customers, and we are committed to delivering exceptional value and service to them. We regularly survey our customers to measure their
level of satisfaction with our products and services. We track our customer retention rates to measure our ability to retain customers over time. Also, we make sure to measure the time it takes to resolve customer issues or concerns and regularly collect feedback and testimonials from our customers to understand their experience with our products and services. This information is used to improve our offerings and to share the success stories of our customers with others.

What are the sustainable practices adopted to ensure environmental responsibility? How do you encourage your team to take part in social welfare initiatives? Tell us about your CSR activities.
As a responsible company, we recognize the importance of environmental responsibility and sustainability, and we are committed to reducing our environmental impact through our operations which include energy efficiency, waste reduction, sustainable transportation, and sourcing. We also ensure that no waste is going out from our company which can be a trouble to the environment.

We encourage our team to take an active role in CSR initiatives and support their participation in various ways such as Volunteer programs, donations, employee driven CSR activities, and corporate giving. We are committed to continuing our efforts to promote social welfare and sustainability and to inspire others to do the same. We have promoted Mblood app and as a group have installed RO plants in more than 60 Govt or aided schools providing more than 60,000 litres of water everyday.

Where does Aritza Gold see itself headed in the upcoming years?
We at Aritza Gold are rapidly making changes in our technology & designs. We have our inhouse R&D where we work throughout the year in developing new products. In the next five years, our main goal is to become one of the major gold jewelery manufacturers in India.

Sushil Lalwani, Chairman, Aritza Gold
Sushil is a young and dynamic entrepreneur who is renowned for his business skills and decision making in the industry. His dynamic professionalism is a perfect amalgamation of innovation, passion, dedication, and motivation, and that is truly inspiring. Currently, as the Chairman of Lalwani & Revanza Group of Companies, he continues to drive innovation and excellence in the business world. With the vision of becoming one of the top gold jewellery manufacturers in India, Aritza Gold Private Limited is creating unique designs with the help of the best technologies and world class designers at affordable price gold pieces of jewellery for customers around the world.

•Hobbies: Chess & Movies
•Favorite Cuisine: Indian
•Favorite Book: The Founder& The One Thing
•Favorite Travel Destination:
Switzerland & Kashmir, India

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