Arindam Bhattacharya: Formulating Innovative Business Strategies To Steer Efedra Pharmaceuticals Towards Greater Heights
Arindam Bhattacharya
MD
In an exclusiveinterview with CEOINSIGHTS, Arindam talks more about his professional journey and the operations of Efedra Pharmaceuticals.
1. Can you tell us more about your educational and professional background? Also, what was the motivation behind the establishment of Efedra Pharmaceuticals?
I have pursued my B.Sc. in Mechanical Engineering, Diploma in computer applications & web designing and I have gained 20 years of experience in the Pharma industry in critical care domain. Since I was a science student, it was easier for me to understand the concepts of the Pharma industry and my 20 years of experience in the Pharma industry helped me to know it from the core. I have experienced all the levels in the industry starting from a medical representative to a senior level position.
As you know, this is the generation of digital marketing so as per my educational background, it has actually helped me in understanding
how it works. Over two decades of me working in this industry, I have witnessed organisations from overseas, Indian multinationals and Indian companies lacking certain points such as –
Vision-In my experience, I saw organisations are lacking proper vision, this means that organisations are only thinking about themselves and according to my opinion, organisations should think about the people first i.e general people and doctors and then business will come automatically.
Lack of Motivation -I wanted to bring new molecules to the market which is currently not available in India or bring completely new molecules closely working with international R&D.
Culture- Inside the organisation, our first and foremost priority is to develop trust, skill, passion and performance preparing employees for the infinite game where every day we need to exceed our yesterday's performance.
I have always discussed all these issues with my family, myself and my better half and decided to initiate a change while trying to bring some fresh air into the industry, that's what led us, me and Mohuya Chakro bortyto establish Efedra.
2. Can you tell us about the various products that you offer and the technologies that you use to constantly improve the quality of your offerings?
In Efedra, we are majorly dealing with critical care segment which includes antibiotics and immune modulators, out of which there are few first time Indian and revolutionary products which have the potential to change the course of different treatment protocols and can influence how critically ill patients are being treated today. This will not only bring down overall treatment cost but it will provide suitable weapons to the medical fraternity to fight with dangerous bugs. We have also launched medications for COVID-19 as per Government protocols for admitted patients as well as patients who are in isolation. We have also taken initiative to provide all the medications as per prescription, directly to the patient. We are closely working with different
Vision-In my experience, I saw organisations are lacking proper vision, this means that organisations are only thinking about themselves and according to my opinion, organisations should think about the people first i.e general people and doctors and then business will come automatically.
if you have a burning desire, you can achieve anything.
Lack of Motivation -I wanted to bring new molecules to the market which is currently not available in India or bring completely new molecules closely working with international R&D.
Culture- Inside the organisation, our first and foremost priority is to develop trust, skill, passion and performance preparing employees for the infinite game where every day we need to exceed our yesterday's performance.
I have always discussed all these issues with my family, myself and my better half and decided to initiate a change while trying to bring some fresh air into the industry, that's what led us, me and Mohuya Chakro bortyto establish Efedra.
2. Can you tell us about the various products that you offer and the technologies that you use to constantly improve the quality of your offerings?
In Efedra, we are majorly dealing with critical care segment which includes antibiotics and immune modulators, out of which there are few first time Indian and revolutionary products which have the potential to change the course of different treatment protocols and can influence how critically ill patients are being treated today. This will not only bring down overall treatment cost but it will provide suitable weapons to the medical fraternity to fight with dangerous bugs. We have also launched medications for COVID-19 as per Government protocols for admitted patients as well as patients who are in isolation. We have also taken initiative to provide all the medications as per prescription, directly to the patient. We are closely working with different
national and international R&D centres which you will come to know very soon. As our endeavour is to provide the best, in terms of quality, we have tied up with few of India's largest NABL accredited labs to ensure the finest quality of our products.
3. Where is Efedra Pharmaceuticals positioned in the market and what sets your organization apart from the rest of the competition?
Today, Efedra is one of the leaders in critical care domain and we are planning to expand our reach in other segments also, like oncology, anesthesia and a general oral division which will expand our reach to medical fraternity and general public very soon.
Our strong product portfolio and inherent nature to work closely with medical fraternity is our strategy which distin guishes Efedra from other organisations. Efedra is an employee centric organisation and we are 100% dedicated to its fully committed employees. "Team Efedra" is our success mantra.
4. Can you throw some light on the various activities that you would like to indulge in during your free time and how are you able to constantly stay on top of your game?
By heart, I am a pure biker and hardcore Harley Davidson solo rider. Riding gives me freedom to explore. It allows me to have leisure thought provoking time to spend with myself.
Mountains always attract me but if you talk about sea sides it should be Maldives. Regular discussions with different KOL's & international journals always help me to cultivate thoughts and strategies and the knowledge about the latest trends in pharma.
5. What advice would you like to give to upcoming entrepreneurs?
if you have a burning desire, you can achieve anything. If you are aiming to start your own business organization, then make sure that you have a clear business idea and the courage and determination to develop that business idea into reality.
Arindam Bhattacharya, MD, Efedra Pharmaceuticals
His domain expertise and business acumen has been the primary catalysts behind the sustained success of Efedra Pharmaceuticals. With him at the helm, the company is aiming to break new business frontiers in the industry.
3. Where is Efedra Pharmaceuticals positioned in the market and what sets your organization apart from the rest of the competition?
Today, Efedra is one of the leaders in critical care domain and we are planning to expand our reach in other segments also, like oncology, anesthesia and a general oral division which will expand our reach to medical fraternity and general public very soon.
Our strong product portfolio and inherent nature to work closely with medical fraternity is our strategy which distin guishes Efedra from other organisations. Efedra is an employee centric organisation and we are 100% dedicated to its fully committed employees. "Team Efedra" is our success mantra.
4. Can you throw some light on the various activities that you would like to indulge in during your free time and how are you able to constantly stay on top of your game?
By heart, I am a pure biker and hardcore Harley Davidson solo rider. Riding gives me freedom to explore. It allows me to have leisure thought provoking time to spend with myself.
Mountains always attract me but if you talk about sea sides it should be Maldives. Regular discussions with different KOL's & international journals always help me to cultivate thoughts and strategies and the knowledge about the latest trends in pharma.
5. What advice would you like to give to upcoming entrepreneurs?
if you have a burning desire, you can achieve anything. If you are aiming to start your own business organization, then make sure that you have a clear business idea and the courage and determination to develop that business idea into reality.
Arindam Bhattacharya, MD, Efedra Pharmaceuticals
His domain expertise and business acumen has been the primary catalysts behind the sustained success of Efedra Pharmaceuticals. With him at the helm, the company is aiming to break new business frontiers in the industry.