Vibhu Agarwal
Founder and CEO
Moreover, the longest shutdown of theatres has paved the way for the progression of the Over-the-top (OTT) platform, and this has brought in a major disruption in the entertainment sector. In such a thriving scenario,ULLU is emerging as an innovative channel that is leading the new dawn of entertainment. The company is led by a serial entrepreneur and a visionary leader, Vibhu Agarwal who is striving to redefine the digital entertainment sector with the pocket-friendly application.
Engaging in an exclusive conversation with CEO Insights, Vibhu Agarwal takes us on a virtual ride of his journey. The valuable nuggets from him showcase how his entrepreneurial acumen made him rise and shine by overcoming multiple failures.
Throw some light on your professional background before establishing ULLU
Born with an enterprising spirit, I ventured into business right after my studies. Also, the responsibility of taking care of my family didn’t allow me to pursue higher studies after completing an undergrad degree.
My journey began by ideating Jaypeeco India in 1995. With
innovation and revolutionary ideas at the core, I conceptualized other companies like Himalaya Fibretech Cement, Shri Jayprakash Charitable Trust, Business News Link, Jaypee Convent Schools. Now, I’m the founder & CEO of the ULLU App. A major part of my professional association was in the Steel and Cement industry. Today, I’m the founder & CEO of the ULLU App. With more than 27 years of having successfully started & consolidated a well-diversified portfolio of profitably robust & prosperous businesses, I aim to deliver excellence in every business vertical.
What prompted the establishment of ULLU?
With a keen interest in venturing into the media field, I produced and directed a film, which failed in theatres. Casually, we uploaded the movie on YouTube and it reached millions of people across the globe. This experience made me realize the scope and opportunities digital media could foster.
However, my foray into the entertainment industry was based on trial and error. I had to learn a lot on the technical side and onboard a smart team. Backed with years of efforts, ULLU APP is my most unflinching leap into the Digital OTT landscape. It was launched globally on December 25, 2018, and the content is created by some of the best talents of the entertainment industry, including critically acclaimed directors and actors
As a CEO, what strategies have to formulated to make ULLU stand ahead in the market?
While the OTT Platforms are flourishing, all of them are focusing on the netizens and the population of tier 1 cities who can afford entertainment at much higher prices. At ULLU, we wanted to tap all the audience. There fore we decided to offer subscriptions at a much affordable price without compromising on the content
Under Vibhu Agarwal's stewardship, ULLU App boasts 600 hours plus of exhaustive multi-genre programming of original content, in a span of just three years
What prompted the establishment of ULLU?
With a keen interest in venturing into the media field, I produced and directed a film, which failed in theatres. Casually, we uploaded the movie on YouTube and it reached millions of people across the globe. This experience made me realize the scope and opportunities digital media could foster.
However, my foray into the entertainment industry was based on trial and error. I had to learn a lot on the technical side and onboard a smart team. Backed with years of efforts, ULLU APP is my most unflinching leap into the Digital OTT landscape. It was launched globally on December 25, 2018, and the content is created by some of the best talents of the entertainment industry, including critically acclaimed directors and actors
As a CEO, what strategies have to formulated to make ULLU stand ahead in the market?
While the OTT Platforms are flourishing, all of them are focusing on the netizens and the population of tier 1 cities who can afford entertainment at much higher prices. At ULLU, we wanted to tap all the audience. There fore we decided to offer subscriptions at a much affordable price without compromising on the content
quality.
ULLU has a pocket-friendly subscription fee, which is much less as compared to other popular OTT platforms. While other apps charge customers 500-600 bucks per month, for ULLU the user needs to pay a measly sum of Rs. 36 per annum. Be it love, drama, horror, suspense, thriller, or comedy, we have it all.
Allowing the users to access original and syndicated content, round the clock and wherever they may be located, ULLU's exclusive content library comprises original web series, short films, multi-lingual content, etc. Letting its users download their video content to experience on-the-go without an internet connection.
Highlight the future endeavors of your brainchild.
Recently, ULLU MUSIC is launched with a vision to focus on giving a stage to both acclaimed & talented budding singers, songwriters, and musicians.
Forthcoming additions include ULLU E-COMMERCE & ULLU MERCHANDISE which will have every thing from fashion to accessories under its label. And adding to the expansion queue is ULLU TELECOM that will enable people to connect across the globe at unbelievably remarkably low prices.
We are on the verge of expanding ULLU internationally and curate content for the US and UK audiences. We are in plans to create original series and short films with local actors from those countries and launch applications soon.
Vibhu Agarwal, Founder& CEO, ULLU
Having an aim & delivering excellence in every business Vibhu ventured, he has successfully started & consolidated a well-diversified portfolio of profitably robust & prosperous businesses for more than 30 years. Starting with Founder & Director of Jaypeeco India Pvt. Ltd. since 1995, Director at Himalaya Fibretech Cement Pvt Ltd. since 2006, Chairman of the Board at Shri Jayprakash Charitable Trust for since 2010, Managing Director of Business News Link since 2012, Chairman of the Board at Jaypee Convent Schools since 2012 and now the Founder & CEO of Ullu App for 3 dynamic years.
ULLU has a pocket-friendly subscription fee, which is much less as compared to other popular OTT platforms. While other apps charge customers 500-600 bucks per month, for ULLU the user needs to pay a measly sum of Rs. 36 per annum. Be it love, drama, horror, suspense, thriller, or comedy, we have it all.
Allowing the users to access original and syndicated content, round the clock and wherever they may be located, ULLU's exclusive content library comprises original web series, short films, multi-lingual content, etc. Letting its users download their video content to experience on-the-go without an internet connection.
Highlight the future endeavors of your brainchild.
Recently, ULLU MUSIC is launched with a vision to focus on giving a stage to both acclaimed & talented budding singers, songwriters, and musicians.
Forthcoming additions include ULLU E-COMMERCE & ULLU MERCHANDISE which will have every thing from fashion to accessories under its label. And adding to the expansion queue is ULLU TELECOM that will enable people to connect across the globe at unbelievably remarkably low prices.
We are on the verge of expanding ULLU internationally and curate content for the US and UK audiences. We are in plans to create original series and short films with local actors from those countries and launch applications soon.
Vibhu Agarwal, Founder& CEO, ULLU
Having an aim & delivering excellence in every business Vibhu ventured, he has successfully started & consolidated a well-diversified portfolio of profitably robust & prosperous businesses for more than 30 years. Starting with Founder & Director of Jaypeeco India Pvt. Ltd. since 1995, Director at Himalaya Fibretech Cement Pvt Ltd. since 2006, Chairman of the Board at Shri Jayprakash Charitable Trust for since 2010, Managing Director of Business News Link since 2012, Chairman of the Board at Jaypee Convent Schools since 2012 and now the Founder & CEO of Ullu App for 3 dynamic years.