Indranil Das: On The Mission Of Driving Sustainable Future

Indranil Das: On The Mission Of Driving Sustainable Future

Indranil Das,Co-Founder & CEO

Indranil Das

Co-Founder & CEO

Indranil Das, the Co-Founder & CEO of Biotrends has been associated with the Global Ag past for three decades and has a successful history leading business development, strategic marketing, budgeting, supply-chain management, and sales and marketing activities. He held key roles in sales and business management at Agrinos, Chemtura Corporation, Dow AgroSciences India, and Zeneca/ Syngenta India. He established Agrinos India, which was one of the pioneers of Microbiome Agriculture under Biological Agriculture in the year 2012. He was not only responsible for establishing Agrinos in India but also across the Asia Pacific and Eastern European countries. This experience has given him the domain experience to launch Biotrends, which is a green & zero-carbon company in the field of Biotechnological Agriculture.

Indranil believes in creating well-being for mankind through sustainable biological solutions. He is passionate about regenerating soils and getting plants to produce more, making farmers smile is a great satisfaction. Biotrends has been formed with the vision of “Improving lives for better tomorrow through its innovative biological solutions #WECARE”, hence, the innovations from Biotrends address the global challenges of Agriculture. CEO Insights engages an exclusive conversation with Indranil Das, to explore his journey of becoming one of the top leaders in Biotechnology.

Kindly throw some light on your educational background and experience that directs the company’s progress and helps in molding strategic business modules for Biotrends.
I hold a Master’s in Agriculture from the Indian Institute of Agricultural Sciences, Banaras Hindu University, and a Management degree from the Indian Institute of Management, Ahmedabad. I hold a Master’s in Agriculture from the Indian Institute of Agricultural Sciences, Banaras Hindu University, and a Management degree from the Indian Institute of Management, Ahmedabad. I am experienced in business start-ups which were completed by a couple in India & Globally. A highly accomplished and seasoned business strategist, experienced in the introduction of new product launches, planning and implementation of field trials, registration, and networking amongst the Agro - Input industry globally.

Tell us more about your role &
responsibilities within the company. What are your long- and short-term goals you have devised for the organization?
As a Co-Founder and CEO, the major Roles and Responsibilities which I am presently focusing on are Funding for the Project, Identifying Market Opportunities, Managing Product Development, Directing Marketing and Promotion, Developing Financial Estimates, Creating Business Plans and Documents, Building and Leading Teams.

As Short-Term Goals, we are focusing on Sustainable Agriculture through Biotechnology, Nanotechnology, and Precision Agriculture. We have already launched about 6 products under Biological Nutrition and Fertilizer segment & one in the Nano Fertilizer segment already. We shall soon get into Nanomaterial products in Pheromone and Biological Fungicide & Pesticides. Our Precision Agricultural products are under trial, which will be commercialized possibly in May or June 2021.

In 2020, Indranil received the Indian Achievers Award for Emerging Company

The long-term plans include establishing the R&D facilities in India, which will not only include Biotechnology, but the Nanotechnology products, Precision Ag, Post-Harvest technologies, Professional products, and Home & Garden. The plan provides for the establishment of integrated manufacturing units as well and catering to European and Asia Pacific consumption from India. So, India will be the hub for R&D – Center of Excellence and Manufacturing.

What were the initial challenges at Biotrends that taught you some crucial lessons of company operations? Also, tell us about your achievements at Biotrends and the business transformation you led via those achievements?
Biotrends was established in December 2019 in the city of New Delhi, India. Soon as we were preparing for our registration and other launch activities, India went into a lockdown phase and that was extremely depressing for us. However, the phase taught us more than what we could think of concerning resource optimization and team coordination through digital media. However, the crucial lesson learned is that India still has to go a long way in supporting a Startup. Unless you have your funds or international funds, support from the Government agencies and banks is next to impossible. Banks and Financial institutions have norms that are certainly not Startup friendly.

The next thing we learned is Team. The best asset of a company is its team and we at Biotrends are blessed with a great team, who
ensured what we are today, despite the COVID-19 challenges.

How does Biotrends stand unique in the market when compared to peers? Elucidate your USP and the various services you provide to uplift agricultural growth.
Biotrends is a green technology company based on products of Plant origin, committed to improving the productivity and sustainability of modern agriculture. Biotrends’ range of SmartGenX products helps farmers to practice profitable agriculture by providing increased crop productivity, improved efficiency of conventional fertilizer, and a reduced environmental footprint.

Certified as organic and based on Biotrends® proprietary technology, the SmartGenX products provide benefits by strengthening the soil-based microbial ecosystem, stimulating crop development at key points in the growth cycle, and boosting natural plant resistance to pathogens and threats. With solutions for a variety of crop categories, the technology comprising the SmartGenX products has demonstrated its value in third-party trials in key agricultural regions worldwide. Biotrends is now investing heavily in the development of Bio Ag and Bio Pesticides and shall soon make available products suited for Seed treatment, Pre- and Post-Harvest Technology, as Bio-Fungicide and Bio-Insecticide form its robust stable and pipeline. Biotrends has research-based facilities in Mexico, presently.

As a plant-origin-based green biotechnology company, with technology based on next-generation Microbials 2.0, is targeting the global agricultural industry, our efforts will face opportunities and challenges in a variety of communities and social contexts. In many regions where we operate, the level of economic development and legal systems often differ from what we are used to in the industrialized world. Biotrends will work with broader groups to ensure sustainable solutions in our efforts worldwide. This will include governmental and nongovernmental institutions, national and transnational organizations, commercial and non-profit groups. In the countries where Biotrends operates, we will adhere to local applicable rules and regulations, and implement our governance initiatives, beliefs, and principles to further the company's vision and goals.

Indranil Das, the Co-Founder & CEO of Biotrends
Wise Words
Let us keep in mind one thing. We do not inherit this earth from our predecessors but borrow it from our children. Establishing Biotrends, which is a zero-carbon green technology company, contributing to sustainable agriculture and bringing in safe but disruptive technologies to India gives me the utmost satisfaction. It gives me a contentment that we can leave behind earth which is liveable. My contribution in a small way.

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