Anupama Anand: Going The Extra Mile To Provide Unique Gifting Experiences Which 'Best Capture The Moments' The Recipient Wishes To Celebrate
Anupama Anand
MD
With no prior expertise in the eCommerce industry, Anupama Anand established Babies Bloom Store in 2016 with a simple mission: to provide a gifting experience that ‘best captures the moments’ the recipient wishes to celebrate.
CEO Insights interviewed Anupama Anand (MD) of Babies Bloom Store, wherein she spoke about her entrepreneurial journey and the challenges she overcame to become a successful businesswoman.
Highlight upon your professional journey before the establishment of your firm Babies Bloom Store? What is your skill sets and strengths that you consider unique as an industry leader?
My career has taken me across a variety of industries, including media, education, and healthcare, allowing me to develop substantial experience in driving projects that result in increased product visibility, affecting both the top and bottom lines of different organizations. Product launch, event management, brand communication, and social media strategy are just a few of the tasks and areas in which I excel.
With extensive know how and hands-on experience managing key stakeholder relationships and scaling them up into sustainable ones, as well as an under standing of the nuances of current market trends, I was able to launch my brand Babies Bloom Store and make critical decisions necessary to run its operations.
‘Out of the box thinking, which has helped me see through difficult situations, was one of the main skills sets or qualities that I believe was unique to the industry where I stepped out. And has aided me in
establishing and sustaining long term relationships with stakeholders and key decision makers to strategically capture profitable business in a variety of industries both nationally and inter nationally.
Tell us about the Inception story of Babies Bloom Store. What drove you to entrench Babies Bloom Store?
From birthdays to baby showers or gifts for new moms and dads, we have all battled with choosing a gift for a pleasant event or occasions that we eagerly await to shower our loved ones with surprises. The venture has been created with a mission to provide products and experiences that build lasting memories and maybe cherished for years to come, and we are confident that you will discover a perfect gift at our store that expresses your love!
The trigger to entering this segment was a desire to create a ‘Gifting Experience for Your Loved Ones’ that is so wonderful that you can't wait for them to receive it? As a result of learning and experiencing the shifting dynamics of the market environ ment, where both gifts and gifting patterns have evolved, the concept was born. Rather, gifting has become a means of expressing one's love as well as one's identity.
A sleek package with a classy gift delivered on time helps the sender assert his/her own style conscious yet affable personality. And this is precisely where Babies Bloom Store would like to become the way you want to gift, with a belief that “behind every great gift there is a story”.
Society today is witnessing the evolution of women entrepreneurship. What is your perspective towards it? Share your experience of being a women business person.
Women's entrepreneurship is a thriving and increasing trend around the world the expansion of female owned businesses is beneficial to the economy. What's less obvious, though, is that the rise of female entrepreneurs benefits both society and women. Those who want to see the world's situation for women better have realized the incalculable importance of supporting and cultivating female entrepre neurship. Women who start and run their own enterprises reap incredible rewards in terms of self esteem and quality of life.
But,for me, being a woman in busi
Tell us about the Inception story of Babies Bloom Store. What drove you to entrench Babies Bloom Store?
From birthdays to baby showers or gifts for new moms and dads, we have all battled with choosing a gift for a pleasant event or occasions that we eagerly await to shower our loved ones with surprises. The venture has been created with a mission to provide products and experiences that build lasting memories and maybe cherished for years to come, and we are confident that you will discover a perfect gift at our store that expresses your love!
We are not a traditional online store instead you will find the newest items matching optimally up to the latest trends from across the globe available at unbeatable prices
The trigger to entering this segment was a desire to create a ‘Gifting Experience for Your Loved Ones’ that is so wonderful that you can't wait for them to receive it? As a result of learning and experiencing the shifting dynamics of the market environ ment, where both gifts and gifting patterns have evolved, the concept was born. Rather, gifting has become a means of expressing one's love as well as one's identity.
A sleek package with a classy gift delivered on time helps the sender assert his/her own style conscious yet affable personality. And this is precisely where Babies Bloom Store would like to become the way you want to gift, with a belief that “behind every great gift there is a story”.
Society today is witnessing the evolution of women entrepreneurship. What is your perspective towards it? Share your experience of being a women business person.
Women's entrepreneurship is a thriving and increasing trend around the world the expansion of female owned businesses is beneficial to the economy. What's less obvious, though, is that the rise of female entrepreneurs benefits both society and women. Those who want to see the world's situation for women better have realized the incalculable importance of supporting and cultivating female entrepre neurship. Women who start and run their own enterprises reap incredible rewards in terms of self esteem and quality of life.
But,for me, being a woman in busi
ness is all about'Women Empowerment', and it allows me to achieve goals such as self fulfillment or supporting a great cause, which is just as essential as profit. The voyage has also taught me that women run businesses often provide a caring, cooperative work atmosphere that fosters individual growth and development, and I am incorporating this idea into my work.
What major precautions do you undertake to ensure that the products are good to use by babies since this is a sensitive industry?
Yes, it's a significant task because we're here to serve the most delicate industry, therefore our staff closely monitors safety standards, pursues product certification, and strengthens our supply chain to ensure that all of our products are safe and well liked.
What are the milestone achievements in your professional journey that bestow utmost satisfaction upon you both as a person and as a MD?
With the kind of product range that has been the real differentiator, the growth opportunities for babies' bloom have been immense, and so the milestone achievement for my brand has been the validation of my customers for my curated products, which bestows utmost satisfaction both personally and professionally. As a result, it is critical to come up with a diverse range of things that will astound and thrill both the shopper and the gift receiver.
Anupama Anand, MD, Babies Bloom Store
Anupama Anand has completed her graduation from Delhi University and Post Graduation from Bhartiya Vidya Bhavan in Journalism and Public Relations. Her career has delved across diverse industries including media, education and healthcare, which has helped her in gaining extensive experience in taking critical decisions imperative to run crucial operations build & maintain long standing relations with stake holders & key decision makers to strategically secure profitable business to driving initiatives thus leading to improved product visibility and in turn impacting the top line as well as the bottom line for multiple organizations. Anupama’s core competence lies across a gamut of functions and areas including product launch, event management, brand communication and social media strategy. Apart from being a onestop shop first time parents and its comprehensive curated range of high quality niche products, Anupama seeks to ease out the first time parent’s journey by making them indulge in our unique range as for us it just not about the product, but also about the lovely shopping experience as all “little things matter at BBS”.
What major precautions do you undertake to ensure that the products are good to use by babies since this is a sensitive industry?
Yes, it's a significant task because we're here to serve the most delicate industry, therefore our staff closely monitors safety standards, pursues product certification, and strengthens our supply chain to ensure that all of our products are safe and well liked.
What are the milestone achievements in your professional journey that bestow utmost satisfaction upon you both as a person and as a MD?
With the kind of product range that has been the real differentiator, the growth opportunities for babies' bloom have been immense, and so the milestone achievement for my brand has been the validation of my customers for my curated products, which bestows utmost satisfaction both personally and professionally. As a result, it is critical to come up with a diverse range of things that will astound and thrill both the shopper and the gift receiver.
Anupama Anand, MD, Babies Bloom Store
Anupama Anand has completed her graduation from Delhi University and Post Graduation from Bhartiya Vidya Bhavan in Journalism and Public Relations. Her career has delved across diverse industries including media, education and healthcare, which has helped her in gaining extensive experience in taking critical decisions imperative to run crucial operations build & maintain long standing relations with stake holders & key decision makers to strategically secure profitable business to driving initiatives thus leading to improved product visibility and in turn impacting the top line as well as the bottom line for multiple organizations. Anupama’s core competence lies across a gamut of functions and areas including product launch, event management, brand communication and social media strategy. Apart from being a onestop shop first time parents and its comprehensive curated range of high quality niche products, Anupama seeks to ease out the first time parent’s journey by making them indulge in our unique range as for us it just not about the product, but also about the lovely shopping experience as all “little things matter at BBS”.