To Reach Rs.100 Cr You Need Strategy, People, Execution & Cash Discipline
Dr. Yogesh Pawar , Founder & Managing Partner , School of Inspirational Leadership, 0
The startup scene is hooked on funding. Founders pitch before they have figured out what they are building. LinkedIn is flooded with funding announcements, yet most of those businesses do not survive long enough to matter. Somewhere along the way, the basics got ignored. Money does not build Rs.100 Cr companies. Clarity, execution, and control do.
Plenty of founders have scaled without external capital. They did not waste months chasing term sheets or pleasing VCs. They focused on strategy, built a real team, executed with discipline, and kept tight control over cash. That is the playbook.
Strategy is a Choice, Not a Deck
Most founders confuse strategy with investor slides. That is noise. Strategy is choosing what to build, who to serve, and how to win, without trying to please everyone.
Look at Vini Cosmetics, the company behind Fogg deodorant. They did not have major VC cheques in the early days, but what they truly had was clarity, “No Gas, Only Perfume.” That positioning cut through the clutter, especially in Tier 2 and Tier 3 markets. They picked their ground. And they won. Competitors with deep pockets could not keep up.
Teams Build Companies, Founders Do not Scale Alone
Most startups stall because the founder tries to carry everything on their back. The Rs. 100 Cr mark is impossible solo. You either build a team or stay small.
Paper Boat did this right. Hector Beverages built their early team with people who took ownership, not passengers. Clear roles, shared accountability, zero room for deadweight. That is how they went from an idea to Rs.100 Cr+ revenue without burning through endless rounds of cash.
Also Read: Transition from Trouper to Entrepreneurs Making Waves in the Industry
Hiring is not about headcount. It is about bringing in people who think like owners and stay when things get rough.
The ones who only show up when there is funding in the bank slow the business down.
Execution Wins, Ideas Are Cheap
Ideas do not make money. Execution does. The pitch deck might excite investors, but only consistent action builds a Rs 100 Cr company.
Execution is not complicated. It is boring, repetitive, and detail-obsessed. That is exactly why most skip it, and why they stay stuck.
With weekly reviews, 90-day targets, and no excuses, small businesses become large businesses.
Cash Is not Revenue, it is Survival
Top-line revenue looks good in press releases. Cash in the bank keeps the lights on.
Founders who treat revenue as success and ignore cash flow do not last.
Cash gives control. Without it, founders get desperate. That is when bad deals happen, equity gets diluted, and companies lose their way.
The Rs.100 Cr Shortcut Everyone Overlooks
There is no magic trick to building a Rs. 100 Cr company, but something that startups need to consider doing is to stop playing the funding game and start building a real business.
The founders who get there fast do not rely on capital raises. They get their hands dirty with:
● A strategy built for their market, not for VC applause
● A team they can trust to run the show, not a crowd of fancy titles
● Relentless, repeatable execution without shortcuts
● Ruthless cash management that keeps them in control
The Funding Myth is Convenient and Wrong
The narrative that startups cannot grow without funding is convenient for founders chasing short-term validation. It lets them blame the system instead of fixing the fundamentals.
Also Read: WAVES 2025: Burgeoning India's Orange Economy
But the market does not care about pitch decks. It rewards businesses that solve real problems, operate with discipline, and control their destiny.
There is nothing wrong with raising money but depending on it is a weak strategy.
The strongest companies have laid their foundations with clear heads, not open cheque books.
Execution Wins, Ideas Are Cheap
Ideas do not make money. Execution does. The pitch deck might excite investors, but only consistent action builds a Rs 100 Cr company.
Execution is not complicated. It is boring, repetitive, and detail-obsessed. That is exactly why most skip it, and why they stay stuck.
With weekly reviews, 90-day targets, and no excuses, small businesses become large businesses.
Cash Is not Revenue, it is Survival
Top-line revenue looks good in press releases. Cash in the bank keeps the lights on.
Founders who treat revenue as success and ignore cash flow do not last.
There is nothing wrong with raising money but depending on it is a weak strategy
Cash gives control. Without it, founders get desperate. That is when bad deals happen, equity gets diluted, and companies lose their way.
The Rs.100 Cr Shortcut Everyone Overlooks
There is no magic trick to building a Rs. 100 Cr company, but something that startups need to consider doing is to stop playing the funding game and start building a real business.
The founders who get there fast do not rely on capital raises. They get their hands dirty with:
● A strategy built for their market, not for VC applause
● A team they can trust to run the show, not a crowd of fancy titles
● Relentless, repeatable execution without shortcuts
● Ruthless cash management that keeps them in control
The Funding Myth is Convenient and Wrong
The narrative that startups cannot grow without funding is convenient for founders chasing short-term validation. It lets them blame the system instead of fixing the fundamentals.
Also Read: WAVES 2025: Burgeoning India's Orange Economy
But the market does not care about pitch decks. It rewards businesses that solve real problems, operate with discipline, and control their destiny.
There is nothing wrong with raising money but depending on it is a weak strategy.
The strongest companies have laid their foundations with clear heads, not open cheque books.