Gaurav Katiyar
Founder & CEO
Gaurav conceived his brainchild Mommypure when he started buying baby products for his own newborn daughter. He decided to create nature powered products that are clean and safe for not just the babies but the planet as well. He believes that making businesses more sustainable starts with being aware of the issues at hand and understanding just how important it is to make changes, both for the business and the planet. With years of experience in the digital advertising industry, Gaurav selflessly and relentlessly strives to provide the world with safer products. Let's hear it from Gaurav about the values and principles that he puts into his venture.
Give us a glimpse of the inspiration that prompted you to start a venture in the baby products industry.
I have more than 15 years of experience in digital advertising,
working with various global agencies in different categories and sectors. I had great opportunities in my professional career. Recollecting those experiences, I wanted to build something of my own. My greatest inspiration which inclined me towards the baby products industry was the birth of my daughter. I started researching about the products that parents use on their newborn babies and it struck me that there are so many ingredients which might be harmful for their sensitive skin. This is when I came up with Mommypure, where in I wanted to provide the best essentials for our babies. Today we are the only brand in India which has prohibited the use of almost 2000 ingredients or more, which are harmful for our babies. I started this venture solely to witness the gap and create products which are completely pure for our babies.
What have you learned from your past experiences and how do you apply those learnings as an entrepreneur in your business?
In my initial years of professional journey, I have faced a lot of challenges in coping up with the fast paced era. I had a hard time balancing my personal and work life together. But I must say my indulgence with various well known organizations, such as being the Vice President of Ogilvy India and Digital Director at Starcom New York, had helped me abundantly to shape my venture and my brand. I have reached this far with a lot of dedication and research. Furthermore, I am planning to apply this knowledge to take Mommypure into greater heights.
Tell us about the uniqueness of Mommy pure as well as its product portfolio.
Gaurav is witnessing the gap and creating products which are completely pure for our babies
What have you learned from your past experiences and how do you apply those learnings as an entrepreneur in your business?
In my initial years of professional journey, I have faced a lot of challenges in coping up with the fast paced era. I had a hard time balancing my personal and work life together. But I must say my indulgence with various well known organizations, such as being the Vice President of Ogilvy India and Digital Director at Starcom New York, had helped me abundantly to shape my venture and my brand. I have reached this far with a lot of dedication and research. Furthermore, I am planning to apply this knowledge to take Mommypure into greater heights.
Tell us about the uniqueness of Mommy pure as well as its product portfolio.
Mommypure is uniquely positioned in the market being the most innovative baby care brand in the country. We provide eight baby care products, three hygiene products and two such exceptional products in the baby care domain that no other brand in the country avails. The uniqueness that we bring to the table is our innovative ideas. Soon there will be diversity in products not just for babies but also mothers, who are equally deserving of products that are completely pure and safe to use.
How is Mommypure a friend to the environment?Also talk about the certi fications that you have achieved for your company so far.
We value our customers and aim to provide the best products for their babies. We believe in complete purity and safety of the products not just for our customers but also for the environment. We are India's first plastic negative brand which exempts the amount of usage of plastic in the products. Mommypure is proud to be certified by CertClean, a certification shoppers trust. We are India's first Plastic Negative Brand certified by rePurpose Global. We are also certified as a Cruelty Free and Vegan Brand under PETA's Global Beauty Without Bunnies program.
Tell us about the future roadmap that you have planned for Mommypure.
We are planning to expand the product portfolio of our company. We are working towards elaborating our categories for both mothers and babies in terms of nutritional diets. Soon we are hoping to see a variety of our new products shining in the market.
Gaurav Katiyar, Founder & CEO, Mommypure
Having an MBA in International Business and a vast experience in Digital Advertising, Gaurav moves ahead with the vision to create sustainable baby care products globally.
How is Mommypure a friend to the environment?Also talk about the certi fications that you have achieved for your company so far.
We value our customers and aim to provide the best products for their babies. We believe in complete purity and safety of the products not just for our customers but also for the environment. We are India's first plastic negative brand which exempts the amount of usage of plastic in the products. Mommypure is proud to be certified by CertClean, a certification shoppers trust. We are India's first Plastic Negative Brand certified by rePurpose Global. We are also certified as a Cruelty Free and Vegan Brand under PETA's Global Beauty Without Bunnies program.
Tell us about the future roadmap that you have planned for Mommypure.
We are planning to expand the product portfolio of our company. We are working towards elaborating our categories for both mothers and babies in terms of nutritional diets. Soon we are hoping to see a variety of our new products shining in the market.
Gaurav Katiyar, Founder & CEO, Mommypure
Having an MBA in International Business and a vast experience in Digital Advertising, Gaurav moves ahead with the vision to create sustainable baby care products globally.